Ketama

Ketama

Country: ES

Influence: 49.60% Fanbase: 24.66% Trending: 62.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Estrella Galícia • 60.60% • Very Strong

As of 2025-09-09

33,483

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:39 UTC

Genres

popspanish poppop flamencoeuropeancantautorflamenconuevo flamencoeuropeanothersworldwidelatinrumba

Biography

Madrid's Ketama trio, comprised of brothers Antonio and Juan Miguel Carmona and cousin Juan Carmona, are pioneers of the "new flamenco" movement. With a career spanning from 1985 to 2004, they blended flamenco with various genres like hip-hop, house, salsa, Brazilian, reggae, pop, funk, jazz, and collaborated with Malian multi-instrumentalist Toumani Diabate. Ketama's innovative approach garnered both critics and fans, ultimately introducing flamenco to a new generation of music enthusiasts. They were known for their virtuosic playing and vocal harmonies, sharing stages with legends like Paco de Lucia, Celia Cruz, and Prince.

The trio, hailing from a musical family with roots tracing back to guitarist Ico Habichuela, built their reputation as the house band of Canestra Tabiao alongside renowned artists like Enrique Morente and Camarón De La Isla. Ketama's fame soared after opening for iconic acts such as Prince and the Rolling Stones, solidifying their status in the music industry. Their collaboration with Toumani Diabate on the Songhai project further showcased their musical versatility, blending flamenco with African influences and earning critical acclaim. Throughout their career, Ketama pushed boundaries and expanded the horizons of flamenco music, leaving a lasting impact on the genre.

Ketama Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Ketama keeps 25-34 & 18-24 audiences engaged throughout SPAIN, ARGENTINA, UNITED STATES. The composition is heavily male (72%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,599 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Estrella Galícia, El Corte Ingles, Fnac supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ketama score 2.60%Strong bucket.
Brand: Estrella GalíciaBrand: El Corte InglesBrand: Fnac
Followers:33,483
Engagements:869
Rate:2.6%
Posts:556
Views:1,599
Avg Likes:868
Avg Comments:39
Avg Views:1,599

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 33,483 · Engagements 869 · Rate 2.6%
Posts 556 · Views 1,599 · Avg Likes 868 · Avg Comments 39 · Avg Views 1,599
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 24%
45-64: 19%
35-44: 18%
Largest: 25-34 (36%); next: 18-24 (24%)
Gender Split Female: 28%
Male: 72%
Non-binary/Other: 0%
Skews male (72%)
Top Countries SPAIN (74%)
ARGENTINA (4%)
UNITED STATES (4%)
MEXICO (2%)
COLOMBIA (2%)
Top regions: SPAIN (74%), ARGENTINA (4%), UNITED STATES (4%)
Platform Engagement Instagram: 842 avg likes/post · Youtube: 1,599 avg views/post Best reach: Youtube 1,599 avg views; best engagement: Instagram 842 avg likes

Top Brand Affinities

Estrella Galícia
Score: 60.60
El Corte Ingles
Score: 56.30
Fnac
Score: 25.66
Akg
Score: 16.66
Iberia
Score: 16.43
Univision
Score: 16.18
Amazon Music
Score: 13.11
Movistar
Score: 12.83
Pro Tools
Score: 9.94
PLAYMOBIL
Score: 8.83
VidaSana
Score: 8.81
Daewoo
Score: 7.75
Brand Category Score
Estrella Galícia 60.60
El Corte Ingles 56.30
Fnac 25.66
Akg 16.66
Iberia 16.43
Univision 16.18
Amazon Music 13.11
Movistar 12.83
Pro Tools 9.94
PLAYMOBIL 8.83
VidaSana 8.81
Daewoo 7.75
Suavecito 7.00
Moët & Chandon 6.48
Patek Philippe 6.24
Spotify Music 5.39
Cafecito 4.73
musical.ly 4.33
Ableton 4.24
Iberostar Hotels & Resorts 4.06
NBC 3.50
Stradivarius 3.41
Pull&Bear 2.77
Primark 2.57
Carrefour 2.52
Armani 1.95
Beats Electronics 1.84
Aperol 1.77
Heineken 1.76
Guess 1.73
Yamaha 1.60
shein 1.50
Fiat 1.46
Bershka 1.43
Zara 1.43
Versace 1.31
Vogue 1.29
Ray-Ban 1.28
Renault 1.27
Pepsi 1.21
SoundCloud 1.18
Polo Ralph Lauren 1.18
Amazon 1.15
Pixar 1.14
Cartier 1.10
Universal 1.07
Yves Saint Laurent 1.02
Levi's 1.00
L'Oréal Paris 0.98
Tommy Hilfiger 0.95

Official Profiles

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Artist: Ketama

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-29 03:00 UTC Ketama Dingwalls London, United Kingdom

Trending Artist