Keys N Krates

Keys N Krates — jazz & standards artist from CA.

Keys N Krates, comprised of Adam Tune, David Matisse, and Greg Dawson, initially gained recognition for their live performances reimagining popular hip-hop and…

Influence: 61.53% Fanbase: 49.26% Trending: 67.67% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 146.42% • Very Strong

As of 2025-09-15

137,229

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-07 11:37:40 UTC

Genres

jazz & standardslivetronicahip-hop & rapelectronic trapelectronicelectronicedmelectro housevapor twitchbass trap

Biography

Keys N Krates, comprised of Adam Tune, David Matisse, and Greg Dawson, initially gained recognition for their live performances reimagining popular hip-hop and dance tracks before transitioning to creating their own music. Their signature style blends layered drum breaks, world music influences, and dusty samples, shaping the unique Keys N Krates sound. The trio's breakout single "Dum Dee Dum" in 2013 solidified their presence in the electronic trap subgenre, leading to a diverse musical evolution incorporating elements of pop, boom bap, disco, and house music, culminating in the R&B-infused debut album Cura in 2018 and the pop-leaning Original Classic in 2021.

In 2023, Keys N Krates released their third studio album IN:TENSION, a dance-focused tribute to iconic acts like Masters at Work and Armand Van Helden. Collaborating with notable artists such as Ciara, Dana Williams, Taite Imogen, Lion Babe, and Aaron Carl, the album received acclaim from industry heavyweights like Honey Dijon, Pete Tong, Diplo, and more. The band's upcoming releases in 2024/25, including original tracks and remixes on Nervous Records and Mele's Club Bad label, promise a continuation of their innovative and genre-defying approach to house music, setting them apart with their distinct "outsiders" perspective.

Top Brand Affinities

Report Date: 2025-09-15

Keys N Krates connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a heavily male (76%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 1,512 avg views per post; Instagram adds dependable engagement depth. Overlap with iHeartRaves, Ableton, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Keys N Krates moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Keys N Krates score 0.21% — Low bucket.

Brand: iHeartRavesBrand: AbletonBrand: Mixcloud

Followers:137,229

Engagements:287

Rate:0.2%

Posts:512

Avg Likes:282

Avg Comments:22

Avg Views:2,735

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 137,229 · Engagements 287 · Rate 0.2% Posts 512 · Views 2,735 · Avg Likes 282 · Avg Comments 22 · Avg Views 2,735	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 6% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (29%) BRAZIL (7%) CANADA (6%) INDIA (4%) MEXICO (4%)	Top regions: UNITED STATES (29%), BRAZIL (7%), CANADA (6%)
Platform Engagement	Instagram: 209 avg likes/post · Tiktok: 1,512 avg views/post · Youtube: 1,223 avg views/post	Best reach: Tiktok 1,512 avg views; best engagement: Instagram 209 avg likes

Top Brand Affinities

iHeartRaves

Score: 146.42

Ableton

Score: 42.15

Mixcloud

Score: 35.84

Trancefamily

Score: 33.56

Pioneer

Score: 32.83

Akai

Score: 27.04

Scotiabank

Score: 24.86

Live Nation

Score: 20.65

MOOG

Score: 15.29

SoundCloud

Score: 13.78

Sennheiser

Score: 13.54

Pro Tools

Score: 12.51

Brand	Category	Score
iHeartRaves		146.42
Ableton		42.15
Mixcloud		35.84
Trancefamily		33.56
Pioneer		32.83
Akai		27.04
Scotiabank		24.86
Live Nation		20.65
MOOG		15.29
SoundCloud		13.78
Sennheiser		13.54
Pro Tools		12.51
Coachella		11.26
Tomorrowland		10.27
Beats Electronics		10.04
Coors		9.51
Lollapalooza		8.53
Amazon Music		7.66
Maison Margiela		7.16
Bud Light		6.67
Taco Bell		5.63
Pacific Northwest Wonderland		5.51
NHL		5.49
Jameson		5.41
Tim Hortons		5.27
Budweiser		5.09
Spotify Music		4.67
American Airlines		4.45
Urban Outfitters		4.44
Acura		4.27
Grand Theft Auto		4.14
Oculus		4.04
iHeartRadio Music Awards		3.99
Showtime		3.91
Hennessy		3.85
NFL		3.85
MTV		3.61
Stüssy		3.56
Bacardi		3.55
Fallout		3.52
Gatorade		3.14
Carhartt		3.13
CBS Television Studios		3.00
Red Bull		2.98
Sunnies Studios		2.97
Monster Beverage		2.94
Fujifilm		2.92
Sneakerhead		2.90
ESPN		2.85
Los Angeles Lakers		2.79