Kian

Kian — pop artist from AU.

KIAN, the Australian singer-songwriter, made a splash in the music scene over five years ago with the hit single "Waiting" from his debut EP 'Bliss'. Since…

Influence: 50.02% Fanbase: 20.02% Trending: 65.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 58.79% • Very Strong

As of 2025-09-08

42,367

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:42:58 UTC

Genres

popaustralian poppopmainstream popalternativealternative

Biography

KIAN, the Australian singer-songwriter, made a splash in the music scene over five years ago with the hit single "Waiting" from his debut EP 'Bliss'. Since then, he has garnered multiple APRA Awards, toured internationally, and collaborated with artists like Duckwrth. His 2022 EP 'Shine', produced by Willie Tafa, showcased a mature approach to R&B, drawing comparisons to artists like Bakar and The Weeknd. In 2023, he released the popular track "All Of Me" with Becca Hatch, further solidifying his place in the music industry.

With his forthcoming album on EMI Australia, KIAN continues to evolve his sound, drawing inspiration from his childhood influences like The Smashing Pumpkins and The Pixies. The album reflects a raw and confident new direction for the artist, blending gritty guitar tones with chaotic energy. KIAN's growth as a musician is evident in his self-assured creativity and hands-on approach to the music-making process, steering his own unique path in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Kian indexes high with fans in the 18-24 range in AUSTRALIA, UNITED STATES, FRANCE. The skew is heavily female (56%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 121 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Bec & Bridge, Telstra, Vegemite, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Kian when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kian score 0.61% — Low bucket.

Brand: Bec & BridgeBrand: TelstraBrand: Vegemite

Followers:42,367

Engagements:257

Rate:0.6%

Posts:174

Avg Likes:257

Avg Comments:12

Avg Views:121

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,367 · Engagements 257 · Rate 0.6% Posts 174 · Views 121 · Avg Likes 257 · Avg Comments 12 · Avg Views 121	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (28%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	AUSTRALIA (58%) UNITED STATES (13%) FRANCE (3%) NEW ZEALAND (3%) UNITED KINGDOM (2%)	Top regions: AUSTRALIA (58%), UNITED STATES (13%), FRANCE (3%)
Platform Engagement	Instagram: 252 avg likes/post · Youtube: 121 avg views/post	Best reach: Youtube 121 avg views; best engagement: Instagram 252 avg likes

Top Brand Affinities

Bec & Bridge

Score: 58.79

Telstra

Score: 40.85

Vegemite

Score: 33.34

Coles

Score: 29.35

Kmart

Score: 23.14

Qantas

Score: 13.98

Foot Locker

Score: 12.97

Sunnies Studios

Score: 11.61

Amazon Music

Score: 11.29

Woolworths

Score: 11.03

Holden

Score: 8.41

Billabong

Score: 7.80

Brand	Category	Score
Bec & Bridge		58.79
Telstra		40.85
Vegemite		33.34
Coles		29.35
Kmart		23.14
Qantas		13.98
Foot Locker		12.97
Sunnies Studios		11.61
Amazon Music		11.29
Woolworths		11.03
Holden		8.41
Billabong		7.80
Acne Studios		7.61
Ableton		7.19
New Line Cinema		5.94
Stüssy		4.75
Coachella		4.62
boohoo		4.56
Spotify Music		4.10
SoundCloud		3.93
ABC		3.59
Dr. Martens		3.49
Paramount Pictures		3.10
Lollapalooza		3.07
Emporium		2.94
ASOS		2.92
Polaroid		2.73
Carhartt		2.71
Aperol		2.68
McLaren		2.66
Nickelodeon		2.65
Tinder		2.58
Chrysler		2.56
Urban Outfitters		2.52
Geocaching		2.40
Lush		2.35
Kodak		2.35
Beats Electronics		2.19
Nokia		2.15
A Game of Tones		2.07
Calvin Klein		2.01
Fenty beauty		2.00
The Olympic Games		1.89
Showtime		1.86
Versace		1.72
Pandora		1.68
ASICS		1.64
The North Face		1.64
Mazda		1.63
Red Bull		1.60