Kidwild

Kidwild — hip-hop & rap artist from GB.

Hailing from east London, rising artist KidWild has swiftly garnered attention in the UK music scene. Through his emotive lyrics, he connects with listeners on…

Influence: 56.79% Fanbase: 23.71% Trending: 73.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 32.61% • Very Strong

As of 2025-09-09

631,740

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:48 UTC

Genres

hip-hop & raphip-hop/rapchill drillmelodic drill

Biography

Hailing from east London, rising artist KidWild has swiftly garnered attention in the UK music scene. Through his emotive lyrics, he connects with listeners on a personal level, using music as a vehicle for self-expression.

Top Brand Affinities

Report Date: 2025-09-09

Kidwild reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, SOUTH AFRICA. The base is heavily male (75%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (145,600 avg views per post); Instagram layers on depth and replies. The audience sits near ITV, Palm Angels, Giant Bicycles, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kidwild score 9.72% — Very Strong bucket.

Brand: ITVBrand: Palm AngelsBrand: Giant Bicycles

Followers:631,740

Engagements:61,375

Rate:9.7%

Posts:339

Avg Likes:59,207

Avg Comments:569

Avg Views:158,202

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 631,740 · Engagements 61,375 · Rate 9.7% Posts 339 · Views 158,202 · Avg Likes 59,207 · Avg Comments 569 · Avg Views 158,202	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 12% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED KINGDOM (42%) UNITED STATES (11%) SOUTH AFRICA (3%) FRANCE (2%) GERMANY (2%)	Top regions: UNITED KINGDOM (42%), UNITED STATES (11%), SOUTH AFRICA (3%)
Platform Engagement	Instagram: 40,616 avg likes/post · Tiktok: 145,600 avg views/post · Youtube: 12,602 avg views/post	Best reach: Tiktok 145,600 avg views; best engagement: Instagram 40,616 avg likes

Top Brand Affinities

ITV

Score: 32.61

Palm Angels

Score: 28.63

Giant Bicycles

Score: 28.07

boohoo

Score: 15.99

True Religion

Score: 15.04

Foot Locker

Score: 13.83

Selfridges

Score: 11.88

River Island

Score: 11.52

Vauxhall

Score: 11.37

Ellesse

Score: 10.36

Stone Island

Score: 9.40

Moncler

Score: 9.34

Brand	Category	Score
ITV		32.61
Palm Angels		28.63
Giant Bicycles		28.07
boohoo		15.99
True Religion		15.04
Foot Locker		13.83
Selfridges		11.88
River Island		11.52
Vauxhall		11.37
Ellesse		10.36
Stone Island		9.40
Moncler		9.34
New Era		8.60
Champion		8.58
Primark		8.27
Stüssy		7.70
MISSGUIDED		7.41
Dsquared		7.34
Kappa		7.08
Alexander McQueen		6.69
ASOS		6.14
Clarks		6.14
Hennessy		5.68
BALMAIN		5.51
Lacoste		5.33
shein		4.90
Tesco		4.70
SheInside		4.00
Carhartt		3.87
Harrods		3.79
Dr. Martens		3.79
Puma		3.78
Monster Beverage		3.58
Pull&Bear		3.55
The North Face		3.54
Nike		3.27
Calvin Klein		3.16
Bershka		3.14
FashionNova		3.08
New Balance		3.06
Versace		2.81
Urban Outfitters		2.80
Burberry		2.75
Red Bull		2.74
Moschino		2.62
SoundCloud		2.59
Under Armour		2.59
Beats Electronics		2.52
Fila		2.49
Kodak		2.46