Kevin Roldán Brand Affinity ranks highest Suavecito at 10.54% . Very Strong. Score DMDB 65.09% | Fanbase 61.06%

Kevin Roldán — hip-hop & rap artist from CO.

With a career spanning over two decades, John Smith has established himself as a respected figure in the music industry. Born on April 15, 1980, in Los…

Kevin Roldán

Recognizable

Country: CO | Gender: male | Artist ID: 11e81bd2-78fc-b4c6-807e-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hoplatinlatinreggaetonreggaeton colombianoreggaeton flowurbano latino

Influential: 65.09% Fanbase: 61.06% Trending: 67.11%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Suavecito • 10.54% • Very Strong

As of 2025-09-09

20,186,377

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.09% | Fanbase 61.06% | Trending 67.11% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, John Smith has established himself as a respected figure in the music industry. Born on April 15, 1980, in Los Angeles, California, Smith began his musical journey at a young age and has since released multiple albums and toured extensively around the world. Known for his versatile sound and engaging live performances, Smith continues to captivate audiences with his unique blend of genres.

Since his debut album in 2005, Smith has garnered critical acclaim and a loyal fan base. With a discography that showcases his evolution as an artist, he remains dedicated to creating authentic and meaningful music. Constantly pushing boundaries and exploring new sonic territories, Smith's passion for music shines through in his work, making him a prominent figure in the contemporary music scene.

Report Date: 2025-09-09

Kevin Roldán resonates most with 18-24 & 25-34 audiences and shows durable presence in COLOMBIA, MEXICO, ECUADOR. With a heavily male (60%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (409,500 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Suavecito, Amazon Music, LATAM makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kevin Roldán score 1.84% — Moderate bucket.

Brand: SuavecitoBrand: Amazon MusicBrand: LATAM

Followers:20,186,377

Engagements:371,985

Rate:1.8%

Posts:2,925

Avg Likes:371,086

Avg Comments:1,415

Avg Views:650,766

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,186,377 · Engagements 371,985 · Rate 1.8% Posts 2,925 · Views 650,766 · Avg Likes 371,086 · Avg Comments 1,415 · Avg Views 650,766	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 20% 13-17: 10% 35-44: 2%	Largest: 18-24 (68%); next: 25-34 (20%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	COLOMBIA (23%) MEXICO (14%) ECUADOR (12%) ARGENTINA (9%) SPAIN (8%)	Top regions: COLOMBIA (23%), MEXICO (14%), ECUADOR (12%)
Platform Engagement	Instagram: 356,292 avg likes/post · Tiktok: 409,500 avg views/post · Youtube: 241,266 avg views/post	Best reach: Tiktok 409,500 avg views; best engagement: Instagram 356,292 avg likes

Top Brand Affinities

Suavecito

Score: 10.54

Amazon Music

Score: 9.35

LATAM

Score: 9.30

Movistar

Score: 5.57

Tomorrowland

Score: 3.47

Pull&Bear

Score: 3.42

VidaSana

Score: 3.08

Cafecito

Score: 2.81

Bershka

Score: 2.78

Lollapalooza

Score: 2.23

Rolex

Score: 2.05

SoundCloud

Score: 1.67

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Top Brand Affinities

Brand	Category	Score
Suavecito		10.54
Amazon Music		9.35
LATAM		9.30
Movistar		5.57
Tomorrowland		3.47
Pull&Bear		3.42
VidaSana		3.08
Cafecito		2.81
Bershka		2.78
Lollapalooza		2.23
Rolex		2.05
SoundCloud		1.67
Gymshark		1.61
musical.ly		1.60
Forever 21		1.51
Heineken		1.43
Sony		1.33
shein		1.32
Calvin Klein		1.31
Versace		1.25
Huawei		1.24
Vans		1.22
Coachella		1.20
Polo Ralph Lauren		1.19
Nike		1.13
Guess		1.12
Prada		1.11
Pandora		1.09
Adidas		1.07
Pepsi		1.07
SheInside		1.04
NYX Cosmetics		1.03
Mazda		1.02
Beats Electronics		1.02
Tesla Motors		0.99
Supreme		0.99
Coca-Cola		0.98
FIFA		0.97
Balenciaga		0.96
Maybelline		0.91
H&M		0.89
Zara		0.84
Chevrolet		0.82
NBA		0.82
Ray-Ban		0.82
Porsche		0.80
Tommy Hilfiger		0.80
Spotify Music		0.79
Nikon		0.78
MAC Cosmetics		0.78