Kelly Lee Owens
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
105,035
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:53:48 UTC
Genres
Biography
Kelly Lee Owens commands interest from 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, NIGERIA. With a heavily male (77%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (702 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with MOOG, Mixcloud, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 105,035 · Engagements 1,741 · Rate 1.7% Posts 259 · Views 1,393 · Avg Likes 1,734 · Avg Comments 26 · Avg Views 1,393 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 28% 35-44: 18% 45-64: 10% |
Largest: 25-34 (41%); next: 18-24 (28%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (21%) UNITED KINGDOM (12%) NIGERIA (6%) FRANCE (5%) MEXICO (5%) |
Top regions: UNITED STATES (21%), UNITED KINGDOM (12%), NIGERIA (6%) |
| Platform Engagement | Instagram: 1,689 avg likes/post · Tiktok: 702 avg views/post · Youtube: 691 avg views/post | Best reach: Tiktok 702 avg views; best engagement: Instagram 1,689 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ableton
Akai
Tate Modern
Maison Margiela
Pioneer
SoundCloud
Jean Paul Gaultier
Amazon Music
Fred Perry
Sennheiser
| Brand | Category | Score |
|---|---|---|
| MOOG | 86.71 | |
| Mixcloud | 62.88 | |
| Ableton | 40.08 | |
| Akai | 25.25 | |
| Tate Modern | 16.19 | |
| Maison Margiela | 12.23 | |
| Pioneer | 11.73 | |
| SoundCloud | 11.64 | |
| Jean Paul Gaultier | 11.56 | |
| Amazon Music | 10.42 | |
| Fred Perry | 10.24 | |
| Sennheiser | 8.49 | |
| Acne Studios | 8.36 | |
| JACQUEMUS | 8.30 | |
| Vauxhall | 7.97 | |
| Pro Tools | 7.88 | |
| Spotify Music | 7.85 | |
| Glossier | 7.50 | |
| Kodak | 7.47 | |
| Alexander McQueen | 6.36 | |
| Selfridges | 5.87 | |
| Coachella | 5.86 | |
| Vivienne Westwood | 5.67 | |
| Kickstarter | 5.28 | |
| Miu Miu | 5.10 | |
| Urban Outfitters | 5.10 | |
| Lollapalooza | 4.99 | |
| Loewe | 4.91 | |
| Beats Electronics | 4.82 | |
| Leica | 4.37 | |
| Holden | 4.25 | |
| Fujifilm | 4.23 | |
| Oculus | 4.05 | |
| Vodafone | 3.96 | |
| Warner Bros | 3.96 | |
| BBC | 3.88 | |
| Paramount Pictures | 3.79 | |
| Campari | 3.67 | |
| Polaroid | 3.57 | |
| Olympus | 3.52 | |
| Dr. Martens | 3.44 | |
| Tesco | 3.29 | |
| Showtime | 3.29 | |
| Summit Entertainment | 3.28 | |
| Carhartt | 3.24 | |
| Guinness | 3.10 | |
| Tinder | 3.06 | |
| Marc Jacobs | 3.02 | |
| Garnier | 2.85 | |
| Lush | 2.81 |
Official Profiles
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LoginArtist: Kelly Lee Owens
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
