Kimberley Chen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
976,874
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:48:25 UTC
Genres
Biography
Kimberley Chen cuts through with 18-24 & 25-34 audiences and consistency across TAIWAN, CHINA, MALAYSIA. A male-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 3,266 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with GENTLE MONSTER, 7-Eleven, Paul Smith, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 976,874 · Engagements 6,015 · Rate 0.6% Posts 1,515 · Views 3,266 · Avg Likes 6,011 · Avg Comments 27 · Avg Views 3,266 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 26% 13-17: 8% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (26%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
TAIWAN (49%) CHINA (12%) MALAYSIA (12%) HONG KONG SAR CHINA (10%) UNITED STATES (6%) |
Top regions: TAIWAN (49%), CHINA (12%), MALAYSIA (12%) |
| Platform Engagement | Instagram: 5,894 avg likes/post · Youtube: 3,266 avg views/post | Best reach: Youtube 3,266 avg views; best engagement: Instagram 5,894 avg likes |
Top Brand Affinities
GENTLE MONSTER
7-Eleven
Paul Smith
New Era
Innisfree
Laneíge
Loewe
Coach
Costco
G-shock
Daniel Wellington
Snoopy And The Peanuts Gang
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 10.07 | |
| 7-Eleven | 9.84 | |
| Paul Smith | 8.09 | |
| New Era | 7.71 | |
| Innisfree | 7.05 | |
| Laneíge | 5.50 | |
| Loewe | 5.38 | |
| Coach | 5.31 | |
| Costco | 5.20 | |
| G-shock | 4.80 | |
| Daniel Wellington | 4.73 | |
| Snoopy And The Peanuts Gang | 4.41 | |
| Petronas | 4.27 | |
| UNIQLO | 3.92 | |
| Summit Entertainment | 3.85 | |
| Dyson | 3.81 | |
| Stüssy | 3.65 | |
| Miu Miu | 3.61 | |
| Carhartt | 3.55 | |
| Gundam | 3.23 | |
| Starbucks | 2.80 | |
| The North Face | 2.72 | |
| Tiffany | 2.57 | |
| Fujifilm | 2.55 | |
| KFC | 2.55 | |
| Fila | 2.55 | |
| Huawei | 2.52 | |
| Tiffany & Co | 2.44 | |
| Timberland | 2.33 | |
| Valentino | 2.31 | |
| Puma | 2.29 | |
| LEGOLAND | 2.28 | |
| IKEA | 2.25 | |
| New Balance | 2.23 | |
| Hermès | 2.23 | |
| Christian Dior | 2.13 | |
| Pokemon Go | 2.12 | |
| Kodak | 2.11 | |
| Fendi | 2.10 | |
| GAP | 2.08 | |
| Burberry | 1.87 | |
| Yves Saint Laurent | 1.82 | |
| KitKat | 1.80 | |
| Balenciaga | 1.73 | |
| Chanel | 1.72 | |
| Supreme | 1.66 | |
| Pandora | 1.66 | |
| Walt Disney | 1.65 | |
| NBA | 1.57 | |
| Under Armour | 1.54 |
Official Profiles
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LoginArtist: Kimberley Chen
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
