King Diamond
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
332,630
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 14:44:35 UTC
Genres
Biography
Born Kim Bendix Petersen in 1956, Diamond was inspired by acts like Alice Cooper and Kiss, leading to his early involvement in bands like the Brats before forming Mercyful Fate. Despite controversies and lineup changes, Diamond's solo career mirrored his former band's style and success, with standout releases including Fatal Portrait (1986) and Them (1988). His enduring impact was highlighted by his return to Mercyful Fate in the '90s and subsequent solo albums that showcased his signature storytelling and vocal prowess, culminating in ongoing accolades and recognition in the metal community.
King Diamond builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, BRAZIL, ARGENTINA. With a heavily male (87%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (34,119 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, Live Nation, Sennheiser point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 332,630 · Engagements 6,967 · Rate 2.1% Posts 618 · Views 34,119 · Avg Likes 6,841 · Avg Comments 209 · Avg Views 34,119 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 35-44: 25% 18-24: 21% 45-64: 11% |
Largest: 25-34 (41%); next: 35-44 (25%) |
| Gender Split |
Female: 13% Male: 87% Non-binary/Other: 0% |
Skews male (87%) |
| Top Countries |
UNITED STATES (31%) BRAZIL (14%) ARGENTINA (3%) MEXICO (3%) CHILE (3%) |
Top regions: UNITED STATES (31%), BRAZIL (14%), ARGENTINA (3%) |
| Platform Engagement | Instagram: 5,629 avg likes/post · Youtube: 34,119 avg views/post | Best reach: Youtube 34,119 avg views; best engagement: Instagram 5,629 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Sennheiser
Capcom
Mortal Kombat
Hasbro
Resident Evil
Pro Tools
The Last of Us
Pilsner Urquell
Movistar
The Witcher
| Brand | Category | Score |
|---|---|---|
| Ampeg | 37.66 | |
| Live Nation | 22.18 | |
| Sennheiser | 10.71 | |
| Capcom | 9.34 | |
| Mortal Kombat | 8.33 | |
| Hasbro | 8.16 | |
| Resident Evil | 7.93 | |
| Pro Tools | 7.86 | |
| The Last of Us | 7.74 | |
| Pilsner Urquell | 7.43 | |
| Movistar | 7.04 | |
| The Witcher | 6.20 | |
| Sega | 6.04 | |
| Jagermeister | 5.99 | |
| Jack Daniels | 5.80 | |
| Diablo | 5.73 | |
| God of War | 5.61 | |
| Columbia Pictures | 5.60 | |
| Hot Topic | 5.39 | |
| Fallout | 5.35 | |
| Spotify Music | 5.16 | |
| Warner Bros | 5.00 | |
| Power Rangers | 4.68 | |
| Final Fantasy | 4.46 | |
| Bandai Namco | 4.44 | |
| Kickstarter | 4.11 | |
| Bethesda Softworks | 3.87 | |
| Star Wars | 3.86 | |
| WWE | 3.76 | |
| Budweiser | 3.57 | |
| Taco Bell | 3.51 | |
| Nintendo | 3.50 | |
| NHL | 3.44 | |
| Heineken | 3.29 | |
| Comedy Central | 3.26 | |
| Gundam | 3.23 | |
| Hot Wheels | 3.22 | |
| AMC | 3.21 | |
| Harley-Davidson | 3.19 | |
| Monster Beverage | 3.12 | |
| Guinness | 2.99 | |
| Chrysler | 2.90 | |
| MTV | 2.85 | |
| Dr. Martens | 2.76 | |
| Activision Blizzard | 2.76 | |
| DC Entertainment | 2.43 | |
| Transformers | 2.42 | |
| PlayStation | 2.35 | |
| Paramount Pictures | 2.33 | |
| Nickelodeon | 2.32 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-11)
Total: 338,994
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















