Kerispatih Brand Affinity ranks highest Oppo at 29.15% . Very Strong. Score DMDB 54.73% | Fanbase 43.88%

Kerispatih — pop artist from ID.

Formed in 2003 in Jakarta, Kerispath quickly gained recognition in Indonesia, winning multiple new artist awards in 2005. The band, consisting of members…

Kerispatih

Established

Country: ID | Artist ID: 11e81bd2-d92b-ea92-8a57-a0369fe50396

Find Artist

Genres

poppopindonesian popasian poprockindonesian pop rock

Influential: 54.73% Fanbase: 43.88% Trending: 60.16%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 29.15% • Very Strong

As of 2025-09-09

45,161

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.73% | Fanbase 43.88% | Trending 60.16% | CAREER STAGE: MID_LEVEL

Biography

Formed in 2003 in Jakarta, Kerispath quickly gained recognition in Indonesia, winning multiple new artist awards in 2005. The band, consisting of members Hendra, Arief, Badai, Andika, and Anton, released their debut album, "Kejujuran Hati," in 2005, which achieved platinum sales. In 2007, their second album, "Kenyataan Perasaan," also reached platinum status. The group continued their success with the release of the hit record "Tak Lekang Oleh Waktu" in 2008.

Report Date: 2025-09-09

Kerispatih stands out with 18-24 & 25-34 audiences across INDONESIA, MALAYSIA, UNITED STATES. The profile is heavily male (60%), and content lands hardest on Youtube, where posts average 135,315 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Oppo, Garuda Indonesia, Daihatsu, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Kerispatih a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kerispatih score 1.63% — Moderate bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Daihatsu

Followers:45,161

Engagements:735

Rate:1.6%

Posts:179

Avg Likes:735

Avg Comments:32

Avg Views:135,315

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 45,161 · Engagements 735 · Rate 1.6% Posts 179 · Views 135,315 · Avg Likes 735 · Avg Comments 32 · Avg Views 135,315	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 13-17: 8% 35-44: 6%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	INDONESIA (95%) MALAYSIA (4%) UNITED STATES (1%) CHINA (0%) SINGAPORE (0%)	Top regions: INDONESIA (95%), MALAYSIA (4%), UNITED STATES (1%)
Platform Engagement	Instagram: 439 avg likes/post · Youtube: 135,315 avg views/post	Best reach: Youtube 135,315 avg views; best engagement: Instagram 439 avg likes

Top Brand Affinities

Oppo

Score: 29.15

Garuda Indonesia

Score: 18.99

Daihatsu

Score: 12.94

Datsun

Score: 6.10

Yamaha

Score: 4.50

Carrefour

Score: 4.42

Pizza Hut

Score: 4.38

Xiaomi

Score: 3.73

Gundam

Score: 3.60

Petronas

Score: 3.51

Leica

Score: 3.40

Oriflame

Score: 3.39

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Top Brand Affinities

Brand	Category	Score
Oppo		29.15
Garuda Indonesia		18.99
Daihatsu		12.94
Datsun		6.10
Yamaha		4.50
Carrefour		4.42
Pizza Hut		4.38
Xiaomi		3.73
Gundam		3.60
Petronas		3.51
Leica		3.40
Oriflame		3.39
Universal		3.38
ASUS		3.36
Panasonic		2.90
musical.ly		2.87
Honda		2.67
Boeing		2.62
Mitsubishi Motors		2.39
Ducati		2.20
Nokia		2.14
KENZO		2.09
Spotify Music		2.01
A Game of Tones		2.00
Samsung Group		1.99
Mitsubishi		1.96
Suzuki		1.95
Scion		1.94
Fujifilm		1.82
Toyota		1.77
UNIQLO		1.70
Google		1.62
Transformers		1.60
Snapseed		1.53
H&M		1.48
New Balance		1.42
KFC		1.37
Herbalife		1.29
Marvel		1.24
Sony		1.20
Beats Electronics		1.18
Huawei		1.18
Mazda		1.07
SoundCloud		1.02
FIFA		0.97
National Geographic		0.96
Adobe		0.94
Harley-Davidson		0.92
Lego		0.90
Puma		0.89