Kneecap
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,484,181
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:03:08 UTC
Genres
Biography
Hailed by major publications like the New York Times, LA Times, Dazed, Vice, i-D, and the Guardian, Kneecap's music reflects the political turmoil, youthful rebellion, and societal discontent of the times, challenging conventions and pushing the boundaries of rap as a creative and cultural force deeply rooted in community, defiance, and celebration.
Kneecap cuts through with 25-34 & 18-24 audiences and consistency across IRELAND, UNITED KINGDOM, UNITED STATES. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 143,150 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Guinness, Carlsberg, Fred Perry, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,484,181 · Engagements 52,469 · Rate 3.5% Posts 1,279 · Views 189,919 · Avg Likes 51,395 · Avg Comments 485 · Avg Views 189,919 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 34% 35-44: 16% 45-64: 8% |
Largest: 25-34 (37%); next: 18-24 (34%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
IRELAND (27%) UNITED KINGDOM (26%) UNITED STATES (18%) AUSTRALIA (3%) CANADA (3%) |
Top regions: IRELAND (27%), UNITED KINGDOM (26%), UNITED STATES (18%) |
| Platform Engagement | Instagram: 34,028 avg likes/post · Tiktok: 143,150 avg views/post · Youtube: 46,769 avg views/post | Best reach: Tiktok 143,150 avg views; best engagement: Instagram 34,028 avg likes |
Top Brand Affinities
Guinness
Carlsberg
Fred Perry
Jameson
River Island
Ryanair
Tesco
Tate Modern
MISSGUIDED
Primark
boohoo
ASOS
| Brand | Category | Score |
|---|---|---|
| Guinness | 23.89 | |
| Carlsberg | 15.92 | |
| Fred Perry | 15.16 | |
| Jameson | 12.90 | |
| River Island | 11.73 | |
| Ryanair | 11.36 | |
| Tesco | 11.27 | |
| Tate Modern | 8.54 | |
| MISSGUIDED | 6.88 | |
| Primark | 6.76 | |
| boohoo | 6.56 | |
| ASOS | 5.39 | |
| Topshop | 5.38 | |
| Ableton | 5.29 | |
| Tinder | 5.01 | |
| Showtime | 4.89 | |
| Dr. Martens | 4.50 | |
| Heineken | 4.49 | |
| Hennessy | 4.11 | |
| Hurley | 4.11 | |
| Leica | 3.91 | |
| Pringles | 3.89 | |
| Coors | 3.87 | |
| Smirnoff | 3.80 | |
| Baileys | 3.68 | |
| UFC | 3.60 | |
| Polaroid | 3.44 | |
| Lush | 3.26 | |
| Spotify Music | 3.25 | |
| Bacardi | 3.20 | |
| SoundCloud | 3.20 | |
| Aperol | 3.09 | |
| Emporium | 2.97 | |
| Urban Outfitters | 2.93 | |
| Martini | 2.86 | |
| Sunnies Studios | 2.85 | |
| Chrysler | 2.67 | |
| Warner Bros | 2.39 | |
| Coachella | 2.34 | |
| The Olympic Games | 2.26 | |
| Kodak | 2.23 | |
| BBC | 2.17 | |
| HBO | 2.12 | |
| Lollapalooza | 2.00 | |
| Paramount Pictures | 1.97 | |
| McDonald's | 1.91 | |
| Ubisoft | 1.87 | |
| Airbnb | 1.84 | |
| Urban Decay Cosmetics | 1.84 | |
| Bershka | 1.81 |
Official Profiles
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LoginArtist: Kneecap
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:30 UTC | Kneecap | Gleneagle Arena | County Kerry, Ireland | |
| 2025-12-13 03:30 UTC | Kneecap, Pa Sheehy | Gleneagle INEC Arena | Killarney, Ireland | |
| 2025-12-14 03:30 UTC | Kneecap, The Scratch | Gleneagle Arena | County Kerry, Ireland | |
| 2025-12-14 03:30 UTC | Kneecap | Gleneagle INEC Arena | Killarney, Ireland | |
| 2025-12-17 02:30 UTC | Kneecap | 3Arena | Dublin, Ireland | |
| 2025-12-18 02:30 UTC | Kneecap | 3Arena | Dublin, Ireland | |
| 2026-01-04 21:30 UTC | Pet Shop Boys, Wolf Alice, Travis, Underworld, Kneecap | Makuhari Messe / 千葉幕張メッセ | Chiba, Japan | |
| 2026-01-05 03:00 UTC | rockin'on sonic 2026 | Makuhari Messe / 千葉幕張メッセ | Chiba, Japan | — |
