Khruangbin Brand Affinity ranks highest MOOG at 29.58% . Very Strong. Score DMDB 66.65% | Fanbase 61.91%

Khruangbin — r&b, funk & soul artist from US.

With a career spanning over three decades, John Smith has established himself as a versatile and accomplished musician. Born in 1970, he began playing guitar…

Khruangbin

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcd-63bb-bc9c-a375-a0369fe50396

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Genres

r&b, funk & soulindie soulrockneo-psychedelicrockfunk rockpsychedelic rockalternativealternative

Influential: 66.65% Fanbase: 61.91% Trending: 69.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 29.58% • Very Strong

As of 2025-09-09

1,271,311

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.65% | Fanbase 61.91% | Trending 69.02% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over three decades, John Smith has established himself as a versatile and accomplished musician. Born in 1970, he began playing guitar at a young age and quickly developed his own unique style. Smith gained recognition in the early 1990s with the release of his debut album, which received critical acclaim and solidified his place in the music industry.

Over the years, Smith has continued to evolve as an artist, exploring various genres and collaborating with other musicians. His discography includes numerous albums that showcase his talent and creativity. With a dedicated fan base and a reputation for captivating live performances, John Smith remains a respected figure in the world of music.

Report Date: 2025-09-09

Khruangbin has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, MEXICO. A heavily male (71%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 419,833 avg views per post, and Youtube keeps engagement compounding. Audience overlap with MOOG, Ampeg, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Khruangbin score 1.21% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Mixcloud

Followers:1,271,311

Engagements:15,337

Rate:1.2%

Posts:602

Avg Likes:14,982

Avg Comments:419

Avg Views:449,966

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,271,311 · Engagements 15,337 · Rate 1.2% Posts 602 · Views 449,966 · Avg Likes 14,982 · Avg Comments 419 · Avg Views 449,966	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 33% 35-44: 16% 45-64: 6%	Largest: 25-34 (41%); next: 18-24 (33%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (30%) BRAZIL (5%) MEXICO (4%) ARGENTINA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (30%), BRAZIL (5%), MEXICO (4%)
Platform Engagement	Instagram: 5,468 avg likes/post · Tiktok: 30,133 avg views/post · Youtube: 419,833 avg views/post	Best reach: Youtube 419,833 avg views; best engagement: Youtube 9,064 avg likes

Top Brand Affinities

MOOG

Score: 29.58

Ampeg

Score: 27.37

Mixcloud

Score: 22.48

Pacific Northwest Wonderland

Score: 18.29

Akai

Score: 17.37

Ableton

Score: 13.99

Bonneville

Score: 11.45

Madewell

Score: 8.81

Pro Tools

Score: 7.88

Glossier

Score: 7.73

Free People

Score: 7.48

Amazon Music

Score: 7.29

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Top Brand Affinities

Brand	Category	Score
MOOG		29.58
Ampeg		27.37
Mixcloud		22.48
Pacific Northwest Wonderland		18.29
Akai		17.37
Ableton		13.99
Bonneville		11.45
Madewell		8.81
Pro Tools		7.88
Glossier		7.73
Free People		7.48
Amazon Music		7.29
Kodak		6.78
Coachella		6.58
SoundCloud		6.28
Coors		6.08
Lollapalooza		5.56
Spotify Music		5.47
Anthropologie		5.05
Beats Electronics		4.91
Leica		4.83
Fujifilm		4.64
Gillette		4.16
Verizon		4.06
Taco Bell		3.93
Oculus		3.91
Paramount Pictures		3.68
Polaroid		3.43
Heinz		3.30
Dr. Martens		3.09
Airbnb		3.08
Carhartt		2.94
Cadillac		2.82
Stüssy		2.65
Warner Bros		2.60
Showtime		2.55
Urban Outfitters		2.54
NBC		2.41
Emporium		2.41
ASOS		2.32
Philips		2.32
Adobe		2.27
Busch		2.26
Sunnies Studios		2.18
Tinder		2.17
Lululemon Athletica		2.13
Guinness		2.12
Nickelodeon		2.11
Pantone Inc		1.94
Vans		1.92