Kenny Chesney Brand Affinity ranks highest Ariat at 23.61% . Very Strong. Score DMDB 73.86% | Fanbase 75.70%

Kenny Chesney — country artist from US.

Kenny Chesney, a prominent country artist, has achieved significant success in the music industry. He has won eight Entertainer of the Year Awards and garnered…

Kenny Chesney

Superstar

Country: US | Gender: male | Artist ID: 11e81bc7-161f-6660-a90c-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry road

Influential: 73.86% Fanbase: 75.70% Trending: 72.93%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 23.61% • Very Strong

As of 2025-09-09

3,509,145

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.86% | Fanbase 75.70% | Trending 72.93% | CAREER STAGE: SUPERSTAR

Biography

Kenny Chesney, a prominent country artist, has achieved significant success in the music industry. He has won eight Entertainer of the Year Awards and garnered 31 No. 1 hits. With over 30 million albums sold and consistently selling out headlining tours, Chesney is recognized for his high-energy performances and songs that resonate with real-life experiences. Collaborating with various artists such as Grace Potter, P!nk, and Willie Nelson, Chesney continues to maintain a strong presence in the music scene. His latest single "Happy Does" from the album Here And Now, released on May 1, is currently making waves on the charts.

Known for his musicality and chart-topping hits like "You and Tequila," "When the Sun Goes Down," and "American Kids," Kenny Chesney's enduring popularity is evident through his successful career since 2002. He has headlined numerous tours and has consistently been recognized as a top touring act by Billboard. With a diverse range of collaborations and a string of hit singles, Chesney's music continues to resonate with audiences worldwide.

Report Date: 2025-09-09

Kenny Chesney engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, NIGERIA, CANADA. The fan base skews female-leaning (51%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (229,900 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ariat, Miller Lite, Gillette, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kenny Chesney score 0.76% — Low bucket.

Brand: AriatBrand: Miller LiteBrand: Gillette

Followers:3,509,145

Engagements:26,709

Rate:0.8%

Posts:1,378

Avg Likes:24,843

Avg Comments:1,821

Avg Views:241,416

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,509,145 · Engagements 26,709 · Rate 0.8% Posts 1,378 · Views 241,416 · Avg Likes 24,843 · Avg Comments 1,821 · Avg Views 241,416	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 33% 25-34: 29% 35-44: 17% 45-64: 16%	Largest: 18-24 (33%); next: 25-34 (29%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (72%) NIGERIA (13%) CANADA (5%) BRAZIL (3%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (72%), NIGERIA (13%), CANADA (5%)
Platform Engagement	Instagram: 15,845 avg likes/post · Tiktok: 229,900 avg views/post · Youtube: 11,516 avg views/post	Best reach: Tiktok 229,900 avg views; best engagement: Instagram 15,845 avg likes

Top Brand Affinities

Ariat

Score: 23.61

Miller Lite

Score: 17.71

Gillette

Score: 15.09

Margaritaville

Score: 14.35

Barstool Sports

Score: 11.03

Jetblue Airways

Score: 10.70

Houston Livestock Show and Rodeo

Score: 9.73

Coors

Score: 8.75

Heinz

Score: 8.50

Bud Light

Score: 8.49

Busch

Score: 8.37

Kroger

Score: 6.25

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Ariat		23.61
Miller Lite		17.71
Gillette		15.09
Margaritaville		14.35
Barstool Sports		11.03
Jetblue Airways		10.70
Houston Livestock Show and Rodeo		9.73
Coors		8.75
Heinz		8.50
Bud Light		8.49
Busch		8.37
Kroger		6.25
Publix		5.93
Younique		5.89
FedEx		5.81
MamaBear		5.77
Chick-fil-A		5.76
Verizon		5.51
Carhartt		5.09
The Home Depot		4.99
Budweiser		4.77
Free People		4.69
Lollapalooza		4.62
American Eagle		4.43
ESPN		4.33
BarkBox		4.26
Holden		4.21
Walmart		4.19
GMC		4.18
Lululemon Athletica		4.12
Bentley		4.06
NHL		4.05
PetSmart		4.00
iHeartRadio Music Awards		3.93
Amway		3.83
Taco Bell		3.81
NBC		3.80
OLD NAVY		3.67
Under Armour		3.58
Jack Daniels		3.49
Jeep		3.41
Gatorade		3.36
Kate Spade		3.30
Target		3.27
Philips		3.05
NFL		3.03
Oakley		2.76
Costco		2.64
Dodge		2.61
Paramount Pictures		2.60