Kim Petras Brand Affinity ranks highest Sugarpill Cosmetics at 30.67% . Very Strong. Score DMDB 66.37% | Fanbase 53.22%

Kim Petras — pop artist from DE.

Woo-Ah! is a South Korean singer-songwriter who made her debut in 2019 with the release of her first single. Known for her versatile vocal range and dynamic…

Kim Petras

Recognizable

Country: DE | Gender: female | Artist ID: 11e81bc8-b6fd-32c8-bb52-a0369fe50396

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Genres

popdance poppoppost-teen popindie poptimismart poptranspopmainstream popalternativealt zescape roomelectronicelectropop

Influential: 66.37% Fanbase: 53.22% Trending: 72.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sugarpill Cosmetics • 30.67% • Very Strong

As of 2025-09-09

2,618,305

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.37% | Fanbase 53.22% | Trending 72.94% | CAREER STAGE: MAINSTREAM

Biography

Woo-Ah! is a South Korean singer-songwriter who made her debut in 2019 with the release of her first single. Known for her versatile vocal range and dynamic performances, Woo-Ah! has quickly gained recognition in the K-pop industry. She continues to captivate audiences with her unique sound and style.

Report Date: 2025-09-09

Kim Petras reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is male-leaning (54%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (100,250 avg views per post); Instagram layers on depth and replies. The audience sits near Sugarpill Cosmetics, Jeremy Scott, Grindr, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kim Petras score 0.65% — Low bucket.

Brand: Sugarpill CosmeticsBrand: Jeremy ScottBrand: Grindr

Followers:2,618,305

Engagements:16,896

Rate:0.6%

Posts:303

Avg Likes:15,960

Avg Comments:771

Avg Views:144,532

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,618,305 · Engagements 16,896 · Rate 0.6% Posts 303 · Views 144,532 · Avg Likes 15,960 · Avg Comments 771 · Avg Views 144,532	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 6% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (33%) BRAZIL (13%) UNITED KINGDOM (6%) GERMANY (4%) MEXICO (4%)	Top regions: UNITED STATES (33%), BRAZIL (13%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 7,390 avg likes/post · Tiktok: 100,250 avg views/post · Youtube: 44,282 avg views/post	Best reach: Tiktok 100,250 avg views; best engagement: Instagram 7,390 avg likes

Top Brand Affinities

Sugarpill Cosmetics

Score: 30.67

Jeremy Scott

Score: 29.21

Grindr

Score: 28.90

Acne Studios

Score: 22.35

Alexander Wang

Score: 12.99

Monster High

Score: 12.90

Jean Paul Gaultier

Score: 11.97

All Saints

Score: 11.96

Glossier

Score: 11.12

Miu Miu

Score: 8.89

Loewe

Score: 8.32

Hot Topic

Score: 8.31

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Top Brand Affinities

Brand	Category	Score
Sugarpill Cosmetics		30.67
Jeremy Scott		29.21
Grindr		28.90
Acne Studios		22.35
Alexander Wang		12.99
Monster High		12.90
Jean Paul Gaultier		11.97
All Saints		11.96
Glossier		11.12
Miu Miu		8.89
Loewe		8.32
Hot Topic		8.31
Lollapalooza		8.23
Coachella		7.85
Urban Outfitters		7.74
Barbie		7.22
Fenty beauty		7.20
Lime Crime		7.11
Maison Margiela		6.85
Dsquared		6.66
JACQUEMUS		6.52
KARL LAGERFELD		6.43
BH Cosmetics		6.34
ASOS		6.33
Alexander McQueen		6.07
Marc Jacobs		5.97
ULTA Beauty		5.89
Vivienne Westwood		5.57
Champion		5.41
MATTEL		5.34
Dr. Martens		5.26
The Sims		5.26
Pull&Bear		5.12
Resident Evil		5.09
Anastasia Beverly Hills		4.92
Benefit Cosmetics		4.89
NARS Cosmetics		4.79
Moschino		4.67
Steve Madden		4.60
NYX Cosmetics		4.57
Coach		4.36
Too Faced Cosmetics		4.29
Smashbox		4.28
MTV		4.19
Showtime		4.10
Urban Decay Cosmetics		4.09
Sephora		4.04
Kylie Cosmetics		3.95
Vogue		3.93
NORDSTROM		3.91