Khleb

In 2013, video bloggers Den, Kiryukha, and Sanya formed a music collective, starting with hit singles "Tea, Sugar," "Cameroon," and "Rap, Chains," which followed the trendy trap music style of the time. The group later incorporated new genres and folk choreography, with fans enthusiastically dancing to tracks like "Ebu" at concerts.

The group's golden hits came in 2017 with the release of the album "Pushka," featuring tracks like "Crying to Techno," "Stone Island Jacket," and "Mohair" in collaboration with Disco Accident. In 2018, the collective made a musical revolution with the summer hit "Shashlyndos." In the fall of 2019, HLEB presented the album "Stars," shifting their creative direction towards pop hits about love and youth. On July 14, 2020, the group delighted fans with a new summer banger infused with Latin American motifs, "Choco."