Kirk Franklin

Kirk Franklin

Country: US | Gender: male

Influence: 69.27% Fanbase: 58.62% Trending: 74.60% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 17.47% • Very Strong

As of 2025-09-09

6,083,414

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 07:45:38 UTC

Genres

r&b, funk & soulgospel r&bcontemporary r&bspiritualschristiangospelchristian music

Biography

Kirk Franklin is a prominent figure in contemporary gospel music. He gained recognition in the early '90s with the Texas-based choir, the Family, and continued to achieve success with subsequent collaborations and his solo career. Franklin's ability to blend gospel with R&B and hip-hop has garnered him a wide audience and numerous accolades, including multiple Grammy Awards. His discography includes notable albums such as Hero (2005), Hello Fear (2011), Losing My Religion (2015), and Long Live Love (2019). Franklin's recent work includes the collaborative album Kingdom Book One (2022) with Maverick City Music, focusing on the issue of mass incarceration, along with singles like "Try Love" released in 2023.

Raised by his aunt in Fort Worth, Kirk Franklin's musical journey began at a young age, leading him to form the Family choir in 1992. The group's debut album, Kirk Franklin & the Family (1993), achieved platinum status and marked the start of Franklin's successful career. Over the years, Franklin's ventures expanded to include solo projects, film soundtracks, and philanthropic efforts, showcasing his versatility and enduring impact in the gospel music scene.

Kirk Franklin Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Kirk Franklin speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, PHILIPPINES. Composition is heavily female (61%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (71,150 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near WNBA, Pro Tools, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kirk Franklin score 0.31%Low bucket.
Brand: WNBABrand: Pro ToolsBrand: Amazon Music
Followers:6,083,414
Engagements:19,014
Rate:0.3%
Posts:3,387
Views:83,313
Avg Likes:18,406
Avg Comments:742
Avg Views:83,313

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 6,083,414 · Engagements 19,014 · Rate 0.3%
Posts 3,387 · Views 83,313 · Avg Likes 18,406 · Avg Comments 742 · Avg Views 83,313
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 36%
35-44: 14%
45-64: 5%
Largest: 25-34 (40%); next: 18-24 (36%)
Gender Split Female: 61%
Male: 39%
Non-binary/Other: 0%
Skews female (61%)
Top Countries UNITED STATES (47%)
BRAZIL (20%)
PHILIPPINES (5%)
SOUTH AFRICA (2%)
NIGERIA (2%)
Top regions: UNITED STATES (47%), BRAZIL (20%), PHILIPPINES (5%)
Platform Engagement Instagram: 12,772 avg likes/post · Tiktok: 71,150 avg views/post · Youtube: 12,163 avg views/post Best reach: Tiktok 71,150 avg views; best engagement: Instagram 12,772 avg likes

Top Brand Affinities

WNBA
Score: 17.47
Pro Tools
Score: 7.79
Amazon Music
Score: 7.66
CNN
Score: 5.79
Publix
Score: 5.60
iHeartRadio Music Awards
Score: 5.16
Macy's
Score: 4.88
Chick-fil-A
Score: 4.66
NBC
Score: 4.50
Verizon
Score: 4.48
Steve Madden
Score: 4.08
FashionNova
Score: 4.02
Brand Category Score
WNBA 17.47
Pro Tools 7.79
Amazon Music 7.66
CNN 5.79
Publix 5.60
iHeartRadio Music Awards 5.16
Macy's 4.88
Chick-fil-A 4.66
NBC 4.50
Verizon 4.48
Steve Madden 4.08
FashionNova 4.02
NORDSTROM 3.66
OLD NAVY 3.47
Gatorade 3.34
Paramount Pictures 3.18
Sneakerhead 3.06
TOM FORD 3.04
Hennessy 2.85
Fenty beauty 2.72
ESPN 2.72
Target 2.66
NFL 2.47
Under Armour 2.46
Los Angeles Lakers 2.45
MTV 2.39
ASOS 2.37
NBA 2.35
Philips 2.27
Rolls-Royce 2.27
Nickelodeon 2.26
Beats Electronics 2.26
Timberland 2.24
Walmart 2.22
Paypal 2.18
Spotify Music 2.18
Lululemon Athletica 2.14
Amazon 2.03
Puma 2.01
SoundCloud 1.96
Pixar 1.87
shein 1.87
New Balance 1.83
Kodak 1.82
LEGOLAND 1.78
SheInside 1.70
Sephora 1.68
Chipotle Mexican Grill 1.66
Gymshark 1.65
The Olympic Games 1.60

Official Profiles

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Artist: Kirk Franklin

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-11 03:00 UTC Kirk Franklin Christchurch Town Hall Christchurch, New Zealand
2025-12-13 04:00 UTC Kirk Franklin Michael Fowler Centre Wellington, New Zealand
2025-12-14 04:00 UTC Kirk Franklin The Civic, Auckland Auckland, New Zealand
2025-12-16 02:00 UTC Kirk Franklin Forecourt Sydney, Australia
2025-12-17 03:00 UTC Kirk Franklin Palais Theatre Melbourne, Australia
2025-12-19 03:00 UTC Kirk Franklin Fortitude Music Hall brisbane central business district, Australia
2025-12-20 03:00 UTC Kirk Franklin Riverside Theatre, Perth Convention & Exhibition Centre Perth, Australia
2025-12-20 04:00 UTC Kirk Franklin Riverside Theatre Perth, Australia
2026-02-02 00:00 UTC Rise and Rhythm Cruise 2026 Norwegian Jewel Tampa, United States

Trending Artist