Kelsea Ballerini Brand Affinity ranks highest Sherri Hill at 30.94% . Very Strong. Score DMDB 64.61% | Fanbase 57.32%

Kelsea Ballerini — pop artist from US.

Kelsea Ballerini is a notable country artist who made history with her debut album, The First Time, by becoming the only female country artist to achieve three…

Kelsea Ballerini

Recognizable

Country: US | Gender: female | Artist ID: 11e81bca-cf24-6bf8-9b5a-a0369fe50396

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Genres

poppoppost-teen popindie popcountrycountrycontemporary country

Influential: 64.61% Fanbase: 57.32% Trending: 68.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sherri Hill • 30.94% • Very Strong

As of 2025-09-09

8,028,342

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.61% | Fanbase 57.32% | Trending 68.25% | CAREER STAGE: MAINSTREAM

Biography

Kelsea Ballerini is a notable country artist who made history with her debut album, The First Time, by becoming the only female country artist to achieve three consecutive #1 singles from a debut album. She has released several successful albums, including platinum-selling The First Time (2015), gold-selling Unapologetically (2017), gold-selling kelsea (2020), ballerini (2020), and SUBJECT TO CHANGE (2022). With seven #1 singles, 32 RIAA certifications, and over 7.5 billion streams, Ballerini has received critical acclaim and numerous awards, including two ACM Awards, two CMA Awards, and four GRAMMY nominations.

In 2019, Ballerini was inducted as a member of the Grand Ole Opry. Her latest release, Rolling Up the Welcome Mat (2023), led to a Saturday Night Live debut, a TIME Magazine cover feature, a GRAMMY nomination for "Best Country Album," and praise from notable publications like The New York Times, Variety, and Rolling Stone. Ballerini's collaboration with Noah Kahan on the single "Cowboys Cry Too" showcases her continued success in the industry. She is also set to appear as a Coach on Season 27 of NBC's The Voice, premiering in Spring 2025.

Report Date: 2025-09-09

Kelsea Ballerini stands out with 18-24 & 25-34 audiences across UNITED STATES, CANADA, BRAZIL. The profile is heavily female (73%), and content lands hardest on Tiktok, where posts average 383,700 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Sherri Hill, Fabletics, Ariat, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Kelsea Ballerini a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kelsea Ballerini score 0.91% — Low bucket.

Brand: Sherri HillBrand: FableticsBrand: Ariat

Followers:8,028,342

Engagements:73,217

Rate:0.9%

Posts:2,229

Avg Likes:70,659

Avg Comments:1,224

Avg Views:399,469

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,028,342 · Engagements 73,217 · Rate 0.9% Posts 2,229 · Views 399,469 · Avg Likes 70,659 · Avg Comments 1,224 · Avg Views 399,469	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 27% 35-44: 10% 13-17: 8%	Largest: 18-24 (49%); next: 25-34 (27%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (58%) CANADA (5%) BRAZIL (4%) UNITED KINGDOM (4%) PHILIPPINES (4%)	Top regions: UNITED STATES (58%), CANADA (5%), BRAZIL (4%)
Platform Engagement	Instagram: 26,836 avg likes/post · Tiktok: 383,700 avg views/post · Youtube: 15,769 avg views/post	Best reach: Tiktok 383,700 avg views; best engagement: Tiktok 42,750 avg likes

Top Brand Affinities

Sherri Hill

Score: 30.94

Fabletics

Score: 16.02

Ariat

Score: 15.11

Houston Livestock Show and Rodeo

Score: 13.69

Barstool Sports

Score: 10.83

REVOLVE

Score: 9.98

Margaritaville

Score: 9.97

Arbonne

Score: 9.78

Madewell

Score: 9.76

NORDSTROM

Score: 9.72

SeneGence

Score: 9.27

T.J. Maxx

Score: 8.99

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Top Brand Affinities

Brand	Category	Score
Sherri Hill		30.94
Fabletics		16.02
Ariat		15.11
Houston Livestock Show and Rodeo		13.69
Barstool Sports		10.83
REVOLVE		9.98
Margaritaville		9.97
Arbonne		9.78
Madewell		9.76
NORDSTROM		9.72
SeneGence		9.27
T.J. Maxx		8.99
Coors		8.28
Barbie		7.91
Anthropologie		7.81
Verizon		7.60
Free People		7.18
Gillette		7.06
Steve Madden		6.81
Younique		6.58
Chick-fil-A		6.09
Bath & Body Works		6.02
Busch		5.98
Carhartt		5.71
ULTA Beauty		5.70
Target		5.61
Abercrombie & Fitch		5.44
American Eagle		5.44
Bud Light		5.30
iHeartRadio Music Awards		5.17
Kroger		5.15
Budweiser		5.05
Urban Outfitters		4.96
Coach		4.67
Sunnies Studios		4.34
Dunkin' Donuts		4.31
Lululemon Athletica		4.22
NBC		4.13
OLD NAVY		4.01
NHL		3.89
Kate Spade		3.73
ABC		3.73
ESPN		3.62
Lollapalooza		3.51
Babybump		3.49
Heinz		3.35
PetSmart		3.16
Walmart		3.08
Showtime		3.03
Jack Daniels		3.00