Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
1,149,914
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
2025-12-07 11:02:53 UTC
Genres
Biography
Born in Nashville and raised in Michigan, Kem's journey to success involved working odd jobs to fund his music career. His albums, including Intimacy: Album III (2010) and Promise to Love (2014), showcased his musical evolution and earned critical acclaim. With his latest release, Love Always Wins (2020), Kem continues to captivate listeners with his soulful music and heartfelt lyrics, supported by Motown Records.
KEM reliably reaches 25-34 & 35-44 audiences in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. The base is heavily female (62%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (27,721 avg views per post); Tiktok layers on depth and replies. The audience sits near Woolworths, Live Nation, WNBA, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,149,914 · Engagements 5,582 · Rate 0.5% Posts 2,550 · Views 51,021 · Avg Likes 4,997 · Avg Comments 320 · Avg Views 51,021 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 35-44: 26% 18-24: 20% 45-64: 13% |
Largest: 25-34 (39%); next: 35-44 (26%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (82%) SOUTH AFRICA (4%) UNITED KINGDOM (2%) NIGERIA (2%) BRAZIL (2%) |
Top regions: UNITED STATES (82%), SOUTH AFRICA (4%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 1,801 avg likes/post · Tiktok: 23,300 avg views/post · Youtube: 27,721 avg views/post | Best reach: Youtube 27,721 avg views; best engagement: Tiktok 1,972 avg likes |
Top Brand Affinities
Woolworths
Live Nation
WNBA
Amazon Music
Delta
Benihana
Steve Madden
Marshalls
NORDSTROM
iHeartRadio Music Awards
T.J. Maxx
Verizon
| Brand | Category | Score |
|---|---|---|
| Woolworths | 31.43 | |
| Live Nation | 25.16 | |
| WNBA | 19.35 | |
| Amazon Music | 10.95 | |
| Delta | 8.61 | |
| Benihana | 8.09 | |
| Steve Madden | 7.79 | |
| Marshalls | 7.77 | |
| NORDSTROM | 7.71 | |
| iHeartRadio Music Awards | 7.44 | |
| T.J. Maxx | 7.34 | |
| Verizon | 7.34 | |
| Publix | 7.01 | |
| CNN | 6.98 | |
| Hennessy | 6.95 | |
| Kroger | 6.85 | |
| Coach | 6.35 | |
| NBC | 6.20 | |
| Macy's | 5.67 | |
| Bath & Body Works | 5.50 | |
| FedEx | 5.46 | |
| FashionNova | 5.38 | |
| HomeGoods | 5.30 | |
| Walgreens | 5.07 | |
| Philips | 5.00 | |
| Los Angeles Lakers | 4.78 | |
| Chick-fil-A | 4.46 | |
| Margaritaville | 4.43 | |
| ESPN | 4.28 | |
| NFL | 4.22 | |
| Walmart | 4.20 | |
| Colgate | 3.93 | |
| Kate Spade | 3.91 | |
| Christian Louboutin | 3.85 | |
| ASOS | 3.53 | |
| H&M | 3.48 | |
| MTV | 3.36 | |
| TOM FORD | 3.32 | |
| Tiffany & Co | 3.12 | |
| Target | 3.01 | |
| Fenty beauty | 2.95 | |
| NBA | 2.93 | |
| SoundCloud | 2.89 | |
| Amazon | 2.81 | |
| Paramount Pictures | 2.80 | |
| Spotify Music | 2.70 | |
| shein | 2.66 | |
| Pandora | 2.60 | |
| CBS | 2.58 | |
| Topshop | 2.57 |
Official Profiles
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LoginArtist: KEM
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 04:00 UTC | KEM | Winspear Opera House | Dallas, United States | |
| 2025-12-20 04:00 UTC | KEM | Margot & Bill Winspear Opera House | Dallas, United States | — |
| 2026-02-10 20:00 UTC | Kem | Norwegian Cruise Line | Miami, United States | |
| 2026-03-06 06:30 UTC | KEM | Blue Note Jazz Club | New York, United States | |
| 2026-03-07 06:30 UTC | Kem | Blue Note Jazz Club | New York, United States | |
| 2026-03-08 04:00 UTC | Kem | Blue Note Jazz Club | New York, United States | |
| 2026-03-09 05:30 UTC | KEM | Blue Note Jazz Club | New York, United States | |
| 2026-03-13 02:00 UTC | Kem | Blue Note Los Angeles | Los Angeles, United States | |
| 2026-03-14 02:00 UTC | Kem | Blue Note Los Angeles | Los Angeles, United States | |
| 2026-03-15 02:00 UTC | Kem | Blue Note Los Angeles | Los Angeles, United States | |
| 2026-03-16 04:30 UTC | Kem | Blue Note Los Angeles | Los Angeles, United States |
