Kim Petras
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,618,305
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:00:26 UTC
Genres
Biography
Kim Petras reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is male-leaning (54%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (100,250 avg views per post); Instagram layers on depth and replies. The audience sits near Sugarpill Cosmetics, Jeremy Scott, Grindr, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,618,305 · Engagements 16,896 · Rate 0.6% Posts 303 · Views 144,532 · Avg Likes 15,960 · Avg Comments 771 · Avg Views 144,532 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 30% 13-17: 6% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (30%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (33%) BRAZIL (13%) UNITED KINGDOM (6%) GERMANY (4%) MEXICO (4%) |
Top regions: UNITED STATES (33%), BRAZIL (13%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 7,390 avg likes/post · Tiktok: 100,250 avg views/post · Youtube: 44,282 avg views/post | Best reach: Tiktok 100,250 avg views; best engagement: Instagram 7,390 avg likes |
Top Brand Affinities
Sugarpill Cosmetics
Jeremy Scott
Grindr
Acne Studios
Alexander Wang
Monster High
Jean Paul Gaultier
All Saints
Glossier
Miu Miu
Loewe
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Sugarpill Cosmetics | 30.67 | |
| Jeremy Scott | 29.21 | |
| Grindr | 28.90 | |
| Acne Studios | 22.35 | |
| Alexander Wang | 12.99 | |
| Monster High | 12.90 | |
| Jean Paul Gaultier | 11.97 | |
| All Saints | 11.96 | |
| Glossier | 11.12 | |
| Miu Miu | 8.89 | |
| Loewe | 8.32 | |
| Hot Topic | 8.31 | |
| Lollapalooza | 8.23 | |
| Coachella | 7.85 | |
| Urban Outfitters | 7.74 | |
| Barbie | 7.22 | |
| Fenty beauty | 7.20 | |
| Lime Crime | 7.11 | |
| Maison Margiela | 6.85 | |
| Dsquared | 6.66 | |
| JACQUEMUS | 6.52 | |
| KARL LAGERFELD | 6.43 | |
| BH Cosmetics | 6.34 | |
| ASOS | 6.33 | |
| Alexander McQueen | 6.07 | |
| Marc Jacobs | 5.97 | |
| ULTA Beauty | 5.89 | |
| Vivienne Westwood | 5.57 | |
| Champion | 5.41 | |
| MATTEL | 5.34 | |
| Dr. Martens | 5.26 | |
| The Sims | 5.26 | |
| Pull&Bear | 5.12 | |
| Resident Evil | 5.09 | |
| Anastasia Beverly Hills | 4.92 | |
| Benefit Cosmetics | 4.89 | |
| NARS Cosmetics | 4.79 | |
| Moschino | 4.67 | |
| Steve Madden | 4.60 | |
| NYX Cosmetics | 4.57 | |
| Coach | 4.36 | |
| Too Faced Cosmetics | 4.29 | |
| Smashbox | 4.28 | |
| MTV | 4.19 | |
| Showtime | 4.10 | |
| Urban Decay Cosmetics | 4.09 | |
| Sephora | 4.04 | |
| Kylie Cosmetics | 3.95 | |
| Vogue | 3.93 | |
| NORDSTROM | 3.91 |
Official Profiles
Login to view Contact
LoginArtist: Kim Petras
The map shows every radio station that aired Kim Petras today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
