Kinky

Kinky — r&b, funk & soul artist from MX.

Kinky, a Latin alternative group hailing from Monterrey, Mexico, combines funk-rock and electronic dance music to create a distinctive sound that has earned…

Influence: 57.50% Fanbase: 42.52% Trending: 64.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 51.44% • Very Strong

As of 2025-09-09

280,785

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:41:28 UTC

Genres

r&b, funk & soulfunk mexicanorocklatin rockrock en espanolmexican rockrockfunk rockalternativelatin alternativeindie rockelectronicelectro latino

Biography

Kinky, a Latin alternative group hailing from Monterrey, Mexico, combines funk-rock and electronic dance music to create a distinctive sound that has earned them a global fanbase. Formed in 2000, the band, initially a trio, expanded to a quintet with a more band-oriented dynamic, catching the attention of producer Chris Allison who signed them to his Sonic 360 label. Their self-titled debut in 2002 was a critical success, further boosted by a Nissan Altima commercial featuring their music.

Renowned for their electrifying live performances, Kinky evolved their sound on subsequent albums like Atlas (2003) and Reina (2006), featuring collaborations with notable artists. Their diverse discography includes Rarities (2007), Barracuda (2008), and the electronic-infused Sueño de la Máquina (2010), showcasing their versatility. In 2015, Kinky took on the challenge of an acoustic performance for MTV Unplugged, blending their electronic roots with organic elements, leading to the release of their MTV Unplugged album. Their latest offering, Nada Vale Más Que Tú, released in 2017, sees a return to the electronic sound that characterized their early work.

Top Brand Affinities

Report Date: 2025-09-09

Kinky maintains consistent pull among 18-24 & 25-34 audiences across MEXICO, UNITED STATES, ARGENTINA. The audience leans male-leaning (53%), so brand cues around style and status perform well. The clearest reach is on Youtube with 215,944 avg views per post; Instagram functions as the community touchpoint. Affinity with Aeromexico, Univision, MOOG makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kinky score 0.61% — Low bucket.

Brand: AeromexicoBrand: UnivisionBrand: MOOG

Followers:280,785

Engagements:1,710

Rate:0.6%

Posts:2,212

Avg Likes:1,680

Avg Comments:56

Avg Views:217,914

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 280,785 · Engagements 1,710 · Rate 0.6% Posts 2,212 · Views 217,914 · Avg Likes 1,680 · Avg Comments 56 · Avg Views 217,914	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 35% 35-44: 7% 13-17: 4%	Largest: 18-24 (53%); next: 25-34 (35%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	MEXICO (75%) UNITED STATES (8%) ARGENTINA (3%) COLOMBIA (3%) ECUADOR (2%)	Top regions: MEXICO (75%), UNITED STATES (8%), ARGENTINA (3%)
Platform Engagement	Instagram: 1,254 avg likes/post · Tiktok: 1,970 avg views/post · Youtube: 215,944 avg views/post	Best reach: Youtube 215,944 avg views; best engagement: Instagram 1,254 avg likes

Top Brand Affinities

Aeromexico

Score: 51.44

Univision

Score: 14.98

MOOG

Score: 14.45

Cafecito

Score: 9.09

Amazon Music

Score: 8.23

LATAM

Score: 7.43

PLAYMOBIL

Score: 7.25

Stella Artois

Score: 7.09

Diablo

Score: 6.84

Ableton

Score: 6.47

Suavecito

Score: 6.39

Pepsi

Score: 5.53

Brand	Category	Score
Aeromexico		51.44
Univision		14.98
MOOG		14.45
Cafecito		9.09
Amazon Music		8.23
LATAM		7.43
PLAYMOBIL		7.25
Stella Artois		7.09
Diablo		6.84
Ableton		6.47
Suavecito		6.39
Pepsi		5.53
Bacardi		3.59
Uber		3.27
Timberland		3.14
Colgate		3.09
Coachella		3.06
Spotify Music		3.05
MTV		2.99
Nickelodeon		2.95
Jack Daniels		2.71
Columbia Pictures		2.61
Paramount Pictures		2.59
Star Wars		2.52
Hot Wheels		2.50
Lollapalooza		2.45
Vans		2.43
NFL		2.36
Snoopy And The Peanuts Gang		2.30
Dr. Martens		2.21
Tomorrowland		2.16
Pizza Lover		2.15
DC Entertainment		2.04
Lego		2.03
Coca-Cola		1.97
Pixar		1.93
Nintendo		1.83
Costco		1.70
Guess		1.66
musical.ly		1.66
Mitsubishi		1.66
Marvel		1.61
SoundCloud		1.59
Forever 21		1.56
Chipotle Mexican Grill		1.52
Beats Electronics		1.47
Jaguar		1.46
Heineken		1.43
HBO		1.43
Converse		1.39