Klaas

Klaas

Country: DE | Gender: male

Influence: 69.57% Fanbase: 54.28% Trending: 77.21% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 76.81% • Very Strong

As of 2025-09-08

168,706

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:54 UTC

Genres

electronictropical houseedmpop dancedanceslap housegerman dancepop houseelectronichouse

Biography

Klaas, the German DJ and producer from Cologne, is recognized for his vibrant house and electro music, notably remixes like "Infinity 2008" and "Cafe Del Mar" (2016). His career took off in 2008 with the popular remix of Guru Josh's "Infinity," followed by hits such as "Our Own Way," "Downtown," and "Freak" with Bodybangers. Additionally, Klaas has produced remixes for artists like Armand Van Helden and Stromae, and in 2016, collaborated with Dimitri Vegas & Like Mike on remixes that included "Cafe Del Mar," reaching the Top 30 in Belgium. His subsequent singles like "Riot," "Love Your Life," and collaborations such as "I've Been Thinking About You" with London Beat have further showcased his talent in the electronic music scene.

Klaas, born in 1981, quickly rose to fame with his energetic remixes and original tracks that dominated European charts. Known for his dynamic sound, he has continued to release a string of successful singles and collaborations, solidifying his status as a prominent figure in the electronic music genre. With a discography that includes popular tracks like "Feel" and "Ok Without You," Klaas has consistently impressed audiences with his innovative productions and catchy melodies. His collaborations with renowned artists and his own solo releases have garnered critical acclaim and commercial success, further establishing Klaas as a leading force in the world of electronic dance music.

Klaas Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Klaas stands out with 18-24 & 25-34 audiences across POLAND, GERMANY, BRAZIL. The profile is heavily male (77%), and content lands hardest on Youtube, where posts average 24,366 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Trancefamily, Pioneer, Mixcloud, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Klaas a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Klaas score 0.79%Low bucket.
Brand: TrancefamilyBrand: PioneerBrand: Mixcloud
Followers:168,706
Engagements:1,328
Rate:0.8%
Posts:940
Views:25,755
Avg Likes:1,215
Avg Comments:198
Avg Views:25,755

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 168,706 · Engagements 1,328 · Rate 0.8%
Posts 940 · Views 25,755 · Avg Likes 1,215 · Avg Comments 198 · Avg Views 25,755
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 38%
35-44: 12%
45-64: 4%
Largest: 18-24 (43%); next: 25-34 (38%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries POLAND (14%)
GERMANY (12%)
BRAZIL (9%)
UNITED STATES (5%)
CHINA (5%)
Top regions: POLAND (14%), GERMANY (12%), BRAZIL (9%)
Platform Engagement Instagram: 535 avg likes/post · Tiktok: 1,389 avg views/post · Youtube: 24,366 avg views/post Best reach: Youtube 24,366 avg views; best engagement: Youtube 602 avg likes

Top Brand Affinities

Trancefamily
Score: 76.81
Pioneer
Score: 76.46
Mixcloud
Score: 65.57
Tomorrowland
Score: 37.26
Ableton
Score: 35.30
Warner Music
Score: 22.71
Amazon Music
Score: 20.47
Commerzbank
Score: 20.17
Sennheiser
Score: 19.40
Akai
Score: 17.43
SoundCloud
Score: 14.20
Pro Tools
Score: 12.11
Brand Category Score
Trancefamily 76.81
Pioneer 76.46
Mixcloud 65.57
Tomorrowland 37.26
Ableton 35.30
Warner Music 22.71
Amazon Music 20.47
Commerzbank 20.17
Sennheiser 19.40
Akai 17.43
SoundCloud 14.20
Pro Tools 12.11
Beats Electronics 9.76
Spotify Music 6.62
Moët & Chandon 5.82
Lufthansa 5.61
iHeartRadio Music Awards 5.44
Hugo Boss 4.81
Bacardi 4.06
musical.ly 4.01
Opel 3.84
MTV 3.63
Pull&Bear 3.51
Coachella 3.37
UEFA 3.23
Lollapalooza 3.15
Monster Beverage 3.04
Red Bull 2.79
Jaguar 2.70
Alfa Romeo 2.64
Boeing 2.57
Porsche 2.55
Hennessy 2.50
Sony 2.41
NBC 2.39
ASOS 2.36
Calvin Klein 2.33
Matrix 2.32
Ray-Ban 2.31
Audi 2.27
Jack Daniels 2.23
Skoda 2.22
Guess 2.18
Mercedes-Benz 2.12
Ferrari 2.09
Bugatti 2.01
Armani 2.00
Puma 1.98
Aperol 1.96
Pandora 1.95

Official Profiles

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Artist: Klaas

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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