Kevin Johansen

Kevin Johansen — rock artist from US.

Kevin Johansen and his band, the Nada, have garnered major critical and popular acclaim in Latin America, particularly in Argentina, earning three Grammy…

Influence: 55.25% Fanbase: 35.50% Trending: 65.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 36.54% • Very Strong

As of 2025-09-08

455,653

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:00:11 UTC

Genres

rockargentine rocklatin rockrock en espanolrock nacionalchilean rockrockpop rockalternativelatin alternativeindie rockeuropeancantautorlatinnu-cumbianueva cancionchicha

Biography

Kevin Johansen and his band, the Nada, have garnered major critical and popular acclaim in Latin America, particularly in Argentina, earning three Grammy nominations for their second album, Sur o No Sur. Born in Alaska and raised in Argentina, Johansen moved to New York City in 1990, where he gained performance experience at venues like CBGB's before returning to Buenos Aires in 2000 to record his debut album, The Nada. His bilingual, multicultural music style appealed to critics and mass audiences alike, with Sur o No Sur, released in 2003, solidifying his success and leading to worldwide tours. Johansen's subsequent albums, including the more understated City Zen, continued to receive high praise from critics.

Top Brand Affinities

Report Date: 2025-09-08

Kevin Johansen is a clear fit for 25-34 & 18-24 audiences with strength across ARGENTINA, PERU, CHILE. The audience is female-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (4,325 avg views per post); Instagram builds the community layer. Affinity data highlights OSGEMEOS, Movistar, Falabella, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kevin Johansen score 0.25% — Low bucket.

Brand: OSGEMEOSBrand: MovistarBrand: Falabella

Followers:455,653

Engagements:1,142

Rate:0.3%

Posts:4,123

Avg Likes:1,130

Avg Comments:30

Avg Views:7,843

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 455,653 · Engagements 1,142 · Rate 0.3% Posts 4,123 · Views 7,843 · Avg Likes 1,130 · Avg Comments 30 · Avg Views 7,843	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 35% 35-44: 14% 45-64: 7%	Largest: 25-34 (41%); next: 18-24 (35%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	ARGENTINA (33%) PERU (11%) CHILE (10%) MEXICO (8%) COLOMBIA (7%)	Top regions: ARGENTINA (33%), PERU (11%), CHILE (10%)
Platform Engagement	Instagram: 957 avg likes/post · Tiktok: 4,325 avg views/post · Youtube: 3,518 avg views/post	Best reach: Tiktok 4,325 avg views; best engagement: Instagram 957 avg likes

Top Brand Affinities

OSGEMEOS

Score: 36.54

Movistar

Score: 22.39

Falabella

Score: 16.04

Cafecito

Score: 15.16

LATAM

Score: 12.47

Lollapalooza

Score: 11.95

Banco Bradesco

Score: 9.62

Suavecito

Score: 8.20

Riachuelo

Score: 6.65

PLAYMOBIL

Score: 6.53

Campari

Score: 5.27

Spotify Music

Score: 4.96

Brand	Category	Score
OSGEMEOS		36.54
Movistar		22.39
Falabella		16.04
Cafecito		15.16
LATAM		12.47
Lollapalooza		11.95
Banco Bradesco		9.62
Suavecito		8.20
Riachuelo		6.65
PLAYMOBIL		6.53
Campari		5.27
Spotify Music		4.96
VidaSana		4.61
MasterCard Incorporated		4.25
Faber-Castell		3.98
Cartoon Network		3.68
Columbia Pictures		3.16
Pantone Inc		3.06
musical.ly		2.29
Snoopy And The Peanuts Gang		2.20
Aperol		2.12
Tinder		1.96
Kodak		1.92
Pixar		1.90
Pokemon Go		1.90
Nikon		1.85
Paramount Pictures		1.83
Polaroid		1.75
Adobe		1.71
HBO		1.70
Star Wars		1.68
Warner Bros		1.60
Netflix		1.57
Guess		1.52
Huawei		1.30
FIFA		1.28
Heineken		1.20
Guinness		1.19
Fujifilm		1.19
DC Entertainment		1.18
Coca-Cola		1.18
National Geographic		1.17
Canon		1.09
Pepsi		1.08
Airbnb		1.06
Marvel		1.06
Travelgram		1.05
Sony		1.05
Lamborghini		1.01
GoPro		0.98