Kirk Franklin
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
6,083,414
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 07:45:38 UTC
Genres
Biography
Raised by his aunt in Fort Worth, Kirk Franklin's musical journey began at a young age, leading him to form the Family choir in 1992. The group's debut album, Kirk Franklin & the Family (1993), achieved platinum status and marked the start of Franklin's successful career. Over the years, Franklin's ventures expanded to include solo projects, film soundtracks, and philanthropic efforts, showcasing his versatility and enduring impact in the gospel music scene.
Kirk Franklin speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, PHILIPPINES. Composition is heavily female (61%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (71,150 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near WNBA, Pro Tools, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,083,414 · Engagements 19,014 · Rate 0.3% Posts 3,387 · Views 83,313 · Avg Likes 18,406 · Avg Comments 742 · Avg Views 83,313 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 36% 35-44: 14% 45-64: 5% |
Largest: 25-34 (40%); next: 18-24 (36%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED STATES (47%) BRAZIL (20%) PHILIPPINES (5%) SOUTH AFRICA (2%) NIGERIA (2%) |
Top regions: UNITED STATES (47%), BRAZIL (20%), PHILIPPINES (5%) |
| Platform Engagement | Instagram: 12,772 avg likes/post · Tiktok: 71,150 avg views/post · Youtube: 12,163 avg views/post | Best reach: Tiktok 71,150 avg views; best engagement: Instagram 12,772 avg likes |
Top Brand Affinities
WNBA
Pro Tools
Amazon Music
CNN
Publix
iHeartRadio Music Awards
Macy's
Chick-fil-A
NBC
Verizon
Steve Madden
FashionNova
| Brand | Category | Score |
|---|---|---|
| WNBA | 17.47 | |
| Pro Tools | 7.79 | |
| Amazon Music | 7.66 | |
| CNN | 5.79 | |
| Publix | 5.60 | |
| iHeartRadio Music Awards | 5.16 | |
| Macy's | 4.88 | |
| Chick-fil-A | 4.66 | |
| NBC | 4.50 | |
| Verizon | 4.48 | |
| Steve Madden | 4.08 | |
| FashionNova | 4.02 | |
| NORDSTROM | 3.66 | |
| OLD NAVY | 3.47 | |
| Gatorade | 3.34 | |
| Paramount Pictures | 3.18 | |
| Sneakerhead | 3.06 | |
| TOM FORD | 3.04 | |
| Hennessy | 2.85 | |
| Fenty beauty | 2.72 | |
| ESPN | 2.72 | |
| Target | 2.66 | |
| NFL | 2.47 | |
| Under Armour | 2.46 | |
| Los Angeles Lakers | 2.45 | |
| MTV | 2.39 | |
| ASOS | 2.37 | |
| NBA | 2.35 | |
| Philips | 2.27 | |
| Rolls-Royce | 2.27 | |
| Nickelodeon | 2.26 | |
| Beats Electronics | 2.26 | |
| Timberland | 2.24 | |
| Walmart | 2.22 | |
| Paypal | 2.18 | |
| Spotify Music | 2.18 | |
| Lululemon Athletica | 2.14 | |
| Amazon | 2.03 | |
| Puma | 2.01 | |
| SoundCloud | 1.96 | |
| Pixar | 1.87 | |
| shein | 1.87 | |
| New Balance | 1.83 | |
| Kodak | 1.82 | |
| LEGOLAND | 1.78 | |
| SheInside | 1.70 | |
| Sephora | 1.68 | |
| Chipotle Mexican Grill | 1.66 | |
| Gymshark | 1.65 | |
| The Olympic Games | 1.60 |
Official Profiles
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LoginArtist: Kirk Franklin
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:00 UTC | Kirk Franklin | Christchurch Town Hall | Christchurch, New Zealand | |
| 2025-12-13 04:00 UTC | Kirk Franklin | Michael Fowler Centre | Wellington, New Zealand | |
| 2025-12-14 04:00 UTC | Kirk Franklin | The Civic, Auckland | Auckland, New Zealand | |
| 2025-12-16 02:00 UTC | Kirk Franklin | Forecourt | Sydney, Australia | |
| 2025-12-17 03:00 UTC | Kirk Franklin | Palais Theatre | Melbourne, Australia | |
| 2025-12-19 03:00 UTC | Kirk Franklin | Fortitude Music Hall | brisbane central business district, Australia | |
| 2025-12-20 03:00 UTC | Kirk Franklin | Riverside Theatre, Perth Convention & Exhibition Centre | Perth, Australia | |
| 2025-12-20 04:00 UTC | Kirk Franklin | Riverside Theatre | Perth, Australia | |
| 2026-02-02 00:00 UTC | Rise and Rhythm Cruise 2026 | Norwegian Jewel | Tampa, United States | — |















