Kiss of Life Brand Affinity ranks highest GENTLE MONSTER at 10.22% . Very Strong. Score DMDB 64.02% | Fanbase 57.48%

Kiss of Life — pop artist from KR.

KISS OF LIFE is a South Korean singer and a four-member girl group, including members JULIE, NATTY, BELLE, and HANEUL. They made their successful debut on July…

Kiss of Life

Recognizable

Country: KR | Artist ID: 0c807233-f4a3-43ac-bd35-b32fef0e0c1f

Find Artist

Genres

popk-pop girl groupk-poppopmainstream popasian pop

Influential: 64.02% Fanbase: 57.48% Trending: 67.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 10.22% • Very Strong

As of 2025-09-09

8,953,179

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.02% | Fanbase 57.48% | Trending 67.29% | CAREER STAGE: MAINSTREAM

Biography

KISS OF LIFE is a South Korean singer and a four-member girl group, including members JULIE, NATTY, BELLE, and HANEUL. They made their successful debut on July 5, 2023, garnering attention globally.

In July of the following year, KISS OF LIFE achieved notable success, topping the Thailand iTunes chart, ranking well on various international charts, and entering the Spotify Viral 50 chart with over 30 million streams. Their music, performances, and content impressed audiences, showcasing their vocal skills and energetic attitude. KISS OF LIFE aims to explore their identities, conveying messages and bringing a fresh perspective to the music industry.

Report Date: 2025-09-09

Kiss of Life engages 18-24 & 25-34 audiences with repeatable results in THAILAND, UNITED STATES, SOUTH KOREA. The fan base skews heavily female (68%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (407,450 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around GENTLE MONSTER, iHeartRadio Music Awards, Square Enix, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kiss of Life score 1.95% — Moderate bucket.

Brand: GENTLE MONSTERBrand: iHeartRadio Music AwardsBrand: Square Enix

Followers:8,953,179

Engagements:175,019

Rate:2.0%

Posts:3,536

Avg Likes:169,952

Avg Comments:1,385

Avg Views:605,719

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,953,179 · Engagements 175,019 · Rate 2.0% Posts 3,536 · Views 605,719 · Avg Likes 169,952 · Avg Comments 1,385 · Avg Views 605,719	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 20% 13-17: 11% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (20%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	THAILAND (13%) UNITED STATES (12%) SOUTH KOREA (8%) INDONESIA (8%) PHILIPPINES (7%)	Top regions: THAILAND (13%), UNITED STATES (12%), SOUTH KOREA (8%)
Platform Engagement	Instagram: 107,742 avg likes/post · Tiktok: 407,450 avg views/post · Youtube: 198,269 avg views/post	Best reach: Tiktok 407,450 avg views; best engagement: Instagram 107,742 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 10.22

iHeartRadio Music Awards

Score: 8.23

Square Enix

Score: 8.08

Stüssy

Score: 4.63

RAZER

Score: 4.48

Resident Evil

Score: 4.25

Pull&Bear

Score: 3.74

Tiffany

Score: 3.70

Final Fantasy

Score: 3.67

League of Legends

Score: 3.21

Jollibee

Score: 2.92

Dr. Martens

Score: 2.83

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		10.22
iHeartRadio Music Awards		8.23
Square Enix		8.08
Stüssy		4.63
RAZER		4.48
Resident Evil		4.25
Pull&Bear		3.74
Tiffany		3.70
Final Fantasy		3.67
League of Legends		3.21
Jollibee		2.92
Dr. Martens		2.83
Timberland		2.70
shein		2.17
Philips		2.15
Tiffany & Co		2.13
Polaroid		2.07
AMC		2.00
Snoopy And The Peanuts Gang		1.98
ASOS		1.89
H&M		1.88
LEGOLAND		1.85
KitKat		1.83
Fujifilm		1.79
Coachella		1.78
Paypal		1.72
SheInside		1.70
Forever 21		1.65
Walt Disney		1.63
UNIQLO		1.60
IKEA		1.58
Nintendo		1.57
The North Face		1.56
Pokemon		1.54
Converse		1.54
Universal		1.53
Bershka		1.49
Chrysler		1.47
Lush		1.39
Guess		1.27
Pixar		1.23
Starbucks		1.22
Bellagio		1.21
Spotify Music		1.20
Hyundai		1.20
New Balance		1.17
Christian Dior		1.14
Microsoft		1.11
Costco		1.11
MAC Cosmetics		1.10