Klaas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
168,706
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:53:54 UTC
Genres
Biography
Klaas, born in 1981, quickly rose to fame with his energetic remixes and original tracks that dominated European charts. Known for his dynamic sound, he has continued to release a string of successful singles and collaborations, solidifying his status as a prominent figure in the electronic music genre. With a discography that includes popular tracks like "Feel" and "Ok Without You," Klaas has consistently impressed audiences with his innovative productions and catchy melodies. His collaborations with renowned artists and his own solo releases have garnered critical acclaim and commercial success, further establishing Klaas as a leading force in the world of electronic dance music.
Klaas stands out with 18-24 & 25-34 audiences across POLAND, GERMANY, BRAZIL. The profile is heavily male (77%), and content lands hardest on Youtube, where posts average 24,366 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Trancefamily, Pioneer, Mixcloud, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Klaas a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 168,706 · Engagements 1,328 · Rate 0.8% Posts 940 · Views 25,755 · Avg Likes 1,215 · Avg Comments 198 · Avg Views 25,755 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 38% 35-44: 12% 45-64: 4% |
Largest: 18-24 (43%); next: 25-34 (38%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
POLAND (14%) GERMANY (12%) BRAZIL (9%) UNITED STATES (5%) CHINA (5%) |
Top regions: POLAND (14%), GERMANY (12%), BRAZIL (9%) |
| Platform Engagement | Instagram: 535 avg likes/post · Tiktok: 1,389 avg views/post · Youtube: 24,366 avg views/post | Best reach: Youtube 24,366 avg views; best engagement: Youtube 602 avg likes |
Top Brand Affinities
Trancefamily
Pioneer
Mixcloud
Tomorrowland
Ableton
Warner Music
Amazon Music
Commerzbank
Sennheiser
Akai
SoundCloud
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 76.81 | |
| Pioneer | 76.46 | |
| Mixcloud | 65.57 | |
| Tomorrowland | 37.26 | |
| Ableton | 35.30 | |
| Warner Music | 22.71 | |
| Amazon Music | 20.47 | |
| Commerzbank | 20.17 | |
| Sennheiser | 19.40 | |
| Akai | 17.43 | |
| SoundCloud | 14.20 | |
| Pro Tools | 12.11 | |
| Beats Electronics | 9.76 | |
| Spotify Music | 6.62 | |
| Moët & Chandon | 5.82 | |
| Lufthansa | 5.61 | |
| iHeartRadio Music Awards | 5.44 | |
| Hugo Boss | 4.81 | |
| Bacardi | 4.06 | |
| musical.ly | 4.01 | |
| Opel | 3.84 | |
| MTV | 3.63 | |
| Pull&Bear | 3.51 | |
| Coachella | 3.37 | |
| UEFA | 3.23 | |
| Lollapalooza | 3.15 | |
| Monster Beverage | 3.04 | |
| Red Bull | 2.79 | |
| Jaguar | 2.70 | |
| Alfa Romeo | 2.64 | |
| Boeing | 2.57 | |
| Porsche | 2.55 | |
| Hennessy | 2.50 | |
| Sony | 2.41 | |
| NBC | 2.39 | |
| ASOS | 2.36 | |
| Calvin Klein | 2.33 | |
| Matrix | 2.32 | |
| Ray-Ban | 2.31 | |
| Audi | 2.27 | |
| Jack Daniels | 2.23 | |
| Skoda | 2.22 | |
| Guess | 2.18 | |
| Mercedes-Benz | 2.12 | |
| Ferrari | 2.09 | |
| Bugatti | 2.01 | |
| Armani | 2.00 | |
| Puma | 1.98 | |
| Aperol | 1.96 | |
| Pandora | 1.95 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















