Kharishma

Kharishma — electronic artist from ZA.

Hailing from Limpopo, South Africa, Kharishma (Melita Ribane) is a rising star in the Lekompo genre, which combines traditional rhythms with Afrobeat and house…

Influence: 49.85% Fanbase: 31.44% Trending: 59.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 200.46% • Very Strong

As of 2025-09-23

1,494,620

Social Media Followers

As of 2025-09-23

00:00:00

Hours Airplay

2025-12-07 12:12:51 UTC

Genres

electronicdanceelectronicafrobeatlatinreggaeton

Biography

Hailing from Limpopo, South Africa, Kharishma (Melita Ribane) is a rising star in the Lekompo genre, which combines traditional rhythms with Afrobeat and house music. At just 20 years old, Kharishma gained recognition with her hit single "Chokeslam," propelling her to the forefront of the genre and winning Song of the Year on major radio stations. Her music, featuring emotive storytelling and energetic performances, has garnered a diverse fan base and includes popular tracks like "Matome" and "Sekoloto," showcasing her fusion of cultural roots with modern sounds.

As a dynamic vocalist, songwriter, and performer, Kharishma is dedicated to not only creating captivating music but also elevating Lekompo to an international platform. Through her commitment to blending cultural authenticity with contemporary influences, she aims to share the stories and rhythms of Limpopo with a global audience, solidifying her position as a pioneer and advocate for the genre’s growth and recognition.

Top Brand Affinities

Report Date: 2025-09-23

Kharishma performs best with fans in the 25-34 range, concentrated in SOUTH AFRICA, ZIMBABWE, UNITED STATES. Audience composition is heavily male (69%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 729,678 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Standard Bank, Woolworths, Le coq sportif, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Kharishma is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kharishma score 3.03% — Very Strong bucket.

Brand: Standard BankBrand: WoolworthsBrand: Le coq sportif

Followers:1,494,620

Engagements:45,272

Rate:3.0%

Posts:825

Avg Likes:43,424

Avg Comments:743

Avg Views:974,778

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,494,620 · Engagements 45,272 · Rate 3.0% Posts 825 · Views 974,778 · Avg Likes 43,424 · Avg Comments 743 · Avg Views 974,778	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 44% 35-44: 5% 13-17: 4%	Largest: 25-34 (46%); next: 18-24 (44%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	SOUTH AFRICA (94%) ZIMBABWE (2%) UNITED STATES (1%) BOTSWANA (1%) ANGUILLA (1%)	Top regions: SOUTH AFRICA (94%), ZIMBABWE (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 2,809 avg likes/post · Tiktok: 245,100 avg views/post · Youtube: 729,678 avg views/post	Best reach: Youtube 729,678 avg views; best engagement: Tiktok 35,000 avg likes

Top Brand Affinities

Standard Bank

Score: 200.46

Woolworths

Score: 62.36

Le coq sportif

Score: 29.39

Hennessey

Score: 14.82

shein

Score: 12.59

Hennessy

Score: 11.71

Kappa

Score: 10.60

Ellesse

Score: 10.30

SheInside

Score: 10.21

Pioneer

Score: 9.65

KARL LAGERFELD

Score: 8.93

Lacoste

Score: 8.75

Brand	Category	Score
Standard Bank		200.46
Woolworths		62.36
Le coq sportif		29.39
Hennessey		14.82
shein		12.59
Hennessy		11.71
Kappa		10.60
Ellesse		10.30
SheInside		10.21
Pioneer		9.65
KARL LAGERFELD		8.93
Lacoste		8.75
Emporium		8.67
Herbalife		8.00
Jagermeister		6.26
Champion		5.71
Bacardi		5.51
The North Face		4.26
H&M		4.08
SoundCloud		4.00
New Balance		3.91
Puma		3.90
Timberland		3.51
FOREX		3.44
Heineken		3.34
Huawei		3.30
Versace		3.27
Nike		3.18
Vans		3.11
KFC		3.03
Balenciaga		2.55
Gucci		2.53
Spotify Music		2.49
Zara		2.46
MTV		2.43
Sprite		2.11
Louis Vuitton		1.91
FashionNova		1.80
Volkswagen		1.78
Michael Kors		1.77
Beats Electronics		1.72
Crocs		1.55
Adidas		1.53
Reebok		1.47
Red Bull		1.40
Guess		1.36
Burberry		1.32
Vogue		1.25
Calvin Klein		1.25
Polo Ralph Lauren		1.21