Kelly Rowland
Influence: 74.10%
Fanbase: 75.83%
Trending: 73.24%
Career Level: Superstar
Top Brand Affinity
Highest overlapping lifestyle brand
Nasty Gal
• 18.62%
• Very Strong
As of 2025-10-02
19,702,086
Social Media Followers
As of 2025-10-02
00:00:00
Hours Airplay
2025-11-07 01:18:01 UTC
Genres
popdance poppoppost-teen pophip popmainstream popr&b, funk & soulr&burban contemporaryneo soulr&b/soulpop r&bcontemporary r&bhip-hop & rappop rapatl hip hop
Biography
Kelly Rowland rose to fame in the late 1990s as a member of Destiny's Child, one of the most successful vocal groups in music history. Since the early 2000s, Rowland has established herself as a solo artist in the pop-R&B genre, releasing successful albums such as Simply Deep (2002), Ms. Kelly (2007), Here I Am (2011), and Talk a Good Game (2013). In addition to her music career, Rowland has also ventured into acting, appearing in films and television shows.
Originally from Atlanta, Kelly Rowland began singing at a young age and later joined Destiny's Child, formed by Beyoncé Knowles in 1997. Following the group's hiatus, Rowland pursued a solo career, achieving success with hits like "Dilemma" and "Motivation." Over the years, she has continued to release music, collaborate with other artists, and explore opportunities in film and television, including her role in the movie Bad Hair and her work on its soundtrack.
Originally from Atlanta, Kelly Rowland began singing at a young age and later joined Destiny's Child, formed by Beyoncé Knowles in 1997. Following the group's hiatus, Rowland pursued a solo career, achieving success with hits like "Dilemma" and "Motivation." Over the years, she has continued to release music, collaborate with other artists, and explore opportunities in film and television, including her role in the movie Bad Hair and her work on its soundtrack.
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Top Brand Affinities
Report Date: 2025-10-02
Kelly Rowland maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily female (65%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 3,650,000 avg views per post; Instagram functions as the community touchpoint. Affinity with Nasty Gal, JACQUEMUS, Shea Moisture makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kelly Rowland score
0.56% — Low bucket.
Brand: Nasty GalBrand: JACQUEMUSBrand: Shea Moisture
Followers:19,702,086
Engagements:110,648
Rate:0.6%
Posts:1,872
Views:3,802,994
Avg Likes:107,590
Avg Comments:1,435
Avg Views:3,802,994
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,702,086 · Engagements 110,648 · Rate 0.6% Posts 1,872 · Views 3,802,994 · Avg Likes 107,590 · Avg Comments 1,435 · Avg Views 3,802,994 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 39% 35-44: 8% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (39%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (45%) BRAZIL (7%) UNITED KINGDOM (4%) CANADA (4%) FRANCE (2%) |
Top regions: UNITED STATES (45%), BRAZIL (7%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 55,841 avg likes/post · Tiktok: 3,650,000 avg views/post · Youtube: 152,994 avg views/post | Best reach: Tiktok 3,650,000 avg views; best engagement: Instagram 55,841 avg likes |
Top Brand Affinities
Nasty Gal
Score: 18.62
JACQUEMUS
Score: 14.91
Shea Moisture
Score: 14.32
boohoo
Score: 13.51
MISSGUIDED
Score: 12.66
Fabletics
Score: 11.67
Alexander Wang
Score: 11.50
Jean Paul Gaultier
Score: 10.33
Coach
Score: 9.97
Maison Margiela
Score: 9.24
Houston Livestock Show and Rodeo
Score: 8.28
Alexander McQueen
Score: 8.10
| Brand | Category | Score |
|---|---|---|
| Nasty Gal | 18.62 | |
| JACQUEMUS | 14.91 | |
| Shea Moisture | 14.32 | |
| boohoo | 13.51 | |
| MISSGUIDED | 12.66 | |
| Fabletics | 11.67 | |
| Alexander Wang | 11.50 | |
| Jean Paul Gaultier | 10.33 | |
| Coach | 9.97 | |
| Maison Margiela | 9.24 | |
| Houston Livestock Show and Rodeo | 8.28 | |
| Alexander McQueen | 8.10 | |
