Kelly Rowland Brand Affinity ranks highest Nasty Gal at 18.62% . Very Strong. Score DMDB 74.10% | Fanbase 75.83%

Kelly Rowland — pop artist from US.

Kelly Rowland rose to fame in the late 1990s as a member of Destiny's Child, one of the most successful vocal groups in music history. Since the early 2000s,…

Kelly Rowland

Superstar

Country: US | Gender: female | Artist ID: 11e81bca-0fcf-ae5c-bc94-a0369fe50396

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Genres

popdance poppoppost-teen pophip popmainstream popr&b, funk & soulr&burban contemporaryneo soulr&b/soulpop r&bcontemporary r&bhip-hop & rappop rapatl hip hop

Influential: 74.10% Fanbase: 75.83% Trending: 73.24%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Nasty Gal • 18.62% • Very Strong

As of 2025-09-09

19,602,086

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.10% | Fanbase 75.83% | Trending 73.24% | CAREER STAGE: SUPERSTAR

Biography

Kelly Rowland rose to fame in the late 1990s as a member of Destiny's Child, one of the most successful vocal groups in music history. Since the early 2000s, Rowland has established herself as a solo artist in the pop-R&B genre, releasing successful albums such as Simply Deep (2002), Ms. Kelly (2007), Here I Am (2011), and Talk a Good Game (2013). In addition to her music career, Rowland has also ventured into acting, appearing in films and television shows.

Originally from Atlanta, Kelly Rowland began singing at a young age and later joined Destiny's Child, formed by Beyoncé Knowles in 1997. Following the group's hiatus, Rowland pursued a solo career, achieving success with hits like "Dilemma" and "Motivation." Over the years, she has continued to release music, collaborate with other artists, and explore opportunities in film and television, including her role in the movie Bad Hair and her work on its soundtrack.

Report Date: 2025-09-09

Kelly Rowland maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily female (65%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 5,800,000 avg views per post; Instagram functions as the community touchpoint. Affinity with Nasty Gal, JACQUEMUS, Shea Moisture makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kelly Rowland score 0.53% — Low bucket.

Brand: Nasty GalBrand: JACQUEMUSBrand: Shea Moisture

Followers:19,602,086

Engagements:104,217

Rate:0.5%

Posts:1,871

Avg Likes:101,690

Avg Comments:1,300

Avg Views:5,952,994

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,602,086 · Engagements 104,217 · Rate 0.5% Posts 1,871 · Views 5,952,994 · Avg Likes 101,690 · Avg Comments 1,300 · Avg Views 5,952,994	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 39% 35-44: 8% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (39%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (48%) BRAZIL (8%) UNITED KINGDOM (5%) SOUTH AFRICA (3%) CANADA (3%)	Top regions: UNITED STATES (48%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 55,841 avg likes/post · Tiktok: 5,800,000 avg views/post · Youtube: 152,994 avg views/post	Best reach: Tiktok 5,800,000 avg views; best engagement: Instagram 55,841 avg likes

Top Brand Affinities

Nasty Gal

Score: 18.62

JACQUEMUS

Score: 14.91

Shea Moisture

Score: 14.32

boohoo

Score: 13.51

MISSGUIDED

Score: 12.66

Fabletics

Score: 11.67

Alexander Wang

Score: 11.50

Jean Paul Gaultier

Score: 10.33

Coach

Score: 9.97

Maison Margiela

Score: 9.24

Houston Livestock Show and Rodeo

Score: 8.28

Alexander McQueen

Score: 8.10

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Top Brand Affinities

Brand	Category	Score
Nasty Gal		18.62
JACQUEMUS		14.91
Shea Moisture		14.32
boohoo		13.51
MISSGUIDED		12.66
Fabletics		11.67
Alexander Wang		11.50
Jean Paul Gaultier		10.33
Coach		9.97
Maison Margiela		9.24
Houston Livestock Show and Rodeo		8.28
Alexander McQueen		8.10
Fenty beauty		6.19
Macy's		5.67
Verizon		5.66
iHeartRadio Music Awards		5.59
FashionNova		5.29
ULTA Beauty		5.08
Jimmy Choo		4.69
BALMAIN		4.60
Steve Madden		4.42
Fendi		4.40
TOM FORD		4.35
OLD NAVY		4.15
BH Cosmetics		4.12
ASOS		4.01
Miu Miu		3.90
Topshop		3.82
Marc Jacobs		3.77
Hennessy		3.75
Dr. Martens		3.67
NORDSTROM		3.63
GAP		3.57
New Balance		3.49
MTV		3.31
NARS Cosmetics		3.31
Timberland		3.26
Primark		3.24
Philips		3.19
NYX Cosmetics		3.18
NBC		3.15
Target		3.13
Revlon		3.12
Kylie Cosmetics		3.07
ESPN		2.84
shein		2.78
Bershka		2.77
Anastasia Beverly Hills		2.77
Benefit Cosmetics		2.74
Sephora		2.69