Kelly Clarkson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-02
13,600,343
Social Media Followers
As of 2025-10-02
00:00:00
Hours Airplay
2025-12-01 00:20:45 UTC
Genres
Biography
Throughout her career, Clarkson has ventured into songwriting, collaborated with various artists, and expanded into other creative projects such as authoring children's books and hosting her own talk show. Her versatile talent and down-to-earth charm have solidified her status as one of the most accomplished and popular artists to emerge from singing competition shows in the U.S. Clarkson's music continues to resonate with audiences, with her latest album, "chemistry," showcasing her vocal range and stylistic diversity across rock, country, and soul genres.
Kelly Clarkson reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The base is heavily female (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (665,700 avg views per post); Tiktok layers on depth and replies. The audience sits near Houston Livestock Show and Rodeo, Macy's, Younique, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,600,343 · Engagements 72,444 · Rate 0.5% Posts 2,253 · Views 755,961 · Avg Likes 69,872 · Avg Comments 1,361 · Avg Views 755,961 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 30% 35-44: 8% 13-17: 7% |
Largest: 18-24 (51%); next: 25-34 (30%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (24%) BRAZIL (14%) PHILIPPINES (6%) UNITED KINGDOM (5%) INDONESIA (4%) |
Top regions: UNITED STATES (24%), BRAZIL (14%), PHILIPPINES (6%) |
| Platform Engagement | Instagram: 13,792 avg likes/post · Tiktok: 665,700 avg views/post · Youtube: 90,261 avg views/post | Best reach: Tiktok 665,700 avg views; best engagement: Tiktok 52,050 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Macy's
Younique
NBC
Publix
iHeartRadio Music Awards
Chick-fil-A
Verizon
Bud Light
ULTA Beauty
Kroger
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 12.60 | |
| Macy's | 8.34 | |
| Younique | 8.11 | |
| NBC | 6.82 | |
| Publix | 6.35 | |
| iHeartRadio Music Awards | 6.19 | |
| Chick-fil-A | 6.10 | |
| Verizon | 5.51 | |
| Bud Light | 5.44 | |
| ULTA Beauty | 5.27 | |
| Kroger | 5.08 | |
| Margaritaville | 4.80 | |
| Pfizer | 4.41 | |
| ABC | 4.41 | |
| Gillette | 4.38 | |
| Redken | 4.11 | |
| Dunkin' Donuts | 4.04 | |
| Busch | 3.90 | |
| Lollapalooza | 3.68 | |
| American Eagle | 3.62 | |
| Amway | 3.49 | |
| Target | 3.32 | |
| OLD NAVY | 3.32 | |
| Babybump | 3.18 | |
| Costco | 3.18 | |
| Hilton | 3.14 | |
| PetSmart | 3.11 | |
| AMC | 3.01 | |
| Nickelodeon | 2.98 | |
| ASOS | 2.95 | |
| Lululemon Athletica | 2.86 | |
| Abercrombie & Fitch | 2.84 | |
| Columbia Pictures | 2.71 | |
| Walmart | 2.63 | |
| Bellagio | 2.63 | |
| Urban Outfitters | 2.59 | |
| MTV | 2.53 | |
| Snoopy And The Peanuts Gang | 2.46 | |
| Too Faced Cosmetics | 2.39 | |
| NHL | 2.34 | |
| Fenty beauty | 2.34 | |
| Tarte Cosmetics | 2.31 | |
| Kylie Cosmetics | 2.30 | |
| Baileys | 2.23 | |
| Urban Decay Cosmetics | 2.22 | |
| Benefit Cosmetics | 2.21 | |
| Chrysler | 2.14 | |
| Showtime | 2.08 | |
| Aperol | 2.06 | |
| Lush | 2.04 |
Official Profiles
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LoginArtist: Kelly Clarkson
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Top 10 Songs Played Today
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Total Streams (2025-10-02)
Total: 21,829,778
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
20,057,541 | 91.88% |
| [+] |
|
1,291,202 | 5.91% |
| [+] |
|
316,780 | 1.45% |
| [+] |
|
162,070 | 0.74% |
| [+] |
|
2,185 | 0.01% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















