Kirk Franklin Brand Affinity ranks highest WNBA at 17.47% . Very Strong. Score DMDB 69.27% | Fanbase 58.62%

Kirk Franklin — r&b, funk & soul artist from US.

Kirk Franklin is a prominent figure in contemporary gospel music. He gained recognition in the early '90s with the Texas-based choir, the Family, and continued…

Kirk Franklin

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcd-413e-b44e-9ed4-a0369fe50396

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Genres

r&b, funk & soulgospel r&bcontemporary r&bspiritualschristiangospelchristian music

Influential: 69.27% Fanbase: 58.62% Trending: 74.60%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 17.47% • Very Strong

As of 2025-09-09

6,083,414

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.27% | Fanbase 58.62% | Trending 74.60% | CAREER STAGE: MAINSTREAM

Biography

Kirk Franklin is a prominent figure in contemporary gospel music. He gained recognition in the early '90s with the Texas-based choir, the Family, and continued to achieve success with subsequent collaborations and his solo career. Franklin's ability to blend gospel with R&B and hip-hop has garnered him a wide audience and numerous accolades, including multiple Grammy Awards. His discography includes notable albums such as Hero (2005), Hello Fear (2011), Losing My Religion (2015), and Long Live Love (2019). Franklin's recent work includes the collaborative album Kingdom Book One (2022) with Maverick City Music, focusing on the issue of mass incarceration, along with singles like "Try Love" released in 2023.

Raised by his aunt in Fort Worth, Kirk Franklin's musical journey began at a young age, leading him to form the Family choir in 1992. The group's debut album, Kirk Franklin & the Family (1993), achieved platinum status and marked the start of Franklin's successful career. Over the years, Franklin's ventures expanded to include solo projects, film soundtracks, and philanthropic efforts, showcasing his versatility and enduring impact in the gospel music scene.

Report Date: 2025-09-09

Kirk Franklin speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, PHILIPPINES. Composition is heavily female (61%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (71,150 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near WNBA, Pro Tools, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kirk Franklin score 0.31% — Low bucket.

Brand: WNBABrand: Pro ToolsBrand: Amazon Music

Followers:6,083,414

Engagements:19,014

Rate:0.3%

Posts:3,387

Avg Likes:18,406

Avg Comments:742

Avg Views:83,313

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,083,414 · Engagements 19,014 · Rate 0.3% Posts 3,387 · Views 83,313 · Avg Likes 18,406 · Avg Comments 742 · Avg Views 83,313	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 36% 35-44: 14% 45-64: 5%	Largest: 25-34 (40%); next: 18-24 (36%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (47%) BRAZIL (20%) PHILIPPINES (5%) SOUTH AFRICA (2%) NIGERIA (2%)	Top regions: UNITED STATES (47%), BRAZIL (20%), PHILIPPINES (5%)
Platform Engagement	Instagram: 12,772 avg likes/post · Tiktok: 71,150 avg views/post · Youtube: 12,163 avg views/post	Best reach: Tiktok 71,150 avg views; best engagement: Instagram 12,772 avg likes

Top Brand Affinities

WNBA

Score: 17.47

Pro Tools

Score: 7.79

Amazon Music

Score: 7.66

CNN

Score: 5.79

Publix

Score: 5.60

iHeartRadio Music Awards

Score: 5.16

Macy's

Score: 4.88

Chick-fil-A

Score: 4.66

NBC

Score: 4.50

Verizon

Score: 4.48

Steve Madden

Score: 4.08

FashionNova

Score: 4.02

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Top Brand Affinities

Brand	Category	Score
WNBA		17.47
Pro Tools		7.79
Amazon Music		7.66
CNN		5.79
Publix		5.60
iHeartRadio Music Awards		5.16
Macy's		4.88
Chick-fil-A		4.66
NBC		4.50
Verizon		4.48
Steve Madden		4.08
FashionNova		4.02
NORDSTROM		3.66
OLD NAVY		3.47
Gatorade		3.34
Paramount Pictures		3.18
Sneakerhead		3.06
TOM FORD		3.04
Hennessy		2.85
Fenty beauty		2.72
ESPN		2.72
Target		2.66
NFL		2.47
Under Armour		2.46
Los Angeles Lakers		2.45
MTV		2.39
ASOS		2.37
NBA		2.35
Philips		2.27
Rolls-Royce		2.27
Nickelodeon		2.26
Beats Electronics		2.26
Timberland		2.24
Walmart		2.22
Paypal		2.18
Spotify Music		2.18
Lululemon Athletica		2.14
Amazon		2.03
Puma		2.01
SoundCloud		1.96
Pixar		1.87
shein		1.87
New Balance		1.83
Kodak		1.82
LEGOLAND		1.78
SheInside		1.70
Sephora		1.68
Chipotle Mexican Grill		1.66
Gymshark		1.65
The Olympic Games		1.60