Killer Mike

Killer Mike — alternative artist from US.

Atlanta rapper Killer Mike, known for his bold social activism and politically charged lyrics, rose to fame in the early 2000s with his solo debut album…

Influence: 64.09% Fanbase: 47.94% Trending: 72.17% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 22.46% • Very Strong

As of 2025-09-21

2,557,613

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 16:49:12 UTC

Genres

alternativeescape roomhip-hop & rapsouthern hip hopconscious hip hopatl hip hopdirty south raphip-hop/rapalternative hip hoppolitical hip hopcontemporary hip hophip hop

Biography

Atlanta rapper Killer Mike, known for his bold social activism and politically charged lyrics, rose to fame in the early 2000s with his solo debut album "Monster." Collaborating with OutKast and forming the duo Run the Jewels with El-P, Killer Mike's music combines hard-hitting beats with insightful commentary on issues like police brutality and systemic racism. His 2020 album "RTJ4" debuted in the Billboard Top Ten and garnered critical acclaim, solidifying his reputation as a powerful voice in hip-hop.

Born Michael Render in Atlanta, Killer Mike emerged from the city's vibrant hip-hop scene, gaining recognition for his sharp lyricism and collaborations with industry heavyweights like Big Boi and T.I. Over the years, he expanded his influence through acting roles, political activism, and acclaimed music releases. Killer Mike's solo albums, including the Grammy-winning "Michael," and collaborative projects with Run the Jewels continue to captivate audiences with their socially conscious themes and innovative production, cementing his status as a multifaceted artist and cultural force in the music industry.

Top Brand Affinities

Report Date: 2025-09-21

Killer Mike is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (83%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (18,800 avg views per post); Instagram builds the community layer. Affinity data highlights WNBA, Crown Royal, Akai, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Killer Mike score 0.17% — Low bucket.

Brand: WNBABrand: Crown RoyalBrand: Akai

Followers:2,557,613

Engagements:4,237

Rate:0.2%

Posts:1,304

Avg Likes:4,060

Avg Comments:148

Avg Views:32,250

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,557,613 · Engagements 4,237 · Rate 0.2% Posts 1,304 · Views 32,250 · Avg Likes 4,060 · Avg Comments 148 · Avg Views 32,250	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 26% 35-44: 19% 45-64: 4%	Largest: 25-34 (49%); next: 18-24 (26%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (67%) CANADA (5%) UNITED KINGDOM (3%) AUSTRALIA (2%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (67%), CANADA (5%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 2,264 avg likes/post · Tiktok: 18,800 avg views/post · Youtube: 13,450 avg views/post	Best reach: Tiktok 18,800 avg views; best engagement: Instagram 2,264 avg likes

Top Brand Affinities

WNBA

Score: 22.46

Crown Royal

Score: 15.09

Akai

Score: 15.00

Pro Tools

Score: 10.80

ESPN

Score: 10.14

Amazon Music

Score: 10.07

Benihana

Score: 8.09

New Era

Score: 8.03

iHeartRadio Music Awards

Score: 7.32

Hennessy

Score: 6.94

Pontiac

Score: 6.57

Publix

Score: 6.30

Brand	Category	Score
WNBA		22.46
Crown Royal		15.09
Akai		15.00
Pro Tools		10.80
ESPN		10.14
Amazon Music		10.07
Benihana		8.09
New Era		8.03
iHeartRadio Music Awards		7.32
Hennessy		6.94
Pontiac		6.57
Publix		6.30
NFL		6.29
Los Angeles Lakers		6.19
CNN		5.97
SoundCloud		5.77
Ableton		5.75
Beats Electronics		5.69
Kroger		5.59
Sneakerhead		5.57
The Home Depot		5.39
NBA		5.12
Coors		5.10
Walgreens		5.07
Sega		4.62
Verizon		4.54
Philips		4.49
Gatorade		4.49
Comedy Central		4.46
Mortal Kombat		4.40
Nice Kicks		4.33
Chick-fil-A		4.24
Spotify Music		3.91
MTV		3.85
Cadillac		3.80
Nickelodeon		3.73
Bethesda Softworks		3.72
Barber Shop Connect		3.68
Kickstarter		3.67
Acura		3.47
GMC		3.40
NHL		3.35
NBC		3.32
Columbia Pictures		3.29
Fila		3.29
Kodak		3.24
Paramount Pictures		3.22
Hot Wheels		3.02
Warner Bros		3.01
WWE		2.94