King Perryy

King Perryy — pop artist from NG.

Nigerian artist King Perryy is making waves in the music scene with his unique blend of afrobeats, pan-African influences, and reggae/dancehall, which he dubs…

Influence: 54.67% Fanbase: 35.80% Trending: 64.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 26.55% • Very Strong

As of 2025-09-08

387,124

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:45 UTC

Genres

popnigerian popothersworldwideafricanafrobeats

Biography

Nigerian artist King Perryy is making waves in the music scene with his unique blend of afrobeats, pan-African influences, and reggae/dancehall, which he dubs the "Continental Sound." Growing up in Port Harcourt, he draws inspiration from a diverse range of musical influences, including Bob Marley, Fela Kuti, and Sean Paul. Initially on a path towards priesthood, King Perryy eventually pursued a career in music, releasing successful singles like "Man on Duty" and "Work 'N' Grind" before dropping his debut album, Citizen of the World, and amassing over 70 million streams.

Despite his early aspirations for the priesthood and earning a degree in Project Management, King Perryy's passion for music prevailed, leading him to coin the term "Continental Sound" to represent his fusion of genres, lifestyles, and cultures. His music transcends borders and cultures, showcasing his ambition and talent as a rising star in the Nigerian music scene.

Top Brand Affinities

Report Date: 2025-09-08

King Perryy connects with 25-34 & 18-24 audiences and shows durable traction across NIGERIA, UNITED STATES, KENYA. With a heavily male (80%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 136 avg views per post; Youtube adds dependable engagement depth. Overlap with Airtel, Warner Music, Hennessey highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: King Perryy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist King Perryy score 0.00% — Low bucket.

Brand: AirtelBrand: Warner MusicBrand: Hennessey

Followers:387,124

Engagements:8

Rate:0.0%

Posts:179

Avg Likes:8

Avg Comments:109

Avg Views:136

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 387,124 · Engagements 8 · Rate 0.0% Posts 179 · Views 136 · Avg Likes 8 · Avg Comments 109 · Avg Views 136	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 42% 35-44: 5% 13-17: 3%	Largest: 25-34 (49%); next: 18-24 (42%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	NIGERIA (14%) UNITED STATES (14%) KENYA (11%) UGANDA (8%) FRANCE (6%)	Top regions: NIGERIA (14%), UNITED STATES (14%), KENYA (11%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 136 avg views/post	Best reach: Youtube 136 avg views; best engagement: Youtube 8 avg likes

Top Brand Affinities

Airtel

Score: 26.55

Warner Music

Score: 24.74

Hennessey

Score: 13.48

CNN

Score: 13.22

Palm Angels

Score: 12.87

Amazon Music

Score: 11.18

MTV

Score: 10.24

Hennessy

Score: 9.52

Pioneer

Score: 8.47

FOREX

Score: 6.70

KIA

Score: 5.82

Alibaba

Score: 5.76

Brand	Category	Score
Airtel		26.55
Warner Music		24.74
Hennessey		13.48
CNN		13.22
Palm Angels		12.87
Amazon Music		11.18
MTV		10.24
Hennessy		9.52
Pioneer		8.47
FOREX		6.70
KIA		5.82
Alibaba		5.76
Monster Beverage		5.46
Jameson		5.38
FashionNova		5.27
BBC		4.72
SoundCloud		4.36
Comedy Central		4.35
musical.ly		4.02
Versace		3.93
Fendi		3.82
Beats Electronics		3.78
Balenciaga		3.39
BALMAIN		3.37
Pepsi		3.34
Gucci		2.94
Spotify Music		2.50
Kodak		2.43
ASOS		2.38
Timberland		2.35
Lexus		2.22
Budweiser		2.21
Nokia		2.07
Burberry		1.93
Lacoste		1.92
Louis Vuitton		1.89
Dolce & Gabbana		1.88
Vogue		1.77
Coachella		1.76
Coca-Cola		1.69
GIVENCHY		1.68
Fenty beauty		1.67
Mercedes-Benz		1.43
Rolex		1.41
Supreme		1.38
Guinness		1.32
Bentley		1.31
NBA		1.28
New Balance		1.28
Polo Ralph Lauren		1.23