KIMSEJEONG

KIMSEJEONG — pop artist from KR.

Kim Sejeong's first album, "[Door]," explores the concept of a door that leads to anywhere and also hides all. Through her self-written songs, Sejeong delves…

Influence: 55.06% Fanbase: 35.49% Trending: 64.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Yakult • 8.89% • Very Strong

As of 2025-09-08

2,485,465

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:48:22 UTC

Genres

popk-popkorean pop

Biography

Kim Sejeong's first album, "[Door]," explores the concept of a door that leads to anywhere and also hides all. Through her self-written songs, Sejeong delves into her untold stories and expresses emotions that only she can convey. Departing momentarily from her usual warm image, Sejeong offers a dramatic twist as she opens the hidden door to reveal her innermost thoughts and feelings.

Top Brand Affinities

Report Date: 2025-09-08

KIMSEJEONG builds repeat engagement among 18-24 & 25-34 audiences throughout INDONESIA, PHILIPPINES, SOUTH KOREA. With a heavily female (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (196,800 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Yakult, Jollibee, Gundam point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KIMSEJEONG score 1.22% — Moderate bucket.

Brand: YakultBrand: JollibeeBrand: Gundam

Followers:2,485,465

Engagements:30,335

Rate:1.2%

Posts:611

Avg Likes:29,290

Avg Comments:409

Avg Views:216,968

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,485,465 · Engagements 30,335 · Rate 1.2% Posts 611 · Views 216,968 · Avg Likes 29,290 · Avg Comments 409 · Avg Views 216,968	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 11% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	INDONESIA (22%) PHILIPPINES (17%) SOUTH KOREA (11%) MEXICO (9%) THAILAND (7%)	Top regions: INDONESIA (22%), PHILIPPINES (17%), SOUTH KOREA (11%)
Platform Engagement	Instagram: 13,843 avg likes/post · Tiktok: 196,800 avg views/post · Youtube: 20,168 avg views/post	Best reach: Tiktok 196,800 avg views; best engagement: Instagram 13,843 avg likes

Top Brand Affinities

Yakult

Score: 8.89

Jollibee

Score: 7.93

Gundam

Score: 4.52

Nescafé

Score: 4.16

Pizza Hut

Score: 3.95

Summit Entertainment

Score: 3.23

Tiffany

Score: 2.41

Faber-Castell

Score: 2.38

UNIQLO

Score: 2.16

Snoopy And The Peanuts Gang

Score: 1.89

LEGOLAND

Score: 1.83

Transformers

Score: 1.82

Brand	Category	Score
Yakult		8.89
Jollibee		7.93
Gundam		4.52
Nescafé		4.16
Pizza Hut		3.95
Summit Entertainment		3.23
Tiffany		2.41
Faber-Castell		2.38
UNIQLO		2.16
Snoopy And The Peanuts Gang		1.89
LEGOLAND		1.83
Transformers		1.82
KFC		1.74
Fujifilm		1.56
Starbucks		1.53
Polaroid		1.49
OREO		1.30
Tiffany & Co		1.30
Pokemon Go		1.28
Marvel		1.24
Pokemon		1.23
Netflix		1.22
Bellagio		1.20
Samsung Group		1.15
Marvel Entertainment		1.12
Cartier		1.09
Costco		1.06
Sony		1.01
Universal		1.01
Pepsi		0.97
McDonald's		0.94
Star Wars		0.91
Activision Blizzard		0.89
Honda		0.89
Chanel		0.86
musical.ly		0.86
Converse		0.86
Walt Disney		0.82
Nintendo		0.80
Pandora		0.77
Lego		0.76
Christian Dior		0.75
Louis Vuitton		0.73
Prada		0.72
DC Entertainment		0.71
Spotify Music		0.70
HBO		0.70
Adobe		0.69
NBA		0.66
Nutella		0.64