Kettama
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
417,590
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:04:58 UTC
Genres
Biography
Kettama engages 18-24 & 25-34 audiences with repeatable results in AUSTRALIA, UNITED KINGDOM, IRELAND. The fan base skews heavily male (88%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (72,778 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Bec & Bridge, Mixcloud, Motel Rocks, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 417,590 · Engagements 25,775 · Rate 6.2% Posts 870 · Views 98,078 · Avg Likes 25,561 · Avg Comments 189 · Avg Views 98,078 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 41% 35-44: 7% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (41%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
AUSTRALIA (30%) UNITED KINGDOM (28%) IRELAND (26%) UNITED STATES (6%) FRANCE (4%) |
Top regions: AUSTRALIA (30%), UNITED KINGDOM (28%), IRELAND (26%) |
| Platform Engagement | Instagram: 21,714 avg likes/post · Tiktok: 25,300 avg views/post · Youtube: 72,778 avg views/post | Best reach: Youtube 72,778 avg views; best engagement: Instagram 21,714 avg likes |
Top Brand Affinities
Bec & Bridge
Mixcloud
Motel Rocks
Pioneer
Ableton
SoundCloud
MOOG
Carlsberg
Guinness
River Island
Maison Margiela
JACQUEMUS
| Brand | Category | Score |
|---|---|---|
| Bec & Bridge | 85.05 | |
| Mixcloud | 46.03 | |
| Motel Rocks | 45.91 | |
| Pioneer | 27.85 | |
| Ableton | 27.03 | |
| SoundCloud | 16.82 | |
| MOOG | 16.45 | |
| Carlsberg | 13.40 | |
| Guinness | 12.34 | |
| River Island | 10.39 | |
| Maison Margiela | 9.32 | |
| JACQUEMUS | 8.09 | |
| Vauxhall | 8.03 | |
| MISSGUIDED | 8.03 | |
| boohoo | 7.76 | |
| Tesco | 7.70 | |
| Acne Studios | 7.47 | |
| Vivienne Westwood | 7.29 | |
| Tomorrowland | 7.24 | |
| Jameson | 6.81 | |
| Stone Island | 6.75 | |
| Ryanair | 6.74 | |
| Myprotein | 6.65 | |
| Stüssy | 6.38 | |
| Urban Outfitters | 5.66 | |
| Heineken | 5.66 | |
| Kmart | 4.68 | |
| ASOS | 4.41 | |
| Primark | 4.40 | |
| Movistar | 4.30 | |
| Bacardi | 4.20 | |
| Smirnoff | 4.01 | |
| Lush | 3.84 | |
| Tinder | 3.72 | |
| Beats Electronics | 3.67 | |
| Kodak | 3.63 | |
| Coors | 3.53 | |
| Topshop | 3.48 | |
| Spotify Music | 3.34 | |
| Coachella | 3.15 | |
| Dr. Martens | 3.12 | |
| Sunnies Studios | 2.96 | |
| Chrysler | 2.95 | |
| Barber Shop Connect | 2.78 | |
| Emporium | 2.68 | |
| Showtime | 2.68 | |
| Carhartt | 2.67 | |
| Lacoste | 2.64 | |
| Baileys | 2.61 | |
| Balenciaga | 2.59 |
Official Profiles
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LoginArtist: Kettama
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-28 20:30 UTC | Maribou State, Wilkinson, Kettama, Alix Perez, Sam Gellaitry, Mozey, Atrip, Emily Makis, Club Angel, Home Brew, GOOD NEIGHBOURS, Hound, FUKHED | Hagley Park Entertainment Triangle | Christchurch, New Zealand | |
| 2026-01-02 03:00 UTC | Wildlands 2026 | Brisbane Showgrounds | City of Brisbane, Australia | — |
| 2026-01-03 20:00 UTC | Wildlands Perth 2026 | Arena Joondalup | City of Joondalup, Australia | |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
