King Hannah

King Hannah — pop artist from GB.

Liverpool indie rock duo King Hannah, comprised of Hannah Merrick and Craig Whittle, kick off their US and EU tour in April 2025 in support of their latest…

Influence: 53.18% Fanbase: 24.52% Trending: 67.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 39.11% • Very Strong

As of 2025-09-08

29,299

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:55 UTC

Genres

popexperimental indiealternativealternativeindie rock

Biography

Liverpool indie rock duo King Hannah, comprised of Hannah Merrick and Craig Whittle, kick off their US and EU tour in April 2025 in support of their latest album "Big Swimmer" released on City Slang. Reflecting on their experiences touring with the likes of Kurt Vile and Thurston Moore, the duo's sophomore record encapsulates the inspiration drawn from their travels across Europe and North America, blending 70’s richness with 90’s noise under the production of Ali Chant.

With a newfound understanding of their sound and direction, King Hannah’s "Big Swimmer" captures the essence of their live shows and touring adventures, delivering a mix of prickly and heartening storytelling that leaves listeners captivated. The album showcases the duo’s growth and vision for the future, creating an immersive musical experience that resonates with its raw energy and emotional depth.

Top Brand Affinities

Report Date: 2025-09-08

King Hannah is a clear fit for 25-34 & 35-44 audiences with strength across ITALY, UNITED STATES, FRANCE. The audience is heavily male (77%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (3,442 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, MOOG, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist King Hannah score 2.44% — Strong bucket.

Brand: AmpegBrand: MOOGBrand: Mixcloud

Followers:29,299

Engagements:714

Rate:2.4%

Posts:726

Avg Likes:696

Avg Comments:17

Avg Views:5,154

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,299 · Engagements 714 · Rate 2.4% Posts 726 · Views 5,154 · Avg Likes 696 · Avg Comments 17 · Avg Views 5,154	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 24% 18-24: 19% 45-64: 19%	Largest: 25-34 (35%); next: 35-44 (24%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	ITALY (19%) UNITED STATES (14%) FRANCE (10%) UNITED KINGDOM (10%) GERMANY (8%)	Top regions: ITALY (19%), UNITED STATES (14%), FRANCE (10%)
Platform Engagement	Instagram: 566 avg likes/post · Tiktok: 3,442 avg views/post · Youtube: 1,712 avg views/post	Best reach: Tiktok 3,442 avg views; best engagement: Instagram 566 avg likes

Top Brand Affinities

Ampeg

Score: 39.11

MOOG

Score: 32.60

Mixcloud

Score: 24.28

Live Nation

Score: 23.85

Fred Perry

Score: 16.04

Akg

Score: 15.78

Amazon Music

Score: 12.04

Hasselblad

Score: 11.41

Pro Tools

Score: 11.07

Superga

Score: 9.72

Tate Modern

Score: 9.62

Vauxhall

Score: 9.54

Brand	Category	Score
Ampeg		39.11
MOOG		32.60
Mixcloud		24.28
Live Nation		23.85
Fred Perry		16.04
Akg		15.78
Amazon Music		12.04
Hasselblad		11.41
Pro Tools		11.07
Superga		9.72
Tate Modern		9.62
Vauxhall		9.54
Spotify Music		9.22
Arezzo		9.05
Ableton		8.98
Sennheiser		8.43
Kodak		7.78
Glossier		7.58
Campari		7.09
BBC		5.81
Showtime		5.21
Olympus		5.18
Vivienne Westwood		5.12
Fujifilm		4.95
Dr. Martens		4.95
Lollapalooza		4.91
Tesco		4.77
Kickstarter		4.76
SoundCloud		4.69
Leica		4.61
Polaroid		4.48
Guinness		4.19
Urban Outfitters		4.06
Columbia Pictures		4.03
Heinz		3.85
Warner Bros		3.78
NBC		3.71
Aperol		3.70
Pantone Inc		3.70
Hurley		3.67
ASOS		3.56
Paramount Pictures		3.45
Beats Electronics		3.28
Topshop		3.13
Montblanc		3.07
Lush		2.96
Coachella		2.77
Vogue		2.52
Garnier		2.51
Carhartt		2.44