King Brand Affinity ranks highest MTV at 7.94% . Very Strong. Score DMDB 69.71% | Fanbase 72.83%

King — pop artist from IN.

King, a 27-year-old Indian artist hailing from New Delhi, gained recognition as a finalist on MTV's reality show Hustle. His debut album, THE CARNIVAL,…

King

Superstar

Country: IN | Gender: male | Artist ID: 11e83fea-91a1-0158-92b6-aa1c026db3d8

Find Artist

Genres

popdesi poppophip-hop & rapdesi hip hophindi hip hophip-hop/rapcontemporary hip hop

Influential: 69.71% Fanbase: 72.83% Trending: 68.15%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MTV • 7.94% • Very Strong

As of 2025-09-09

9,900,429

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.71% | Fanbase 72.83% | Trending 68.15% | CAREER STAGE: SUPERSTAR

Biography

King, a 27-year-old Indian artist hailing from New Delhi, gained recognition as a finalist on MTV's reality show Hustle. His debut album, THE CARNIVAL, released in 2020, garnered over 150 million audio streams and 250 million YouTube views. King's latest album, Champagne Talk, showcases a blend of hip-hop, Bollywood melodies, and pop, appealing to his dedicated fanbase.

Breaking norms in the Indian music industry, King's rapid rise to success challenges the dominance of established Bollywood artists on the charts. Within just three years, he has achieved significant popularity without the traditional Bollywood machinery, highlighting a shift in audience preferences towards diverse music. King's upcoming international tour across the US, Canada, and UK further solidifies his status as a unique and globally recognized pop artist.

Report Date: 2025-09-09

King reaches 18-24 & 25-34 audiences concentrated in INDIA, SOUTH AFRICA, PAKISTAN. The demographic tilt is heavily male (84%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 105,150 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to MTV, PlayerUnknown's Battlegrounds, Mahindra suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist King score 0.74% — Low bucket.

Brand: MTVBrand: PlayerUnknown's BattlegroundsBrand: Mahindra

Followers:9,900,429

Engagements:73,260

Rate:0.7%

Posts:1,051

Avg Likes:73,041

Avg Comments:451

Avg Views:157,702

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,900,429 · Engagements 73,260 · Rate 0.7% Posts 1,051 · Views 157,702 · Avg Likes 73,041 · Avg Comments 451 · Avg Views 157,702	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 26% 13-17: 8% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (26%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	INDIA (87%) SOUTH AFRICA (18%) PAKISTAN (5%) NIGERIA (3%) MYANMAR (BURMA) (3%)	Top regions: INDIA (87%), SOUTH AFRICA (18%), PAKISTAN (5%)
Platform Engagement	Instagram: 66,327 avg likes/post · Tiktok: 105,150 avg views/post · Youtube: 52,552 avg views/post	Best reach: Tiktok 105,150 avg views; best engagement: Instagram 66,327 avg likes

Top Brand Affinities

MTV

Score: 7.94

PlayerUnknown's Battlegrounds

Score: 7.31

Mahindra

Score: 6.84

G-shock

Score: 5.13

Snapseed

Score: 5.02

KTM

Score: 4.48

Bajaj

Score: 4.33

Selfiegram

Score: 4.25

Beats Electronics

Score: 4.16

musical.ly

Score: 2.99

Travelgram

Score: 2.83

Puma

Score: 2.82

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Top Brand Affinities

Brand	Category	Score
MTV		7.94
PlayerUnknown's Battlegrounds		7.31
Mahindra		6.84
G-shock		5.13
Snapseed		5.02
KTM		4.48
Bajaj		4.33
Selfiegram		4.25
Beats Electronics		4.16
musical.ly		2.99
Travelgram		2.83
Puma		2.82
Levi's		2.75
Nikon		2.73
FashionNova		2.55
A Game of Tones		2.49
Gymshark		2.46
Canon		2.25
Grand Theft Auto		2.11
Geocaching		2.02
Xiaomi		1.99
Zara		1.97
Ray-Ban		1.95
Adobe		1.93
H&M		1.74
Sneakerhead		1.70
Tommy Hilfiger		1.66
SoundCloud		1.64
Land Rover		1.51
Sony		1.50
shein		1.46
Suzuki		1.45
SheInside		1.44
Hyundai		1.39
Yamaha		1.34
Harley-Davidson		1.32
Supreme		1.31
National Geographic		1.30
Spotify Music		1.25
Gucci		1.20
Apple		1.13
Nike		1.13
Calvin Klein		1.11
Rolex		1.10
Pepsi		1.02
WWE		0.99
Marvel Entertainment		0.89
Adidas		0.87
HBO		0.86
Vogue		0.85