King Creosote

King Creosote — pop artist from US.

King Creosote, the moniker of Scottish musician Kenny Anderson, has delved into folk, indie rock, ambient, and experimental pop since the late '90s.…

Influence: 53.36% Fanbase: 29.04% Trending: 65.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ardbeg • 35.49% • Very Strong

As of 2025-09-08

10,725

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:21 UTC

Genres

popchamber popchamber psychrockscottish rockalternativealternativefolk & traditionalscottish singer-songwriter

Biography

King Creosote, the moniker of Scottish musician Kenny Anderson, has delved into folk, indie rock, ambient, and experimental pop since the late '90s. Originating from Fife, he spearheaded the local scene with Fence Records artists like James Yorkston and KT Tunstall before gaining wider recognition through albums like KC Rules OK and the Mercury Prize-nominated Diamond Mine collaboration with Jon Hopkins. Anderson's musical journey, rooted in traditional Scottish country dance music, evolved through various projects including the Skuobhie Dubh Orchestra and solo work under King Creosote, with releases on Fence and Domino Records.

Notably, Anderson's career milestones include the acclaimed Diamond Mine in 2011 and the poignant From Scotland with Love soundtrack in 2014. Following these releases, he explored indie rock with Astronaut Meets Appleman in 2016 before a hiatus led to his eclectic 2023 return, I DES, showcasing his multi-faceted artistry across different eras. Throughout his career, Anderson's dedication to DIY ethos and musical experimentation has solidified his position as a versatile and influential figure in the Scottish music landscape.

Top Brand Affinities

Report Date: 2025-09-08

King Creosote engages 25-34 & 35-44 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The fan base skews heavily male (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (7,248 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ardbeg, Mixcloud, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist King Creosote score 2.75% — Strong bucket.

Brand: ArdbegBrand: MixcloudBrand: MOOG

Followers:10,725

Engagements:295

Rate:2.8%

Posts:97

Avg Likes:286

Avg Comments:17

Avg Views:7,248

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,725 · Engagements 295 · Rate 2.8% Posts 97 · Views 7,248 · Avg Likes 286 · Avg Comments 17 · Avg Views 7,248	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 24% 45-64: 24% 18-24: 18%	Largest: 25-34 (33%); next: 35-44 (24%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED KINGDOM (44%) UNITED STATES (16%) AUSTRALIA (5%) FRANCE (5%) MEXICO (5%)	Top regions: UNITED KINGDOM (44%), UNITED STATES (16%), AUSTRALIA (5%)
Platform Engagement	Instagram: 177 avg likes/post · Youtube: 7,248 avg views/post	Best reach: Youtube 7,248 avg views; best engagement: Instagram 177 avg likes

Top Brand Affinities

Ardbeg

Score: 35.49

Mixcloud

Score: 29.28

MOOG

Score: 27.67

Waitrose

Score: 26.91

Tate Modern

Score: 21.87

Morrisons

Score: 21.14

Acer

Score: 15.31

ASDA

Score: 14.86

Marks & Spencer

Score: 14.69

All Saints

Score: 12.55

Barbour

Score: 11.73

Vauxhall

Score: 11.21

Brand	Category	Score
Ardbeg		35.49
Mixcloud		29.28
MOOG		27.67
Waitrose		26.91
Tate Modern		21.87
Morrisons		21.14
Acer		15.31
ASDA		14.86
Marks & Spencer		14.69
All Saints		12.55
Barbour		11.73
Vauxhall		11.21
Tesco		10.41
BBC		9.29
Carlsberg		8.30
Vivienne Westwood		7.24
Guinness		6.78
Spotify Music		6.68
Kickstarter		6.57
Ableton		6.01
Pilsner Urquell		5.94
Campari		5.47
Kodak		5.33
Hurley		5.19
Showtime		5.02
Fujifilm		4.61
Leica		4.61
Olympus		4.53
Warner Bros		4.08
Preloved		4.06
Dr. Martens		3.84
Emporium		3.71
Polaroid		3.70
Airbnb		3.43
Carhartt		3.42
SoundCloud		3.19
Baileys		2.83
Lego		2.80
Paramount Pictures		2.78
Lush		2.69
Pixar		2.58
The North Face		2.42
The Olympic Games		2.41
Montblanc		2.37
Snoopy And The Peanuts Gang		2.30
Aperol		2.25
LEGOLAND		2.23
A Game of Tones		2.14
HBO		2.08
Sunnies Studios		1.94