Kevin Gates
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-13
25,134,872
Social Media Followers
As of 2025-08-13
00:00:00
Hours Airplay
2025-10-07 16:56:06 UTC
Genres
Biography
Born and raised in Baton Rouge, Kevin Jerome Gilyard debuted in 2007 with "Pick of da Litter" and quickly gained traction with mixtapes like "The Luca Brasi Story," released under his label Bread Winners' Association. Signing with Atlantic Records, Gates collaborated with artists like Wiz Khalifa and Juicy J, achieving commercial success with his albums and mixtapes. His poignant lyrics and gruff delivery have solidified his position as a prominent figure in contemporary rap.
Kevin Gates resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, CANADA, NIGERIA. With a heavily male (60%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (372,650 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Spinrilla, True Religion, Hennessy makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 25,134,872 · Engagements 68,137 · Rate 0.3% Posts 1,576 · Views 381,214 · Avg Likes 62,904 · Avg Comments 1,680 · Avg Views 381,214 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 36% 35-44: 8% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (36%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (72%) CANADA (3%) NIGERIA (2%) SOUTH AFRICA (2%) BRAZIL (2%) |
Top regions: UNITED STATES (72%), CANADA (3%), NIGERIA (2%) |
| Platform Engagement | Instagram: 30,472 avg likes/post · Tiktok: 372,650 avg views/post · Youtube: 8,564 avg views/post | Best reach: Tiktok 372,650 avg views; best engagement: Tiktok 31,850 avg likes |
Top Brand Affinities
Spinrilla
True Religion
Hennessy
Amazon Music
Alexander McQueen
Steve Madden
Kodak
ESPN
Christian Louboutin
UGG
FashionNova
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Spinrilla | Entertainment & Media | 36.72 |
| True Religion | Apparel & Fashion | 18.74 |
| Hennessy | Alcoholic Beverages | 9.44 |
| Amazon Music | Entertainment & Media | 8.72 |
| Alexander McQueen | Apparel & Fashion | 8.05 |
| Steve Madden | Apparel & Fashion | 7.99 |
| Kodak | Cameras & Photography | 6.27 |
| ESPN | Entertainment & Media | 5.96 |
| Christian Louboutin | Apparel & Fashion | 5.47 |
| UGG | Apparel & Fashion | 5.10 |
| FashionNova | Apparel & Fashion | 4.97 |
| SoundCloud | Entertainment | 4.94 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 4.85 |
| Moncler | Apparel & Fashion | 4.81 |
| iHeartRadio Music Awards | Entertainment | 4.42 |
| GMC | Automotive | 4.20 |
| Fenty beauty | Beauty & Personal Care | 3.97 |
| Los Angeles Lakers | Sports & Outdoors | 3.84 |
| Beats Electronics | Audio & Music Gear | 3.73 |
| Sneakerhead | Footwear | 3.72 |
| NBA | Sports & Outdoors | 3.70 |
| Verizon | Telecom & Internet Services | 3.65 |
| Target | Apparel | 3.50 |
| NFL | Sports & Outdoors | 3.40 |
| OLD NAVY | Apparel & Fashion | 3.35 |
| Barber Shop Connect | Beauty & Personal Care | 3.32 |
| Dolce & Gabbana | Apparel & Fashion | 3.25 |
| Philips | Consumer Electronics | 3.22 |
| Versace | Apparel & Fashion | 3.05 |
| MTV | Entertainment | 2.95 |
| Herbalife | Health & Wellness | 2.94 |
| Michael Kors | Apparel & Fashion | 2.71 |
| Marc Jacobs | Apparel & Fashion | 2.65 |
| Timberland | Apparel & Fashion | 2.64 |
| Dodge | Automotive | 2.64 |
| Yves Saint Laurent | Apparel & Fashion | 2.56 |
| Sprite | Beverages | 2.52 |
| FOREX | Finance, Banking & Insurance | 2.51 |
| Cadillac | Automotive | 2.51 |
| Walmart | E-commerce & Marketplaces | 2.50 |
| Polo Ralph Lauren | Apparel & Fashion | 2.31 |
| Supreme | Apparel & Fashion | 2.27 |
| Spotify Music | Entertainment & Media | 2.24 |
| ASOS | Apparel & Fashion | 2.02 |
| Puma | Apparel & Fashion | 1.98 |
| Fendi | Luxury & Designer | 1.96 |
| Under Armour | Apparel & Fashion | 1.95 |
| Paypal | Finance, Banking & Insurance | 1.95 |
| Gucci | Luxury & Designer | 1.95 |
| Call of Duty | Gaming & Esports (Software/Titles) | 1.91 |
Official Profiles
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LoginArtist: Kevin Gates
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 22:47:40 | Really Really | G100 - The Throwback Station | Rincon, GA, US | 2 |
| 2025-08-22 22:47:30 | 2 Phones | G100 - The Throwback Station | Rincon, GA, US | 4 |
| 2025-08-22 21:20:33 | Really Really | WBTJ | Richmond, VA, US | 110 |
| 2025-08-22 08:49:09 | Stutter | WRSV | Rocky Mount, NC, US | 154 |
| 2025-08-22 08:26:53 | I Am Who They Say I Am (feat. Kevin Gates and Quando Rondo) | KBOO | Portland, US | 85 |
| 2025-08-22 05:10:33 | Real 2 | The Heat | Washington, D.C., US | 237 |
| 2025-08-22 03:29:45 | 2 Phones | Mouv' | Paris, FR | 230 |
| 2025-08-22 00:10:06 | Stutter | WRSV | Rocky Mount, NC, US | 154 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
