Kim Loaiza Brand Affinity ranks highest Selfiegram at 7.46% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Kim Loaiza — pop artist from MX.

Kim Loaiza is a social media personality known for her charisma. In 2019, she launched her music career with the single "Enamorarme," which gained popularity…

Kim Loaiza

Recognizable

Country: MX | Gender: female | Artist ID: f5e7004a-8468-11e9-9c85-e4434b16cb7a

Find Artist

Genres

poplatin viral poppoplatinlatinreggaeton

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Selfiegram • 7.46% • Very Strong

As of 2025-09-09

168,616,044

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Recognizable

Biography

Kim Loaiza is a social media personality known for her charisma. In 2019, she launched her music career with the single "Enamorarme," which gained popularity in Spanish-speaking countries. Her second single, "Amándote," became the most-watched YouTube video globally during its debut weekend, earning recognition from outlets like the Billboards.

Continuing her success, Kim's song "No seas celoso" reached 220 million views, breaking her own records. Her track "Me perdiste" was a digital platform hit, with a remix featuring Casper el Mágico and Lyanno. Collaboration with Dimitri Vegas & Like Mike resulted in the release of "Do it." Most recently, her single "Mejor Sola" with Puerto Rican duo Zion y Lennox set a TikTok record for global simultaneous viewership during its debut performance. Kim made history as the first Mexican to perform on Tomorrowland's Main Stage and participated in a remix of "después de las 12" with Ovi, Grupo Firme, and Pailita, showcasing her regional Mexican influence and distinctive style in her latest single "Devoto."

Report Date: 2025-09-09

Kim Loaiza is a clear fit for 18-24 & 25-34 audiences with strength across MEXICO, COLOMBIA, PERU. The audience is heavily female (70%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (18,013,180 avg views per post); Tiktok builds the community layer. Affinity data highlights Selfiegram, Cafecito, Pull&Bear, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kim Loaiza score 1.29% — Moderate bucket.

Brand: SelfiegramBrand: CafecitoBrand: Pull&Bear

Followers:168,616,044

Engagements:2,173,072

Rate:1.3%

Posts:3,086

Avg Likes:2,069,675

Avg Comments:29,803

Avg Views:28,013,180

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 168,616,044 · Engagements 2,173,072 · Rate 1.3% Posts 3,086 · Views 28,013,180 · Avg Likes 2,069,675 · Avg Comments 29,803 · Avg Views 28,013,180	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 21% 13-17: 12% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (21%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	MEXICO (28%) COLOMBIA (13%) PERU (11%) ARGENTINA (10%) UNITED STATES (8%)	Top regions: MEXICO (28%), COLOMBIA (13%), PERU (11%)
Platform Engagement	Instagram: 550,089 avg likes/post · Tiktok: 10,000,000 avg views/post · Youtube: 18,013,180 avg views/post	Best reach: Youtube 18,013,180 avg views; best engagement: Tiktok 893,300 avg likes

Top Brand Affinities

Selfiegram

Score: 7.46

Cafecito

Score: 5.66

Pull&Bear

Score: 5.04

Suavecito

Score: 5.02

Fila

Score: 4.13

Garnier

Score: 3.91

Philips

Score: 3.86

shein

Score: 3.85

Movistar

Score: 3.84

American Eagle

Score: 3.41

SheInside

Score: 3.02

Colgate

Score: 2.99

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Top Brand Affinities

Brand	Category	Score
Selfiegram		7.46
Cafecito		5.66
Pull&Bear		5.04
Suavecito		5.02
Fila		4.13
Garnier		3.91
Philips		3.86
shein		3.85
Movistar		3.84
American Eagle		3.41
SheInside		3.02
Colgate		2.99
Costco		2.89
Reebok		2.61
Fiat		2.49
VidaSana		2.39
Rolex		2.11
Bershka		2.05
Anastasia Beverly Hills		1.79
Forever 21		1.76
NYX Cosmetics		1.73
Calvin Klein		1.71
L'Oréal Paris		1.64
Subaru		1.61
Bugatti		1.55
Too Faced Cosmetics		1.49
Pepsi		1.44
H&M		1.37
Louis Vuitton		1.33
musical.ly		1.24
Huawei		1.12
Tiffany & Co		1.11
FashionNova		1.10
Universal		1.05
Red Bull		1.02
Maybelline		1.01
MAC Cosmetics		1.01
Mazda		0.99
Pandora		0.99
Hyundai		0.94
Toyota		0.88
Prada		0.88
Lamborghini		0.87
Puma		0.83
Porsche		0.78
Walt Disney		0.78
Sony		0.77
DC Entertainment		0.75
Spotify Music		0.73
Starbucks		0.71