Kim Wilde
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
320,613
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 10:04:22 UTC
Genres
Biography
In the 2000s, Wilde participated in '80s revival tours and collaborated with artists like Nena. Her albums, including Never Say Never and Here Come the Aliens, saw success in central Europe. Despite varying returns in subsequent releases, Wilde marked her 40th year in music with the career retrospective Pop Don't Stop: Greatest Hits in 2021, and continued to release new music like the single "Trail of Destruction" in 2024.
Kim Wilde engages 25-34 & 35-44 audiences with repeatable results in UNITED KINGDOM, RUSSIA, UNITED STATES. The fan base skews heavily male (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,294 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Warner Music, ITV, Mixcloud, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 320,613 · Engagements 802 · Rate 0.3% Posts 745 · Views 1,294 · Avg Likes 789 · Avg Comments 52 · Avg Views 1,294 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 29% 35-44: 29% 45-64: 23% 18-24: 17% |
Largest: 25-34 (29%); next: 35-44 (29%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED KINGDOM (9%) RUSSIA (9%) UNITED STATES (9%) FRANCE (8%) GERMANY (5%) |
Top regions: UNITED KINGDOM (9%), RUSSIA (9%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 661 avg likes/post · Youtube: 1,294 avg views/post | Best reach: Youtube 1,294 avg views; best engagement: Instagram 661 avg likes |
Top Brand Affinities
Warner Music
ITV
Mixcloud
All Saints
Grindr
Waitrose
Accor Hotels
Easyjet
Jean Paul Gaultier
Amazon Music
Marks & Spencer
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Warner Music | 26.90 | |
| ITV | 24.31 | |
| Mixcloud | 17.43 | |
| All Saints | 17.25 | |
| Grindr | 16.93 | |
| Waitrose | 13.86 | |
| Accor Hotels | 12.68 | |
| Easyjet | 11.86 | |
| Jean Paul Gaultier | 11.32 | |
| Amazon Music | 10.53 | |
| Marks & Spencer | 9.79 | |
| Tate Modern | 9.74 | |
| Vauxhall | 9.17 | |
| Sainsbury's | 8.73 | |
| KARL LAGERFELD | 8.47 | |
| DeLorean Motor Company | 8.12 | |
| Barbie | 7.72 | |
| MTV | 7.08 | |
| ALDI | 7.02 | |
| Lidl | 6.69 | |
| Efteling | 6.68 | |
| BBC | 6.31 | |
| Columbia Pictures | 6.26 | |
| MATTEL | 5.86 | |
| Selfridges | 5.79 | |
| Vivienne Westwood | 5.37 | |
| NBC | 5.33 | |
| Cadbury | 4.89 | |
| Tesco | 4.81 | |
| Lufthansa | 4.77 | |
| ASOS | 4.68 | |
| Sega | 4.56 | |
| Ableton | 4.36 | |
| Hilton | 4.15 | |
| Warner Bros | 4.03 | |
| Urban Outfitters | 3.98 | |
| Citroen | 3.95 | |
| Martini | 3.89 | |
| Guinness | 3.88 | |
| Campari | 3.76 | |
| CNN | 3.74 | |
| Vogue | 3.73 | |
| Aston Martin | 3.66 | |
| Aperol | 3.64 | |
| Garnier | 3.60 | |
| Nespresso | 3.56 | |
| Paramount Pictures | 3.56 | |
| Summit Entertainment | 3.23 | |
| Tiffany | 3.12 | |
| Harrods | 3.08 |
Official Profiles
Login to view Contact
LoginArtist: Kim Wilde
The map shows every radio station that aired Kim Wilde today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-21)
Total: 4,101,233
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,814,771 | 68.63% |
| [+] |
Last.fm |
1,054,694 | 25.72% |
| [+] |
Pandora |
231,768 | 5.65% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-12 07:00 UTC | Kim Wilde | Vejle Musikteater | Vejle Municipality, Denmark | |
| 2026-03-13 07:00 UTC | Kim Wilde | Fuglsøcentret | Knebel, Denmark | |
| 2026-03-15 00:00 UTC | Kim Wilde, Nik Kershaw, Maria Bramsen, Back to Back, We Love the 80's | Forum Copenhagen | Copenhagen, Denmark | |
| 2026-04-17 03:30 UTC | Kim Wilde | LE CEPAC SILO | Marseille, France | |
| 2026-04-18 02:30 UTC | Kim Wilde | Le Bikini | Ramonville-Saint-Agne, France |
