Kid Frost

Kid Frost, a 5x Platinum international recording artist and pioneer in Latin Rap, offers official merchandise at kidfrost.dizzyjam.com. Known for hits like 'La Raza' and 'No Sunshine' from the film 'American Me,' Kid Frost's music showcases his Mexican heritage and Chicano culture. As the Godfather of Chicano Rap, he introduced Spanglish rhymes over classic beats, propelling Chicano culture worldwide. His 1990 hit 'La Raza' marked a global phenomenon, launching the Urban Latino music movement.

Kid Frost, a West Coast Hip-Hop pioneer, started his music career in the 1980s, battling rapper Ice-T at Los Angeles Hip-Hop functions. Proudly Mexican American and an Army veteran, Kid Frost's music and videos uniquely showcase his heritage. His groundbreaking work in Urban Latin music inspired a sub-genre and solidified his status as a trendsetter and innovator in the music industry.