King Bach
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
58,792,224
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 04:20:23 UTC
Genres
Biography
In addition to his entertainment career, Bachelor founded The RuJohn Foundation in 2003, a non-profit organization dedicated to providing educational resources to schools in Jamaica and the United States. He has received recognition as a top influencer by Forbes and Time Magazine, as well as winning awards such as the 2015 Streamy Award for Viner of the Year and the 2016 Shorty Award for Viner of the Year.
King Bach resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDIA, CANADA. The demographic is heavily male (73%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 201,500 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Palm Angels, ESPN, Pro Tools maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 58,792,224 · Engagements 421,512 · Rate 0.7% Posts 8,104 · Views 245,765 · Avg Likes 419,909 · Avg Comments 529 · Avg Views 245,765 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 30% 13-17: 8% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (30%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (46%) INDIA (7%) CANADA (4%) UNITED KINGDOM (4%) CHINA (4%) |
Top regions: UNITED STATES (46%), INDIA (7%), CANADA (4%) |
| Platform Engagement | Instagram: 402,210 avg likes/post · Tiktok: 201,500 avg views/post · Youtube: 44,265 avg views/post | Best reach: Tiktok 201,500 avg views; best engagement: Instagram 402,210 avg likes |
Top Brand Affinities
Palm Angels
ESPN
Pro Tools
Maybach
Hennessy
Timberland
Barber Shop Connect
Uber
Paramount Pictures
Calvin Klein
Los Angeles Lakers
Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 13.82 | |
| ESPN | 7.70 | |
| Pro Tools | 7.26 | |
| Maybach | 6.72 | |
| Hennessy | 5.49 | |
| Timberland | 3.91 | |
| Barber Shop Connect | 3.09 | |
| Uber | 3.07 | |
| Paramount Pictures | 2.97 | |
| Calvin Klein | 2.95 | |
| Los Angeles Lakers | 2.77 | |
| Urban Outfitters | 2.76 | |
| FOREX | 2.75 | |
| Carhartt | 2.74 | |
| SoundCloud | 2.66 | |
| MTV | 2.62 | |
| Polo Ralph Lauren | 2.51 | |
| Monster Beverage | 2.43 | |
| Call of Duty | 2.33 | |
| Christian Louboutin | 2.29 | |
| NBA | 2.28 | |
| Beats Electronics | 2.25 | |
| Gymshark | 2.23 | |
| ASOS | 2.22 | |
| Sneakerhead | 2.22 | |
| Forever 21 | 2.12 | |
| Nickelodeon | 2.06 | |
| Fenty beauty | 1.99 | |
| Under Armour | 1.98 | |
| Rolls-Royce | 1.98 | |
| Fendi | 1.95 | |
| Jack Daniels | 1.91 | |
| Sprite | 1.91 | |
| Pic Collage | 1.87 | |
| Tommy Hilfiger | 1.83 | |
| Jaguar | 1.80 | |
| The North Face | 1.78 | |
| Ubisoft | 1.77 | |
| Xbox | 1.75 | |
| Armani | 1.70 | |
| NFL | 1.67 | |
| Target | 1.66 | |
| PlayStation | 1.66 | |
| FashionNova | 1.65 | |
| Grand Theft Auto | 1.61 | |
| Burberry | 1.59 | |
| Pokemon Go | 1.57 | |
| Balenciaga | 1.56 | |
| Oakley | 1.56 | |
| Bellagio | 1.56 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















