King Promise

King Promise — pop artist from GH.

Hailing from Accra, Ghana, King Promise is a dynamic artist known for his genre-blending sound that fuses afrobeats, highlife, hip hop, and R&B. Immersed in…

Influence: 67.60% Fanbase: 65.25% Trending: 68.78% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 20.32% • Very Strong

As of 2025-09-10

2,891,619

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:03:52 UTC

Genres

popafro dancehallafropopghanaian popr&b, funk & soulafro r&balternativeghanaian alternativehip-hop & rapafroswinghiplifeelectronicafrobeatafricanazontobeatsazontohighlifeafrobeats

Biography

Hailing from Accra, Ghana, King Promise is a dynamic artist known for his genre-blending sound that fuses afrobeats, highlife, hip hop, and R&B. Immersed in music from a young age, he draws inspiration from life experiences, touching on themes of love, hustling, partying, and family, with influences ranging from reggae to boybands to Ghanaian highlife.

Making his official debut on Soundcloud in 2017, King Promise swiftly garnered a growing fanbase and local buzz, propelling his career to new heights in a short span of time. His storytelling prowess and diverse musical influences have solidified his reputation as a rising star in the music scene.

Top Brand Affinities

Report Date: 2025-09-10

King Promise maintains consistent pull among 18-24 & 25-34 audiences across GHANA, NIGERIA, UNITED STATES. The audience leans female-leaning (53%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 198,100 avg views per post; Tiktok functions as the community touchpoint. Affinity with Palm Angels, boohoo, MISSGUIDED makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist King Promise score 2.01% — Strong bucket.

Brand: Palm AngelsBrand: boohooBrand: MISSGUIDED

Followers:2,891,619

Engagements:58,173

Rate:2.0%

Posts:413

Avg Likes:55,301

Avg Comments:692

Avg Views:198,100

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,891,619 · Engagements 58,173 · Rate 2.0% Posts 413 · Views 198,100 · Avg Likes 55,301 · Avg Comments 692 · Avg Views 198,100	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 39% 13-17: 5% 35-44: 2%	Largest: 18-24 (53%); next: 25-34 (39%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	GHANA (68%) NIGERIA (11%) UNITED STATES (2%) UNITED KINGDOM (1%) SIERRA LEONE (1%)	Top regions: GHANA (68%), NIGERIA (11%), UNITED STATES (2%)
Platform Engagement	Instagram: 15,201 avg likes/post · Tiktok: 198,100 avg views/post	Best reach: Tiktok 198,100 avg views; best engagement: Tiktok 40,100 avg likes

Top Brand Affinities

Palm Angels

Score: 20.32

boohoo

Score: 20.26

MISSGUIDED

Score: 14.64

River Island

Score: 10.03

Airtel

Score: 9.96

Amazon Music

Score: 9.21

Vodafone

Score: 8.46

Alexander McQueen

Score: 7.96

Pioneer

Score: 7.79

Primark

Score: 6.75

JACQUEMUS

Score: 6.47

FashionNova

Score: 5.32

Brand	Category	Score
Palm Angels		20.32
boohoo		20.26
MISSGUIDED		14.64
River Island		10.03
Airtel		9.96
Amazon Music		9.21
Vodafone		8.46
Alexander McQueen		7.96
Pioneer		7.79
Primark		6.75
JACQUEMUS		6.47
FashionNova		5.32
BALMAIN		5.24
Hennessy		4.91
Topshop		4.46
Steve Madden		4.39
CNN		4.31
Kodak		4.25
Moncler		4.05
ASOS		3.62
Bershka		3.48
Pull&Bear		3.37
Harrods		3.33
MTV		3.25
Dolce & Gabbana		3.17
FOREX		3.07
Balenciaga		3.06
Michael Kors		3.02
Versace		2.98
Timberland		2.91
BBC		2.82
Fenty beauty		2.70
Christian Louboutin		2.57
Moschino		2.41
Valentino		2.39
SoundCloud		2.38
Forever 21		2.29
Nokia		2.21
Fendi		2.04
Vogue		1.97
Dr. Martens		1.97
Paramount Pictures		1.93
Lacoste		1.89
Yves Saint Laurent		1.88
Rolex		1.87
Calvin Klein		1.85
Maybelline		1.82
ASICS		1.81
Armani		1.79
Louis Vuitton		1.73