Ketama
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
33,483
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:39 UTC
Genres
Biography
The trio, hailing from a musical family with roots tracing back to guitarist Ico Habichuela, built their reputation as the house band of Canestra Tabiao alongside renowned artists like Enrique Morente and Camarón De La Isla. Ketama's fame soared after opening for iconic acts such as Prince and the Rolling Stones, solidifying their status in the music industry. Their collaboration with Toumani Diabate on the Songhai project further showcased their musical versatility, blending flamenco with African influences and earning critical acclaim. Throughout their career, Ketama pushed boundaries and expanded the horizons of flamenco music, leaving a lasting impact on the genre.
Ketama keeps 25-34 & 18-24 audiences engaged throughout SPAIN, ARGENTINA, UNITED STATES. The composition is heavily male (72%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,599 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Estrella Galícia, El Corte Ingles, Fnac supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 33,483 · Engagements 869 · Rate 2.6% Posts 556 · Views 1,599 · Avg Likes 868 · Avg Comments 39 · Avg Views 1,599 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 24% 45-64: 19% 35-44: 18% |
Largest: 25-34 (36%); next: 18-24 (24%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
SPAIN (74%) ARGENTINA (4%) UNITED STATES (4%) MEXICO (2%) COLOMBIA (2%) |
Top regions: SPAIN (74%), ARGENTINA (4%), UNITED STATES (4%) |
| Platform Engagement | Instagram: 842 avg likes/post · Youtube: 1,599 avg views/post | Best reach: Youtube 1,599 avg views; best engagement: Instagram 842 avg likes |
Top Brand Affinities
Estrella Galícia
El Corte Ingles
Fnac
Akg
Iberia
Univision
Amazon Music
Movistar
Pro Tools
PLAYMOBIL
VidaSana
Daewoo
| Brand | Category | Score |
|---|---|---|
| Estrella Galícia | 60.60 | |
| El Corte Ingles | 56.30 | |
| Fnac | 25.66 | |
| Akg | 16.66 | |
| Iberia | 16.43 | |
| Univision | 16.18 | |
| Amazon Music | 13.11 | |
| Movistar | 12.83 | |
| Pro Tools | 9.94 | |
| PLAYMOBIL | 8.83 | |
| VidaSana | 8.81 | |
| Daewoo | 7.75 | |
| Suavecito | 7.00 | |
| Moët & Chandon | 6.48 | |
| Patek Philippe | 6.24 | |
| Spotify Music | 5.39 | |
| Cafecito | 4.73 | |
| musical.ly | 4.33 | |
| Ableton | 4.24 | |
| Iberostar Hotels & Resorts | 4.06 | |
| NBC | 3.50 | |
| Stradivarius | 3.41 | |
| Pull&Bear | 2.77 | |
| Primark | 2.57 | |
| Carrefour | 2.52 | |
| Armani | 1.95 | |
| Beats Electronics | 1.84 | |
| Aperol | 1.77 | |
| Heineken | 1.76 | |
| Guess | 1.73 | |
| Yamaha | 1.60 | |
| shein | 1.50 | |
| Fiat | 1.46 | |
| Bershka | 1.43 | |
| Zara | 1.43 | |
| Versace | 1.31 | |
| Vogue | 1.29 | |
| Ray-Ban | 1.28 | |
| Renault | 1.27 | |
| Pepsi | 1.21 | |
| SoundCloud | 1.18 | |
| Polo Ralph Lauren | 1.18 | |
| Amazon | 1.15 | |
| Pixar | 1.14 | |
| Cartier | 1.10 | |
| Universal | 1.07 | |
| Yves Saint Laurent | 1.02 | |
| Levi's | 1.00 | |
| L'Oréal Paris | 0.98 | |
| Tommy Hilfiger | 0.95 |
Official Profiles
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LoginArtist: Ketama
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-29 03:00 UTC | Ketama | Dingwalls | London, United Kingdom |















