KiNG MALA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
857,694
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:06:41 UTC
Genres
Biography
KiNG MALA maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily female (79%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 8,466 avg views per post; Instagram functions as the community touchpoint. Affinity with Arctic Fox hair Color, Lime Crime, Hot Topic makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 857,694 · Engagements 5,220 · Rate 0.6% Posts 1,035 · Views 11,856 · Avg Likes 5,114 · Avg Comments 49 · Avg Views 11,856 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 23% 13-17: 9% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (23%) |
| Gender Split |
Female: 79% Male: 21% Non-binary/Other: 0% |
Skews female (79%) |
| Top Countries |
UNITED STATES (48%) UNITED KINGDOM (5%) CANADA (5%) GERMANY (4%) BRAZIL (3%) |
Top regions: UNITED STATES (48%), UNITED KINGDOM (5%), CANADA (5%) |
| Platform Engagement | Instagram: 3,817 avg likes/post · Tiktok: 8,466 avg views/post · Youtube: 3,390 avg views/post | Best reach: Tiktok 8,466 avg views; best engagement: Instagram 3,817 avg likes |
Top Brand Affinities
Arctic Fox hair Color
Lime Crime
Hot Topic
ULTA Beauty
BH Cosmetics
Free People
Pacific Northwest Wonderland
Ableton
Dr. Martens
Showtime
Coachella
Taco Bell
| Brand | Category | Score |
|---|---|---|
| Arctic Fox hair Color | 21.12 | |
| Lime Crime | 13.93 | |
| Hot Topic | 7.53 | |
| ULTA Beauty | 5.46 | |
| BH Cosmetics | 4.70 | |
| Free People | 4.68 | |
| Pacific Northwest Wonderland | 4.49 | |
| Ableton | 4.25 | |
| Dr. Martens | 3.95 | |
| Showtime | 3.89 | |
| Coachella | 3.86 | |
| Taco Bell | 3.76 | |
| The Witcher | 3.42 | |
| Sunnies Studios | 3.28 | |
| Lollapalooza | 3.23 | |
| Prismacolor | 3.14 | |
| Fenty beauty | 3.05 | |
| Babybump | 2.97 | |
| Polaroid | 2.96 | |
| Urban Outfitters | 2.96 | |
| Lush | 2.92 | |
| Paramount Pictures | 2.91 | |
| Spotify Music | 2.91 | |
| NYX Cosmetics | 2.73 | |
| Target | 2.71 | |
| ASOS | 2.69 | |
| Anastasia Beverly Hills | 2.67 | |
| AMC | 2.54 | |
| Walmart | 2.54 | |
| Urban Decay Cosmetics | 2.52 | |
| Airbnb | 2.49 | |
| shein | 2.49 | |
| Matrix | 2.42 | |
| Victoria's Secret | 2.41 | |
| SoundCloud | 2.37 | |
| League of Legends | 2.22 | |
| Chipotle Mexican Grill | 2.22 | |
| Nickelodeon | 2.19 | |
| Sprite | 2.18 | |
| Forever 21 | 2.13 | |
| Universal | 2.09 | |
| Too Faced Cosmetics | 2.07 | |
| Pixar | 2.04 | |
| Kodak | 2.03 | |
| SheInside | 2.02 | |
| Tarte Cosmetics | 2.02 | |
| FashionNova | 1.97 | |
| Sephora | 1.92 | |
| Converse | 1.92 | |
| Etsy | 1.91 |
Official Profiles
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LoginArtist: KiNG MALA
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:00 UTC | KiNG MALA, Dezi | Adelaide Hall | Toronto, Canada | |
| 2025-12-10 03:00 UTC | KiNG MALA, Dezi | La Sala Rossa | Montréal, Canada | |
| 2025-12-12 03:00 UTC | KiNG MALA, Dezi | Nikki Lopez | Philadelphia, United States | |
| 2025-12-13 04:00 UTC | KiNG MALA, Dezi | Warehouse XI | Somerville, United States | |
| 2025-12-14 01:00 UTC | KiNG MALA, Dezi | Mercury Lounge | New York, United States | |
| 2025-12-15 05:30 UTC | KiNG MALA, Dezi | Comet Ping Pong | Washington, United States |