| Fenty beauty | 6.19 | |
| Macy's | 5.67 | |
| Verizon | 5.66 | |
| iHeartRadio Music Awards | 5.59 | |
| FashionNova | 5.29 | |
| ULTA Beauty | 5.08 | |
| Jimmy Choo | 4.69 | |
| BALMAIN | 4.60 | |
| Steve Madden | 4.42 | |
| Fendi | 4.40 | |
| TOM FORD | 4.35 | |
| OLD NAVY | 4.15 | |
| BH Cosmetics | 4.12 | |
| ASOS | 4.01 | |
| Miu Miu | 3.90 | |
| Topshop | 3.82 | |
| Marc Jacobs | 3.77 | |
| Hennessy | 3.75 | |
| Dr. Martens | 3.67 | |
| NORDSTROM | 3.63 | |
| GAP | 3.57 | |
| New Balance | 3.49 | |
| MTV | 3.31 | |
| NARS Cosmetics | 3.31 | |
| Timberland | 3.26 | |
| Primark | 3.24 | |
| Philips | 3.19 | |
| NYX Cosmetics | 3.18 | |
| NBC | 3.15 | |
| Target | 3.13 | |
| Revlon | 3.12 | |
| Kylie Cosmetics | 3.07 | |
| ESPN | 2.84 | |
| shein | 2.78 | |
| Bershka | 2.77 | |
| Anastasia Beverly Hills | 2.77 | |
| Benefit Cosmetics | 2.74 | |
| Sephora | 2.69 |
Official Profiles
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LoginArtist: Kelly Rowland
Date Range: 2025-11-07 → 2025-11-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Kelly Rowland today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 18,975,891
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
15,518,749 | 81.78% |
| [+] |
Last.fm |
1,521,951 | 8.02% |
| [+] |
Pandora |
923,971 | 4.87% |
| [+] |
Audiomack |
923,923 | 4.87% |
| [+] |
Yandex |
87,297 | 0.46% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-08 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | T-Mobile Arena | Las Vegas, United States | |
| 2025-11-09 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Oakland Arena | Oakland, United States | |
| 2025-11-10 03:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Kia Forum | Inglewood, United States | |
| 2025-11-14 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Spectrum Center | Charlotte, United States | |
| 2025-11-15 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica | Colonial Life Arena | Columbia, United States | |
| 2025-11-15 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Colonial Life Arena | Columbia, United States | |
| 2025-11-16 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Legacy Arena at the BJCC | Birmingham, United States | |
| 2025-11-17 03:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Enterprise Center | St. Louis, United States | |
| 2025-11-21 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Barclays Center | New York, United States | |
| 2025-11-22 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Prudential Center | Newark, United States | |
| 2025-11-23 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Jim Whelan Boardwalk Hall | Atlantic City, United States | |
| 2025-11-24 03:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Hampton Coliseum | Hampton, United States | |
| 2025-11-30 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Little Caesars Arena | Detroit, United States | |
| 2025-12-01 03:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Capital One Arena | Washington, United States | |
| 2025-12-05 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | State Farm Arena | Atlanta, United States | |
| 2025-12-06 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Smoothie King Center | New Orleans, United States | |
| 2025-12-07 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Monica & Brandy, Jamal Roberts | Dickies Arena | Fort Worth, United States | |
| 2025-12-08 03:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Toyota Center | Houston, United States | |
| 2025-12-13 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Benchmark International Arena | Tampa, United States | |
| 2025-12-14 04:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | Kaseya Center | Miami, United States | |
| 2025-12-15 03:00 UTC | Kelly Rowland, Brandy, Muni Long, Monica, Jamal Roberts | VyStar Veterans Memorial Arena | Jacksonville, United States |
