Keny Arkana

Keny Arkana — hip-hop & rap artist from FR.

French-Argentine rapper Keny Arkana gained recognition as a member of La Rage du People before embarking on a successful solo career in 2004. Her albums,…

Influence: 52.93% Fanbase: 37.73% Trending: 60.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 28.59% • Very Strong

As of 2025-09-08

510,481

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:46:28 UTC

Genres

hip-hop & rapconscious hip hoprap conscienthip-hop/rapfrench hip hoprap marseillehip hopreggaefrench reggaereggae

Biography

French-Argentine rapper Keny Arkana gained recognition as a member of La Rage du People before embarking on a successful solo career in 2004. Her albums, including the popular L'Esquisse series, have resonated with French-language audiences, with 2017's L'Esquisse 3 reaching new chart heights.

Born in 1982 in Boulogne-Billancourt, Arkana grew up in Marseilles, navigating a tumultuous childhood marked by poverty and instability. From her early days writing poetry and lyrics, she found her voice as a rapper within collectives like Mars Patrie and Etat-Major before co-founding La Rage du People. With a strong anti-capitalist and antiwar stance, Arkana's music reflects her commitment to social justice and activism, leading to critical acclaim and chart success in her native France and beyond.

Top Brand Affinities

Report Date: 2025-09-08

Keny Arkana cuts through with 18-24 & 25-34 audiences and consistency across FRANCE, UNITED STATES, SPAIN. A heavily male (66%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 800,459 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Fnac, ESPRIT, Ricard, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Keny Arkana score 3.94% — Very Strong bucket.

Brand: FnacBrand: ESPRITBrand: Ricard

Followers:510,481

Engagements:20,097

Rate:3.9%

Posts:309

Avg Likes:19,025

Avg Comments:1,353

Avg Views:800,459

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 510,481 · Engagements 20,097 · Rate 3.9% Posts 309 · Views 800,459 · Avg Likes 19,025 · Avg Comments 1,353 · Avg Views 800,459	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 39% 35-44: 11% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (39%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	FRANCE (50%) UNITED STATES (5%) SPAIN (4%) BELGIUM (4%) IRAN (3%)	Top regions: FRANCE (50%), UNITED STATES (5%), SPAIN (4%)
Platform Engagement	Instagram: 5,210 avg likes/post · Youtube: 800,459 avg views/post	Best reach: Youtube 800,459 avg views; best engagement: Youtube 13,815 avg likes

Top Brand Affinities

Fnac

Score: 28.59

ESPRIT

Score: 21.73

Ricard

Score: 17.29

Accor Hotels

Score: 14.21

Akai

Score: 14.05

Evian

Score: 10.45

Longchamp

Score: 7.81

Montblanc

Score: 7.75

Décathlon

Score: 6.47

Elle Magazine

Score: 5.70

KARL LAGERFELD

Score: 4.98

Ableton

Score: 4.76

Brand	Category	Score
Fnac		28.59
ESPRIT		21.73
Ricard		17.29
Accor Hotels		14.21
Akai		14.05
Evian		10.45
Longchamp		7.81
Montblanc		7.75
Décathlon		6.47
Elle Magazine		5.70
KARL LAGERFELD		4.98
Ableton		4.76
Lacoste		4.04
Haribo		3.99
Carrefour		3.30
Garnier		3.23
NBC		3.14
Fila		3.10
Matrix		3.02
KENZO		2.98
Rover		2.96
Comedy Central		2.96
Citroen		2.89
Kodak		2.77
Pull&Bear		2.72
Beats Electronics		2.67
Renault		2.62
Peugeot		2.58
SoundCloud		2.49
Primark		2.38
Jack Daniels		2.26
ASOS		2.24
Spotify Music		2.24
Universal		2.23
Carhartt		2.22
ASICS		2.15
Dr. Martens		1.99
Puma		1.99
Jaguar		1.99
Timberland		1.93
Tarte Cosmetics		1.92
Warner Bros		1.83
Ray-Ban		1.76
The North Face		1.75
NBA		1.73
Versace		1.70
Polaroid		1.69
Heineken		1.68
Red Bull		1.68
Bershka		1.64