King

King — pop artist from IN.

King, a 27-year-old Indian artist hailing from New Delhi, gained recognition as a finalist on MTV's reality show Hustle. His debut album, THE CARNIVAL,…

Influence: 69.71% Fanbase: 72.83% Trending: 68.15% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 7.06% • Very Strong

As of 2025-10-02

9,891,918

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-07 01:19:46 UTC

Genres

popdesi poppophip-hop & rapdesi hip hophindi hip hophip-hop/rapcontemporary hip hop

Biography

King, a 27-year-old Indian artist hailing from New Delhi, gained recognition as a finalist on MTV's reality show Hustle. His debut album, THE CARNIVAL, released in 2020, garnered over 150 million audio streams and 250 million YouTube views. King's latest album, Champagne Talk, showcases a blend of hip-hop, Bollywood melodies, and pop, appealing to his dedicated fanbase.

Breaking norms in the Indian music industry, King's rapid rise to success challenges the dominance of established Bollywood artists on the charts. Within just three years, he has achieved significant popularity without the traditional Bollywood machinery, highlighting a shift in audience preferences towards diverse music. King's upcoming international tour across the US, Canada, and UK further solidifies his status as a unique and globally recognized pop artist.

Top Brand Affinities

Report Date: 2025-10-02

King reaches 18-24 & 25-34 audiences concentrated in INDIA, SOUTH AFRICA, PAKISTAN. The demographic tilt is heavily male (83%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 105,600 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Maruti, MTV, Mahindra suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist King score 0.77% — Low bucket.

Brand: MarutiBrand: MTVBrand: Mahindra

Followers:9,891,918

Engagements:76,297

Rate:0.8%

Posts:1,054

Avg Likes:76,071

Avg Comments:424

Avg Views:166,216

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,891,918 · Engagements 76,297 · Rate 0.8% Posts 1,054 · Views 166,216 · Avg Likes 76,071 · Avg Comments 424 · Avg Views 166,216	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 27% 13-17: 8% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (27%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	INDIA (85%) SOUTH AFRICA (19%) PAKISTAN (5%) NIGERIA (4%) BANGLADESH (3%)	Top regions: INDIA (85%), SOUTH AFRICA (19%), PAKISTAN (5%)
Platform Engagement	Instagram: 69,085 avg likes/post · Tiktok: 105,600 avg views/post · Youtube: 60,616 avg views/post	Best reach: Tiktok 105,600 avg views; best engagement: Instagram 69,085 avg likes

Top Brand Affinities

Maruti

Score: 7.06

MTV

Score: 6.39

Mahindra

Score: 5.95

PlayerUnknown's Battlegrounds

Score: 5.84

Snapseed

Score: 5.48

Superdry

Score: 5.32

KTM

Score: 4.58

G-shock

Score: 4.39

Bajaj

Score: 4.31

Selfiegram

Score: 4.31

Beats Electronics

Score: 4.03

Levi's

Score: 3.52

Brand	Category	Score
Maruti		7.06
MTV		6.39
Mahindra		5.95
PlayerUnknown's Battlegrounds		5.84
Snapseed		5.48
Superdry		5.32
KTM		4.58
G-shock		4.39
Bajaj		4.31
Selfiegram		4.31
Beats Electronics		4.03
Levi's		3.52
musical.ly		2.87
Travelgram		2.69
Gymshark		2.53
FashionNova		2.51
A Game of Tones		2.48
Fila		2.43
Canon		2.34
Nikon		2.30
Geocaching		2.29
Puma		1.93
Adobe		1.90
Ray-Ban		1.82
H&M		1.76
Zara		1.73
Supreme		1.65
National Geographic		1.57
Sneakerhead		1.56
Xiaomi		1.55
Land Rover		1.52
Grand Theft Auto		1.45
SoundCloud		1.41
Yamaha		1.34
shein		1.34
Hyundai		1.27
Harley-Davidson		1.23
Red Bull		1.23
Nike		1.21
Sony		1.15
Marvel Entertainment		1.15
Calvin Klein		1.14
Spotify Music		1.12
WWE		1.11
Tommy Hilfiger		1.10
SheInside		1.10
Suzuki		1.06
Gucci		1.06
Apple		1.03
Marvel		0.94