Kendrick Lamar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-30
39,169,074
Social Media Followers
As of 2025-09-30
00:00:00
Hours Airplay
2025-10-07 18:46:20 UTC
Genres
Biography
Growing up immersed in hip-hop culture, Lamar began his journey as K. Dot, releasing mixtapes that caught the attention of Top Dawg Entertainment and eventually leading to his major-label debut with good kid, m.A.A.d city. Through albums like DAMN. and Mr. Morale & The Big Steppers, Lamar continues to push boundaries with his introspective and confrontational work, earning him critical acclaim and commercial success. His impact extends beyond music, as seen in his involvement with the Black Lives Matter movement and his headline-grabbing performances at prestigious events like the Super Bowl halftime show.
Kendrick Lamar maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily male (70%), so brand cues around style and status perform well. The clearest reach is on Youtube with 13,187,143 avg views per post; Instagram functions as the community touchpoint. Affinity with Champion, Rockstar Games, SoundCloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 39,169,074 · Engagements 3,962,368 · Rate 10.1% Posts 111 · Views 13,549,693 · Avg Likes 3,942,712 · Avg Comments 88,211 · Avg Views 13,549,693 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 32% 13-17: 7% 35-44: 5% |
Largest: 18-24 (54%); next: 25-34 (32%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (35%) BRAZIL (7%) UNITED KINGDOM (4%) INDIA (4%) NIGERIA (3%) |
Top regions: UNITED STATES (35%), BRAZIL (7%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 3,654,827 avg likes/post · Tiktok: 362,550 avg views/post · Youtube: 13,187,143 avg views/post | Best reach: Youtube 13,187,143 avg views; best engagement: Instagram 3,654,827 avg likes |
Top Brand Affinities
Champion
Rockstar Games
SoundCloud
Beats Electronics
Coachella
Los Angeles Lakers
Lollapalooza
NBA
Kodak
Verizon
Hennessy
Stüssy
| Brand | Category | Score |
|---|---|---|
| Champion | 5.70 | |
| Rockstar Games | 5.37 | |
| SoundCloud | 4.00 | |
| Beats Electronics | 3.82 | |
| Coachella | 3.73 | |
| Los Angeles Lakers | 3.70 | |
| Lollapalooza | 3.63 | |
| NBA | 3.63 | |
| Kodak | 3.57 | |
| Verizon | 3.54 | |
| Hennessy | 3.50 | |
| Stüssy | 3.32 | |
| Sneakerhead | 3.31 | |
| Urban Outfitters | 3.23 | |
| Supreme | 3.16 | |
| NFL | 3.14 | |
| MTV | 3.09 | |
| ESPN | 2.85 | |
| Nickelodeon | 2.80 | |
| Carhartt | 2.78 | |
| Versace | 2.66 | |
| FashionNova | 2.58 | |
| Budweiser | 2.48 | |
| Vans | 2.47 | |
| Timberland | 2.31 | |
| Lacoste | 2.29 | |
| Spotify Music | 2.26 | |
| Showtime | 2.23 | |
| AMC | 2.16 | |
| Paramount Pictures | 2.07 | |
| Call of Duty | 2.03 | |
| Fenty beauty | 2.02 | |
| Gucci | 1.99 | |
| Nike | 1.97 | |
| WWE | 1.89 | |
| Yves Saint Laurent | 1.89 | |
| Sprite | 1.87 | |
| ASOS | 1.83 | |
| Ubisoft | 1.82 | |
| Puma | 1.75 | |
| Polo Ralph Lauren | 1.72 | |
| Balenciaga | 1.71 | |
| Louis Vuitton | 1.71 | |
| GIVENCHY | 1.65 | |
| Forever 21 | 1.62 | |
| Maserati | 1.61 | |
| New Balance | 1.61 | |
| Nintendo | 1.59 | |
| Converse | 1.58 | |
| Dodge | 1.58 |
Official Profiles
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LoginArtist: Kendrick Lamar
The map shows every radio station that aired Kendrick Lamar today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-30)
Total: 79,368,685
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
73,053,452 | 92.04% |
| [+] |
Pandora |
4,200,238 | 5.29% |
| [+] |
Yandex |
1,880,196 | 2.37% |
| [+] |
Jiosaavn |
234,799 | 0.30% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-06)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-10-06 00:20:55 | luther | G100 - The Throwback Station | Rincon, GA, US | 176 |
| 2025-10-06 00:20:38 | luther | KWEE-FM | Portland, OR, US | 172 |
| 2025-10-06 00:20:22 | luther | KALV-FM (Live Phoenix 101.5 FM) | Phoenix, AZ, US | 154 |
| 2025-10-06 00:19:55 | Not Like Us | KRRL-FM Real 92.3 | Los Angeles, CA, US | 6 |
| 2025-10-06 00:18:49 | Not Like Us | Hot 103.5 | Sacramento, CA, US | 271 |
| 2025-10-06 00:17:32 | squabble up | WJMN | Boston, MA, US | 71 |
| 2025-10-06 00:16:10 | Not Like Us | WHZT-FM | Spartanburg, SC, US | 260 |
| 2025-10-06 00:14:37 | All The Stars | i love music | Köln, DE | 227 |
| 2025-10-06 00:13:18 | squabble up | Q97.1 | Visalia, CA, US | 156 |
| 2025-10-06 00:12:40 | peekaboo | KISV-FM | Bakersfield, CA, US | 143 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
