King Princess Brand Affinity ranks highest Grindr at 17.22% . Very Strong. Score DMDB 62.77% | Fanbase 54.58%

King Princess — pop artist from US.

King Princess, born Mikaela Straus, is an American singer/songwriter, producer, and multi-instrumentalist known for her soulful vocals and warm, atmospheric…

King Princess

Recognizable

Country: US | Gender: non-binary | Artist ID: 11e83fee-862e-3954-9547-aa1c026db3d8

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Genres

popdance poppoppost-teen popindie poptimismindie popnyc popalternativealt zelectronicelectropop

Influential: 62.77% Fanbase: 54.58% Trending: 66.86%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 17.22% • Very Strong

As of 2025-09-09

1,865,414

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.77% | Fanbase 54.58% | Trending 66.86% | CAREER STAGE: MAINSTREAM

Biography

King Princess, born Mikaela Straus, is an American singer/songwriter, producer, and multi-instrumentalist known for her soulful vocals and warm, atmospheric synth production. Influenced by artists like Perfume Genius, Nick Cave, Beyoncé, and Dolly Parton, she gained recognition in 2018 with her single "1950" and achieved success with her 2019 debut album, Cheap Queen. Her sophomore album, Hold On Baby, released in 2022, reached the Top Ten of the Alternative Albums chart.

Raised in Brooklyn, King Princess displayed musical talent from a young age and was offered a record deal at 11. After studying at USC, she left to pursue a music career. Her early songs showcased a bluesy rock sound, which evolved into her breakthrough hit, "1950." Throughout her career, she has collaborated with artists like Mark Ronson, Fiona Apple, and Foo Fighters drummer Taylor Hawkins. King Princess continues to make waves in the music industry, with singles like "Only Time Makes It Human" and "House Burn Down" contributing to her growing success.

Report Date: 2025-09-09

King Princess connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (78%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 25,400 avg views per post; Instagram adds dependable engagement depth. Overlap with Grindr, Glossier, Barbie highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: King Princess moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist King Princess score 0.87% — Low bucket.

Brand: GrindrBrand: GlossierBrand: Barbie

Followers:1,865,414

Engagements:16,232

Rate:0.9%

Posts:886

Avg Likes:15,946

Avg Comments:153

Avg Views:32,344

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,865,414 · Engagements 16,232 · Rate 0.9% Posts 886 · Views 32,344 · Avg Likes 15,946 · Avg Comments 153 · Avg Views 32,344	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 11% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (34%) BRAZIL (11%) UNITED KINGDOM (5%) CANADA (4%) MEXICO (3%)	Top regions: UNITED STATES (34%), BRAZIL (11%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 11,954 avg likes/post · Tiktok: 25,400 avg views/post · Youtube: 6,944 avg views/post	Best reach: Tiktok 25,400 avg views; best engagement: Instagram 11,954 avg likes

Top Brand Affinities

Grindr

Score: 17.22

Glossier

Score: 13.92

Barbie

Score: 11.32

Acne Studios

Score: 11.19

Brandy Melville

Score: 9.97

Vivienne Westwood

Score: 9.06

Lollapalooza

Score: 7.80

Maison Margiela

Score: 7.78

The Last of Us

Score: 7.52

Urban Outfitters

Score: 6.18

Free People

Score: 5.83

Coachella

Score: 5.73

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Top Brand Affinities

Brand	Category	Score
Grindr		17.22
Glossier		13.92
Barbie		11.32
Acne Studios		11.19
Brandy Melville		9.97
Vivienne Westwood		9.06
Lollapalooza		7.80
Maison Margiela		7.78
The Last of Us		7.52
Urban Outfitters		6.18
Free People		5.83
Coachella		5.73
Verizon		5.67
NORDSTROM		4.82
Taco Bell		4.77
Coach		4.74
Showtime		4.67
Loewe		4.51
Polaroid		4.22
Gillette		4.17
Dr. Martens		4.05
Tinder		3.67
ASOS		3.64
Coors		3.63
NARS Cosmetics		3.49
American Eagle		3.39
Moschino		3.22
Paramount Pictures		3.18
Fenty beauty		3.18
TOM FORD		3.15
Chrysler		3.07
Marc Jacobs		2.96
Target		2.86
Nickelodeon		2.78
Spotify Music		2.75
Columbia Pictures		2.71
Emporium		2.61
Prismacolor		2.61
AMC		2.60
MTV		2.55
Kodak		2.50
NBC		2.50
SoundCloud		2.44
Topshop		2.37
Vogue		2.36
Carhartt		2.30
Lululemon Athletica		2.21
Hermès		2.21
Make Up For Ever		2.20
BBC		2.11