Knife Party

Knife Party — electronic artist from AU.

Knife Party, an electronic dance duo from Perth, Australia, emerged in the early 2010s as a side project of Pendulum's founding members. Their aggressive…

Influence: 66.51% Fanbase: 62.46% Trending: 68.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 74.51% • Very Strong

As of 2025-09-15

1,082,313

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-07 16:53:45 UTC

Genres

electroniccomplextroedmelectro housemoombahtonaustralian dancedancebrostepelectronicdubstep

Biography

Knife Party, an electronic dance duo from Perth, Australia, emerged in the early 2010s as a side project of Pendulum's founding members. Their aggressive electro-house/dubstep sound gained popularity with hits like "Antidote" in collaboration with Swedish House Mafia. After releasing several EPs and their debut album, Abandon Ship, in 2014, the duo shifted focus to collaborations and launched a radio show called Knifecast in 2018.

Since their debut, Knife Party has continued to make waves in the electronic music scene with releases like the Trigger Warning EP and collaborations with artists such as Tom Morello and Pegboard Nerds. In 2019, they dropped their fifth EP, Lost Souls, featuring tracks like "Ghost Town" and "Death & Desire." Knife Party's blend of aggressive beats and infectious melodies has solidified their place as a dynamic force in the EDM world.

Top Brand Affinities

Report Date: 2025-09-15

Knife Party has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, MEXICO, UNITED KINGDOM. A heavily male (84%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 10,240 avg views per post, and Instagram keeps engagement compounding. Audience overlap with iHeartRaves, Phase One, Trancefamily signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Knife Party score 0.31% — Low bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Trancefamily

Followers:1,082,313

Engagements:3,306

Rate:0.3%

Posts:317

Avg Likes:3,206

Avg Comments:121

Avg Views:15,382

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,082,313 · Engagements 3,306 · Rate 0.3% Posts 317 · Views 15,382 · Avg Likes 3,206 · Avg Comments 121 · Avg Views 15,382	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 35-44: 5% 13-17: 5%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (18%) MEXICO (8%) UNITED KINGDOM (5%) BRAZIL (5%) ARGENTINA (5%)	Top regions: UNITED STATES (18%), MEXICO (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 2,400 avg likes/post · Tiktok: 10,240 avg views/post · Youtube: 5,142 avg views/post	Best reach: Tiktok 10,240 avg views; best engagement: Instagram 2,400 avg likes

Top Brand Affinities

iHeartRaves

Score: 74.51

Phase One

Score: 48.60

Trancefamily

Score: 45.25

Mixcloud

Score: 35.88

Ableton

Score: 33.98

Pioneer

Score: 31.23

Launchpad

Score: 30.30

Tomorrowland

Score: 27.17

Akai

Score: 16.09

SoundCloud

Score: 12.01

Sennheiser

Score: 8.85

Pro Tools

Score: 8.52

Brand	Category	Score
iHeartRaves		74.51
Phase One		48.60
Trancefamily		45.25
Mixcloud		35.88
Ableton		33.98
Pioneer		31.23
Launchpad		30.30
Tomorrowland		27.17
Akai		16.09
SoundCloud		12.01
Sennheiser		8.85
Pro Tools		8.52
Amazon Music		8.49
Square Enix		8.33
Beats Electronics		6.66
Coachella		6.45
Lollapalooza		6.44
Jagermeister		5.70
RAZER		4.88
Resident Evil		4.72
Fallout		4.69
Sega		4.51
Need for Speed		4.31
Spotify Music		4.31
Movistar		4.18
Mortal Kombat		4.01
Final Fantasy		3.84
Bethesda Softworks		3.74
Nvidia		3.65
Pokemon Go		3.54
ASUS		3.54
Grand Theft Auto		3.41
Comedy Central		3.37
Cartoon Network		3.36
Monster Beverage		3.30
League of Legends		3.21
MTV		3.19
The Witcher		3.19
Ubisoft		3.18
AMC		3.15
Transformers		3.04
Counter-Strike		3.03
Stüssy		3.03
Nintendo		2.95
Nickelodeon		2.76
Xbox		2.68
Star Wars		2.63
Columbia Pictures		2.61
NHL		2.59
Call of Duty		2.44