Kerstin Ott
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
257,482
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:06:51 UTC
Genres
Biography
Kerstin Ott's breakout single "Die immer lacht" released in January 2016, earned her the title of the most successful artist of 2016 by GfK Entertainment and won her the German Music Authors' Prize. The song, a collaboration with Stereoact, became a chart-topping hit in Germany and Austria, reaching number 2 and maintaining a top 10 position for an extended period. With over 136 million YouTube views, "Die immer lacht" received the Diamond Award in Germany and went gold in Austria. Ott's subsequent single "Scheissmelodie," released in August 2016, also achieved gold status, while her debut album "Herzbewohner" entered the German Longplay Charts at number 4. Ott received three ECHO nominations in 2016 and was later nominated for the 2018 ECHO in the category of "Artist Pop National."
Kerstin Ott draws 25-34 & 18-24 audiences and holds attention in GERMANY, AUSTRIA, NETHERLANDS. The skew is heavily female (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 3,977,586 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Edeka, KaDeWe, Media Markt makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 257,482 · Engagements 16,956 · Rate 6.6% Posts 271 · Views 3,977,586 · Avg Likes 16,577 · Avg Comments 564 · Avg Views 3,977,586 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 27% 18-24: 25% 45-64: 23% 35-44: 22% |
Largest: 25-34 (27%); next: 18-24 (25%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
GERMANY (77%) AUSTRIA (6%) NETHERLANDS (2%) POLAND (2%) SWITZERLAND (1%) |
Top regions: GERMANY (77%), AUSTRIA (6%), NETHERLANDS (2%) |
| Platform Engagement | Instagram: 1,386 avg likes/post · Youtube: 3,977,586 avg views/post | Best reach: Youtube 3,977,586 avg views; best engagement: Youtube 15,191 avg likes |
Top Brand Affinities
Edeka
KaDeWe
Media Markt
Commerzbank
Hummel
Thermomix
Braun
Schutz
Zimmermann
Rossmann
Augustiner Helles
TUI Group
| Brand | Category | Score |
|---|---|---|
| Edeka | 62.19 | |
| KaDeWe | 33.85 | |
| Media Markt | 33.02 | |
| Commerzbank | 30.35 | |
| Hummel | 26.21 | |
| Thermomix | 23.08 | |
| Braun | 22.39 | |
| Schutz | 20.44 | |
| Zimmermann | 20.12 | |
| Rossmann | 17.80 | |
| Augustiner Helles | 15.56 | |
| TUI Group | 14.47 | |
| Amazon Music | 14.13 | |
| Hering | 14.12 | |
| TUI | 12.26 | |
| Lidl | 9.70 | |
| Lufthansa | 7.87 | |
| PLAYMOBIL | 7.75 | |
| ALDI | 7.20 | |
| Younique | 6.46 | |
| Schwarzkopf | 5.79 | |
| Opel | 5.70 | |
| KARL LAGERFELD | 5.52 | |
| Lindt | 4.51 | |
| Haribo | 4.40 | |
| Iberostar Hotels & Resorts | 4.04 | |
| Baileys | 3.98 | |
| Heinz | 3.50 | |
| Busch | 3.20 | |
| Skoda | 3.08 | |
| Pizza Lover | 2.64 | |
| AMC | 2.56 | |
| Aperol | 2.55 | |
| Geocaching | 2.49 | |
| Audi | 2.44 | |
| Tinder | 2.38 | |
| Primark | 2.37 | |
| Red Bull | 2.35 | |
| Huawei | 2.34 | |
| LEGOLAND | 2.28 | |
| IKEA | 2.21 | |
| Ferrero | 2.13 | |
| SWAROVSKI | 2.04 | |
| Levi's | 2.04 | |
| Hollister Co | 2.02 | |
| Peugeot | 1.96 | |
| Volkswagen | 1.93 | |
| Tommy Hilfiger | 1.91 | |
| Jack Daniels | 1.73 | |
| Mercedes-Benz | 1.68 |
Official Profiles
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LoginArtist: Kerstin Ott
The map shows every radio station that aired Kerstin Ott today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 994,596
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
994,596 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Kerstin Ott | Arena | Trier, Germany | |
| 2025-12-10 04:00 UTC | Apache 207, Kerstin Ott | Hanns-Martin-Schleyer-Halle | Stuttgart, Germany | |
| 2025-12-11 04:00 UTC | Kerstin Ott | Lanxess Arena | Cologne, Germany | |
| 2025-12-12 04:00 UTC | Kerstin Ott | Emsland Arena | Lingen (Ems), Germany | |
| 2025-12-14 04:00 UTC | Kerstin Ott | Barclays Arena | Hamburg, Germany |
