Kelsey Lu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
209,393
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:04:46 UTC
Genres
Biography
In addition to her music career, Lu has ventured into scoring films such as 'DAUGHTERS' and 'Earth Mama,' while also participating in various art installations and fashion campaigns. With upcoming music releases and a second album on the horizon, Kelsey Lu continues to push the boundaries of artistic expression across multiple mediums.
Kelsey Lu draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 24,326 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Courrèges, Ann Demeulemeester, Thom Browne makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 209,393 · Engagements 3,500 · Rate 1.7% Posts 53 · Views 24,326 · Avg Likes 3,435 · Avg Comments 99 · Avg Views 24,326 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 35% 35-44: 7% 13-17: 7% |
Largest: 18-24 (50%); next: 25-34 (35%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (34%) BRAZIL (7%) UNITED KINGDOM (5%) FRANCE (5%) MEXICO (4%) |
Top regions: UNITED STATES (34%), BRAZIL (7%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 2,046 avg likes/post · Youtube: 24,326 avg views/post | Best reach: Youtube 24,326 avg views; best engagement: Instagram 2,046 avg likes |
Top Brand Affinities
Courrèges
Ann Demeulemeester
Thom Browne
Etro
NET-A-PORTER
Loro Piana
Roberto Cavalli Newborn
Jil Sander
GENTLE MONSTER
Mixcloud
Manolo Blahnik
Jean Paul Gaultier
| Brand | Category | Score |
|---|---|---|
| Courrèges | 95.19 | |
| Ann Demeulemeester | 92.33 | |
| Thom Browne | 59.29 | |
| NET-A-PORTER | 33.83 | |
| Etro | 33.83 | |
| Loro Piana | 32.52 | |
| Roberto Cavalli Newborn | 30.51 | |
| Jil Sander | 19.35 | |
| GENTLE MONSTER | 18.30 | |
| Mixcloud | 18.25 | |
| Manolo Blahnik | 18.11 | |
| Jean Paul Gaultier | 17.71 | |
| Armani Beauty | 17.64 | |
| Maison Margiela | 17.16 | |
| Acne Studios | 16.70 | |
| Bottega Veneta | 15.30 | |
| Glossier | 14.82 | |
| MOOG | 13.98 | |
| Alexander Wang | 13.91 | |
| Marni | 13.61 | |
| Ableton | 13.50 | |
| Depop | 12.78 | |
| All Saints | 12.48 | |
| Lanvin | 12.42 | |
| JACQUEMUS | 12.42 | |
| Vivienne Westwood | 11.84 | |
| Loewe | 11.73 | |
| Sandro | 11.72 | |
| HBO Max | 11.63 | |
| Tory Burch | 11.45 | |
| J.Crew | 10.89 | |
| Stella McCartney | 10.83 | |
| Tate Modern | 10.27 | |
| Emporio Armani | 10.15 | |
| KARL LAGERFELD | 9.75 | |
| Jimmy Choo | 9.25 | |
| Madewell | 8.96 | |
| Carolina Herrera | 8.65 | |
| Amazon Music | 8.00 | |
| Miu Miu | 7.86 | |
| Moncler | 7.71 | |
| Atmos | 7.65 | |
| Free People | 7.41 | |
| Alexander McQueen | 7.07 | |
| Dsquared | 6.82 | |
| Coachella | 6.74 | |
| Barbie | 6.58 | |
| Max Mara | 6.56 | |
| SoundCloud | 6.18 | |
| Marc Jacobs | 6.05 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















