Kiana Lede Brand Affinity ranks highest Shea Moisture at 16.52% . Very Strong. Score DMDB 65.07% | Fanbase 54.09%

Kiana Lede — pop artist from US.

Kiana Ledé, an R&B singer hailing from South Phoenix, AZ, is known for her poetic lyrics and versatile blend of classic R&B, soul, pop, hip-hop, and…

Kiana Lede

Recognizable

Country: US | Gender: female | Artist ID: 11e81bba-b70d-5d8c-8ad8-a0369fe50396

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Genres

popdance poppoppost-teen popr&b, funk & soulr&burban contemporaryalternative r&bchill r&bindie r&br&b/soulpop r&brnbcontemporary r&bsoul

Influential: 65.07% Fanbase: 54.09% Trending: 70.55%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 16.52% • Very Strong

As of 2025-09-09

2,623,065

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.07% | Fanbase 54.09% | Trending 70.55% | CAREER STAGE: MAINSTREAM

Biography

Kiana Ledé, an R&B singer hailing from South Phoenix, AZ, is known for her poetic lyrics and versatile blend of classic R&B, soul, pop, hip-hop, and singer/songwriter influences. Her notable successes include the platinum-certified track "EX" from the 2018 Selfless EP, as well as hits like "Mad At Me" and "Chocolate" featuring Ari Lennox, collectively amassing over 3 billion streams globally.

Her album KIKI debuted in the Top 5 on various charts, including the Billboard Top R&B Albums Chart, Apple Music R&B/Soul Albums Chart, and iTunes R&B/Soul Albums Chart, as well as the Top 10 of the Apple Music Overall Albums Chart. With over 1 billion streams, the album has garnered industry recognition from publications such as ELLE, Billboard, Highsnobiety, and VIBE.

Report Date: 2025-09-09

Kiana Lede engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, SOUTH AFRICA. The fan base skews heavily female (77%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (7,204 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Shea Moisture, FashionNova, Fenty beauty, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kiana Lede score 0.40% — Low bucket.

Brand: Shea MoistureBrand: FashionNovaBrand: Fenty beauty

Followers:2,623,065

Engagements:10,426

Rate:0.4%

Posts:1,899

Avg Likes:10,337

Avg Comments:118

Avg Views:10,754

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,623,065 · Engagements 10,426 · Rate 0.4% Posts 1,899 · Views 10,754 · Avg Likes 10,337 · Avg Comments 118 · Avg Views 10,754	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 8% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (50%) BRAZIL (5%) SOUTH AFRICA (4%) UNITED KINGDOM (4%) CANADA (3%)	Top regions: UNITED STATES (50%), BRAZIL (5%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 9,207 avg likes/post · Tiktok: 7,204 avg views/post · Youtube: 3,550 avg views/post	Best reach: Tiktok 7,204 avg views; best engagement: Instagram 9,207 avg likes

Top Brand Affinities

Shea Moisture

Score: 16.52

FashionNova

Score: 10.04

Fenty beauty

Score: 9.93

Amazon Music

Score: 9.00

Steve Madden

Score: 8.82

Coach

Score: 8.34

Milani Cosmetics

Score: 8.04

JACQUEMUS

Score: 6.96

boohoo

Score: 6.43

American Eagle

Score: 5.90

shein

Score: 5.60

Verizon

Score: 5.28

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Top Brand Affinities

Brand	Category	Score
Shea Moisture		16.52
FashionNova		10.04
Fenty beauty		9.93
Amazon Music		9.00
Steve Madden		8.82
Coach		8.34
Milani Cosmetics		8.04
JACQUEMUS		6.96
boohoo		6.43
American Eagle		5.90
shein		5.60
Verizon		5.28
Forever 21		5.25
Hennessy		5.24
ULTA Beauty		5.18
Urban Outfitters		5.14
Champion		5.12
ASOS		4.73
iHeartRadio Music Awards		4.62
SheInside		4.57
BH Cosmetics		4.51
Philips		4.22
Coachella		4.05
Anastasia Beverly Hills		3.91
Benefit Cosmetics		3.82
NORDSTROM		3.47
Nickelodeon		3.39
Marc Jacobs		3.37
NYX Cosmetics		3.30
Target		3.24
NBC		3.23
Stüssy		3.20
H&M		3.20
Topshop		3.05
SoundCloud		3.02
Kylie Cosmetics		2.98
NARS Cosmetics		2.88
Victoria's Secret		2.83
Sephora		2.78
Spotify Music		2.73
MTV		2.66
Paramount Pictures		2.60
Too Faced Cosmetics		2.58
Tarte Cosmetics		2.52
Beats Electronics		2.38
Kodak		2.33
Dr. Martens		2.31
Lollapalooza		2.29
Hollister Co		2.27
Sneakerhead		2.26