KI/KI

KI/KI — electronic artist from NL.

KI/KI, a leading figure in the new rave scene, blends trance, acid, and techno to create a signature sound that is both fast and dreamlike, futuristic yet…

Influence: 58.80% Fanbase: 26.84% Trending: 74.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 34.15% • Very Strong

As of 2025-09-09

471,587

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:53 UTC

Genres

electronicelectronictechnotrance

Biography

KI/KI, a leading figure in the new rave scene, blends trance, acid, and techno to create a signature sound that is both fast and dreamlike, futuristic yet nostalgic, and always euphoric. Initially gaining recognition as a resident DJ at Amsterdam's Spielraum in 2018, KI/KI has since become a prominent force in the global techno community, playing at renowned venues such as Berghain and Bassiani, and curating her own event series 'KI/KI invites.'

Driven by collaboration and community, KI/KI's artistry extends beyond music, as seen in projects like 'not for sleeping' with fashion collective The New Originals. In 2022, she launched the label slash, showcasing her musical influences, emerging producers, and her own releases. Embracing production more prominently, KI/KI debuted her first live show in the summer of 2022 at Draaimolen Festival, marking a new chapter in her evolving career.

Top Brand Affinities

Report Date: 2025-09-09

KI/KI connects with 18-24 & 25-34 audiences and shows durable traction across UNITED KINGDOM, AUSTRALIA, NETHERLANDS. With a heavily male (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 109,600 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Pioneer, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: KI/KI moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KI/KI score 5.87% — Very Strong bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:471,587

Engagements:27,704

Rate:5.9%

Posts:436

Avg Likes:26,710

Avg Comments:273

Avg Views:109,600

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 471,587 · Engagements 27,704 · Rate 5.9% Posts 436 · Views 109,600 · Avg Likes 26,710 · Avg Comments 273 · Avg Views 109,600	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 35% 35-44: 17% 45-64: 9%	Largest: 18-24 (36%); next: 25-34 (35%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED KINGDOM (23%) AUSTRALIA (14%) NETHERLANDS (12%) GERMANY (5%) IRELAND (4%)	Top regions: UNITED KINGDOM (23%), AUSTRALIA (14%), NETHERLANDS (12%)
Platform Engagement	Instagram: 18,794 avg likes/post · Tiktok: 109,600 avg views/post	Best reach: Tiktok 109,600 avg views; best engagement: Instagram 18,794 avg likes

Top Brand Affinities

Mixcloud

Score: 34.15

Pioneer

Score: 32.32

Ableton

Score: 27.18

Trancefamily

Score: 24.95

MOOG

Score: 24.78

Efteling

Score: 17.29

Amstel

Score: 17.18

SoundCloud

Score: 17.03

KLM

Score: 12.04

Ricard

Score: 10.90

Tomorrowland

Score: 10.78

Jagermeister

Score: 6.71

Brand	Category	Score
Mixcloud		34.15
Pioneer		32.32
Ableton		27.18
Trancefamily		24.95
MOOG		24.78
Efteling		17.29
Amstel		17.18
SoundCloud		17.03
KLM		12.04
Ricard		10.90
Tomorrowland		10.78
Jagermeister		6.71
Absolut		6.12
Dr. Martens		4.95
Stüssy		4.43
Garnier		4.16
Sunnies Studios		3.97
Kodak		3.92
Heineken		3.87
Urban Outfitters		3.58
Lollapalooza		3.56
Pull&Bear		3.29
Carhartt		3.26
Polaroid		3.10
ASICS		2.98
The North Face		2.82
Spotify Music		2.76
Beats Electronics		2.72
Matrix		2.59
Gymshark		2.52
ASOS		2.50
Montblanc		2.49
Bershka		2.39
Coachella		2.37
Red Bull		2.19
Fujifilm		2.06
Vans		1.92
Tinder		1.88
Ray-Ban		1.87
Aperol		1.83
GoPro		1.73
Lacoste		1.72
New Balance		1.72
Guinness		1.70
Balenciaga		1.67
Calvin Klein		1.66
Jack Daniels		1.58
Versace		1.55
Supreme		1.49
Bellagio		1.49