Madrid's Ketama trio, comprised of brothers Antonio and Juan Miguel Carmona and cousin Juan Carmona, are pioneers of the "new flamenco" movement. With a career spanning from 1985 to 2004, they blended flamenco with various genres like hip-hop, house, salsa, Brazilian, reggae, pop, funk, jazz, and collaborated with Malian multi-instrumentalist Toumani Diabate. Ketama's innovative approach garnered both critics and fans, ultimately introducing flamenco to a new generation of music enthusiasts. They were known for their virtuosic playing and vocal harmonies, sharing stages with legends like Paco de Lucia, Celia Cruz, and Prince.

The trio, hailing from a musical family with roots tracing back to guitarist Ico Habichuela, built their reputation as the house band of Canestra Tabiao alongside renowned artists like Enrique Morente and Camarón De La Isla. Ketama's fame soared after opening for iconic acts such as Prince and the Rolling Stones, solidifying their status in the music industry. Their collaboration with Toumani Diabate on the Songhai project further showcased their musical versatility, blending flamenco with African influences and earning critical acclaim. Throughout their career, Ketama pushed boundaries and expanded the horizons of flamenco music, leaving a lasting impact on the genre.