Kevin Lyttle

Kevin Lyttle — reggae artist from VC.

Kevin Lyttle's musical journey began in his native St. Vincent, where he was influenced by a mix of local Calypsonians and international artists like Michael…

Influence: 60.97% Fanbase: 38.04% Trending: 72.43% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 27.76% • Very Strong

As of 2025-09-12

1,080,359

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 19:50:41 UTC

Genres

reggaedancehallelectronicdancelatinsoca

Biography

Kevin Lyttle's musical journey began in his native St. Vincent, where he was influenced by a mix of local Calypsonians and international artists like Michael Jackson and Surface. Lyttle's early struggles with financial limitations didn't deter his passion for music, as he worked various jobs to fund demos that eventually caught the attention of producer Adrian Bailey. Their collaboration on the hit "Turn Me On" catapulted Lyttle to international fame, with the single becoming a sensation at the St. Vincent Carnival and later reaching the top of the charts in the U.K. and U.S. Lyttle's self-titled debut album was released globally in July 2004, solidifying his status as a rising star in the soca music scene.

Top Brand Affinities

Report Date: 2025-09-12

Kevin Lyttle keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily female (57%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 7,831 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Mixcloud, Live Nation, Akai supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kevin Lyttle score 0.03% — Low bucket.

Brand: MixcloudBrand: Live NationBrand: Akai

Followers:1,080,359

Engagements:280

Rate:0.0%

Posts:381

Avg Likes:270

Avg Comments:20

Avg Views:7,831

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,080,359 · Engagements 280 · Rate 0.0% Posts 381 · Views 7,831 · Avg Likes 270 · Avg Comments 20 · Avg Views 7,831	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 41% 35-44: 9% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (41%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (35%) UNITED KINGDOM (8%) CANADA (5%) FRANCE (4%) JAMAICA (3%)	Top regions: UNITED STATES (35%), UNITED KINGDOM (8%), CANADA (5%)
Platform Engagement	Instagram: 142 avg likes/post · Youtube: 7,831 avg views/post	Best reach: Youtube 7,831 avg views; best engagement: Instagram 142 avg likes

Top Brand Affinities

Mixcloud

Score: 27.76

Live Nation

Score: 24.23

Akai

Score: 13.28

Amazon Music

Score: 12.85

Pioneer

Score: 12.45

Hennessy

Score: 11.53

Pro Tools

Score: 11.30

Bim

Score: 9.94

iHeartRadio Music Awards

Score: 9.86

New Era

Score: 7.95

FOX

Score: 7.03

CNN

Score: 6.94

Brand	Category	Score
Mixcloud		27.76
Live Nation		24.23
Akai		13.28
Amazon Music		12.85
Pioneer		12.45
Hennessy		11.53
Pro Tools		11.30
Bim		9.94
iHeartRadio Music Awards		9.86
New Era		7.95
FOX		7.03
CNN		6.94
Steve Madden		6.88
SoundCloud		6.87
American Airlines		6.82
MTV		6.78
Ableton		6.75
Clarks		6.64
MISSGUIDED		5.60
Publix		5.53
Bacardi		5.16
Beats Electronics		5.07
boohoo		4.88
FashionNova		4.33
Coachella		4.29
Margaritaville		4.11
NBC		4.09
Spotify Music		4.01
Timberland		3.79
Campari		3.73
Uber		3.61
NBA		3.61
Fenty beauty		3.55
ESPN		3.28
NFL		3.17
ASOS		3.10
Versace		3.01
Sneakerhead		2.99
Lululemon Athletica		2.95
Los Angeles Lakers		2.94
Stüssy		2.91
NHL		2.82
Comedy Central		2.76
Urban Outfitters		2.70
Forever 21		2.65
TOM FORD		2.54
Dr. Martens		2.52
Heineken		2.52
Rolls-Royce		2.46
Nokia		2.43