King Lil G

King Lil G — hip-hop & rap artist from US.

King Lil G, a prominent Mexican rapper, has garnered international recognition for his music and entrepreneurial skills, amassing nearly 1 billion streams and…

Influence: 59.62% Fanbase: 42.99% Trending: 67.94% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.60% • Very Strong

As of 2025-09-09

2,387,701

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:45 UTC

Genres

hip-hop & rapwest coast rapgangster raplatin hip hophip-hop/rapchicano rapcontemporary hip hophip hop

Biography

King Lil G, a prominent Mexican rapper, has garnered international recognition for his music and entrepreneurial skills, amassing nearly 1 billion streams and views while maintaining a low profile. Growing up in Inglewood, Los Angeles, he was drawn to music at a young age, influenced by iconic West Coast artists like Snoop Dogg and Tupac. With eleven albums released since 2012, he has achieved over 100 million Spotify streams and established successful business ventures including a cannabis brand, clothing line, and record label. His upcoming 2024 album, "18 Days and I’m Gone," promises to reveal his story in a new light.

Despite hailing from a culture known for consuming American hip-hop, King Lil G has become a leading figure in the global hip-hop scene through his relentless work ethic, innovative approach, and undeniable talent. His journey from immigrant beginnings to music and business success showcases a universal experience that resonates with fans worldwide. With sold-out shows and accolades from publications like HYPEBEAST, Vibe, and XXL, King Lil G continues to push boundaries and set new standards in the industry, all while staying true to his roots and authentic storytelling.

Top Brand Affinities

Report Date: 2025-09-09

King Lil G has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, MEXICO, INDIA. A heavily male (73%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 181,891 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, True Religion, New Era signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist King Lil G score 0.68% — Low bucket.

Brand: Live NationBrand: True ReligionBrand: New Era

Followers:2,387,701

Engagements:16,342

Rate:0.7%

Posts:2,835

Avg Likes:16,086

Avg Comments:588

Avg Views:181,891

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,387,701 · Engagements 16,342 · Rate 0.7% Posts 2,835 · Views 181,891 · Avg Likes 16,086 · Avg Comments 588 · Avg Views 181,891	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 35-44: 6% 13-17: 6%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (57%) MEXICO (12%) INDIA (3%) CANADA (2%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (57%), MEXICO (12%), INDIA (3%)
Platform Engagement	Instagram: 10,896 avg likes/post · Youtube: 181,891 avg views/post	Best reach: Youtube 181,891 avg views; best engagement: Instagram 10,896 avg likes

Top Brand Affinities

Live Nation

Score: 21.60

True Religion

Score: 15.06

New Era

Score: 14.32

Tagaz

Score: 13.32

Buick

Score: 12.58

Infiniti

Score: 11.01

Bud Light

Score: 10.27

GMC

Score: 9.54

Amazon Music

Score: 9.49

Andis

Score: 9.38

Champion

Score: 8.32

Barber Shop Connect

Score: 7.47

Brand	Category	Score
Live Nation		21.60
True Religion		15.06
New Era		14.32
Tagaz		13.32
Buick		12.58
Infiniti		11.01
Bud Light		10.27
GMC		9.54
Amazon Music		9.49
Andis		9.38
Champion		8.32
Barber Shop Connect		7.47
Suavecito		6.88
Acura		6.75
Los Angeles Lakers		6.48
Pontiac		6.33
Hennessy		5.93
BaByliss		5.56
ESPN		5.52
iHeartRadio Music Awards		5.33
Cadillac		4.60
Chevrolet		4.36
Gatorade		4.18
FashionNova		4.11
BH Cosmetics		4.07
SoundCloud		3.75
Dodge		3.71
Beats Electronics		3.57
Budweiser		3.56
Forever 21		3.35
Sprite		3.35
Mitsubishi		3.16
Paramount Pictures		3.05
Rolls-Royce		3.01
Lexus		3.00
Comedy Central		2.93
LEGOLAND		2.91
UFC		2.87
Coachella		2.87
Monster Beverage		2.79
Scion		2.78
Target		2.77
Walmart		2.71
NFL		2.66
MTV		2.55
Timberland		2.52
Jack Daniels		2.44
Nissan		2.38
Anastasia Beverly Hills		2.36
Sneakerhead		2.30