Kelvin Jones
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
288,492
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:51:08 UTC
Genres
Biography
Kelvin Jones resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, GERMANY, UNITED KINGDOM. The demographic is heavily male (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 12,991 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Commerzbank, About you, Edeka maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 288,492 · Engagements 610 · Rate 0.2% Posts 331 · Views 15,479 · Avg Likes 583 · Avg Comments 33 · Avg Views 15,479 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 36% 35-44: 8% 13-17: 4% |
Largest: 18-24 (48%); next: 25-34 (36%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (24%) GERMANY (18%) UNITED KINGDOM (9%) SOUTH AFRICA (7%) BRAZIL (5%) |
Top regions: UNITED STATES (24%), GERMANY (18%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 308 avg likes/post · Tiktok: 2,488 avg views/post · Youtube: 12,991 avg views/post | Best reach: Youtube 12,991 avg views; best engagement: Instagram 308 avg likes |
Top Brand Affinities
Commerzbank
About you
Edeka
Braun
Hummel
Zalando
Nakd
Amazon Music
Sennheiser
Ellesse
Thermomix
Lufthansa
| Brand | Category | Score |
|---|---|---|
| Commerzbank | 39.20 | |
| About you | 37.05 | |
| Edeka | 17.00 | |
| Braun | 15.50 | |
| Hummel | 14.68 | |
| Zalando | 14.61 | |
| Nakd | 13.98 | |
| Amazon Music | 13.24 | |
| Sennheiser | 11.38 | |
| Ellesse | 10.89 | |
| Thermomix | 9.01 | |
| Lufthansa | 8.77 | |
| OOTD Magazine | 8.09 | |
| Pro Tools | 7.27 | |
| Paulaner | 7.16 | |
| Lidl | 6.99 | |
| KARL LAGERFELD | 6.53 | |
| Ableton | 6.15 | |
| Pioneer | 5.87 | |
| NBC | 5.18 | |
| essie | 4.94 | |
| boohoo | 4.89 | |
| Tomorrowland | 4.84 | |
| Aperol | 4.67 | |
| Leica | 4.57 | |
| Spotify Music | 4.38 | |
| Daniel Wellington | 4.16 | |
| Lollapalooza | 3.78 | |
| ASOS | 3.70 | |
| Heinz | 3.64 | |
| Polaroid | 3.56 | |
| Pull&Bear | 3.56 | |
| UEFA | 3.40 | |
| Lindt | 3.25 | |
| Beats Electronics | 3.15 | |
| Urban Outfitters | 3.05 | |
| Carhartt | 2.86 | |
| Michael Kors | 2.85 | |
| Bershka | 2.79 | |
| MTV | 2.78 | |
| Ray-Ban | 2.74 | |
| Stradivarius | 2.61 | |
| Busch | 2.60 | |
| SoundCloud | 2.58 | |
| Geocaching | 2.49 | |
| H&M | 2.42 | |
| IKEA | 2.38 | |
| Dr. Martens | 2.34 | |
| Lush | 2.33 | |
| Primark | 2.31 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















