Kendji Girac Brand Affinity ranks highest Birchbox at 19.13% . Very Strong. Score DMDB 68.47% | Fanbase 59.83%

Kendji Girac — pop artist from FR.

Kendji Girac is a French singer who gained recognition as the winner of the third season of The Voice: La Plus Belle Voix in 2014. Born in Bergerac, France in…

Kendji Girac

Recognizable

Country: FR | Gender: male | Artist ID: 11e81bd2-7d44-cc58-9bf4-a0369fe50396

Find Artist

Genres

popfrancotonfrench poppopmainstream pop

Influential: 68.47% Fanbase: 59.83% Trending: 72.79%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Birchbox • 19.13% • Very Strong

As of 2025-09-09

7,667,408

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.47% | Fanbase 59.83% | Trending 72.79% | CAREER STAGE: MAINSTREAM

Biography

Kendji Girac is a French singer who gained recognition as the winner of the third season of The Voice: La Plus Belle Voix in 2014. Born in Bergerac, France in 1996, Girac impressed with his performance of Maître Gims' song "Bella" during the competition. He was coached by singer Mika and won the season with 51% of the public vote. Following his victory, Girac released his debut EP and subsequently launched his first full-length album, Kendji, in August 2014. The album, which featured popular singles like "Color Gitano" and "Andalouse," topped the French charts for ten weeks.

Report Date: 2025-09-09

Kendji Girac resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, MOROCCO, ALGERIA. With a heavily female (56%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (1,350,000 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Birchbox, Leroy Merlin, Cluse makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kendji Girac score 1.34% — Moderate bucket.

Brand: BirchboxBrand: Leroy MerlinBrand: Cluse

Followers:7,667,408

Engagements:102,659

Rate:1.3%

Posts:465

Avg Likes:93,865

Avg Comments:3,793

Avg Views:1,459,986

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,667,408 · Engagements 102,659 · Rate 1.3% Posts 465 · Views 1,459,986 · Avg Likes 93,865 · Avg Comments 3,793 · Avg Views 1,459,986	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 29% 13-17: 7% 35-44: 7%	Largest: 18-24 (53%); next: 25-34 (29%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	FRANCE (39%) MOROCCO (10%) ALGERIA (6%) UNITED STATES (5%) BELGIUM (4%)	Top regions: FRANCE (39%), MOROCCO (10%), ALGERIA (6%)
Platform Engagement	Instagram: 25,565 avg likes/post · Tiktok: 1,350,000 avg views/post · Youtube: 109,986 avg views/post	Best reach: Tiktok 1,350,000 avg views; best engagement: Tiktok 65,550 avg likes

Top Brand Affinities

Birchbox

Score: 19.13

Leroy Merlin

Score: 18.62

Cluse

Score: 17.18

Accor Hotels

Score: 14.80

Kiabi

Score: 14.38

ESPRIT

Score: 13.84

TOUS

Score: 13.34

Galeries Lafayette

Score: 12.69

Jean Paul Gaultier

Score: 11.88

Auchan

Score: 11.38

Air France

Score: 10.64

Sandro

Score: 10.55

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Top Brand Affinities

Brand	Category	Score
Birchbox		19.13
Leroy Merlin		18.62
Cluse		17.18
Accor Hotels		14.80
Kiabi		14.38
ESPRIT		13.84
TOUS		13.34
Galeries Lafayette		12.69
Jean Paul Gaultier		11.88
Auchan		11.38
Air France		10.64
Sandro		10.55
Vichy		9.59
Thermomix		8.56
NBC		6.96
Elle Magazine		6.73
H&M Home		6.44
JACQUEMUS		6.19
Décathlon		5.40
Selfiegram		5.39
KARL LAGERFELD		5.08
Rover		4.62
Haribo		4.61
Garnier		4.56
Daniel Wellington		4.11
Carrefour		3.78
Pull&Bear		3.71
Make Up For Ever		3.71
Kiko		3.62
Harrods		3.41
Sephora		3.35
Lancôme		3.34
Babybump		3.19
ASOS		3.06
BALMAIN		2.96
Lindt		2.95
Montblanc		2.94
Burger King		2.79
KENZO		2.73
Marc Jacobs		2.63
Christian Louboutin		2.59
Stradivarius		2.57
Pizza Lover		2.53
Lacoste		2.43
Ray-Ban		2.35
Levi's		2.34
Zara		2.31
Puma		2.31
Tomorrowland		2.30
Tarte Cosmetics		2.29