Kelly Clarkson Brand Affinity ranks highest Houston Livestock Show and Rodeo at 12.60% . Very Strong. Score DMDB 81.88% | Fanbase 78.77%

Kelly Clarkson — pop artist from US.

Kelly Clarkson, born in Fort Worth and raised in Burleson, Texas, discovered her vocal talents in seventh grade and absorbed a range of musical influences from…

Kelly Clarkson

Superstar

Country: US | Gender: female | Artist ID: 11e81bbc-5c7f-c394-abab-a0369fe50396

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Genres

popdance poppoppost-teen popviral popneo mellowtalent showrockpop rock

Influential: 81.88% Fanbase: 78.77% Trending: 83.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 12.60% • Very Strong

As of 2025-09-09

13,590,343

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 81.88% | Fanbase 78.77% | Trending 83.44% | CAREER STAGE: SUPERSTAR

Biography

Kelly Clarkson, born in Fort Worth and raised in Burleson, Texas, discovered her vocal talents in seventh grade and absorbed a range of musical influences from her family. Skipping college to pursue a music career, she gained fame as the winner of American Idol's debut season in 2002. Clarkson's debut single, "Before Your Love/A Moment Like This," became the best-selling single of the year in the U.S. She went on to release successful albums spanning pop, rock, country, and R&B genres, earning numerous awards and nominations, including multiple Grammy wins.

Throughout her career, Clarkson has ventured into songwriting, collaborated with various artists, and expanded into other creative projects such as authoring children's books and hosting her own talk show. Her versatile talent and down-to-earth charm have solidified her status as one of the most accomplished and popular artists to emerge from singing competition shows in the U.S. Clarkson's music continues to resonate with audiences, with her latest album, "chemistry," showcasing her vocal range and stylistic diversity across rock, country, and soul genres.

Report Date: 2025-09-09

Kelly Clarkson reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily female (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (665,700 avg views per post); Tiktok layers on depth and replies. The audience sits near Houston Livestock Show and Rodeo, Macy's, Younique, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kelly Clarkson score 0.53% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: Macy'sBrand: Younique

Followers:13,590,343

Engagements:72,271

Rate:0.5%

Posts:2,253

Avg Likes:69,701

Avg Comments:1,353

Avg Views:734,689

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,590,343 · Engagements 72,271 · Rate 0.5% Posts 2,253 · Views 734,689 · Avg Likes 69,701 · Avg Comments 1,353 · Avg Views 734,689	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 30% 35-44: 8% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (30%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (27%) BRAZIL (13%) UNITED KINGDOM (5%) CANADA (5%) NIGERIA (4%)	Top regions: UNITED STATES (27%), BRAZIL (13%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 13,792 avg likes/post · Tiktok: 665,700 avg views/post · Youtube: 68,989 avg views/post	Best reach: Tiktok 665,700 avg views; best engagement: Tiktok 52,050 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 12.60

Macy's

Score: 8.34

Younique

Score: 8.11

NBC

Score: 6.82

Publix

Score: 6.35

iHeartRadio Music Awards

Score: 6.19

Chick-fil-A

Score: 6.10

Verizon

Score: 5.51

Bud Light

Score: 5.44

ULTA Beauty

Score: 5.27

Kroger

Score: 5.08

Margaritaville

Score: 4.80

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Top Brand Affinities

Brand	Category	Score
Houston Livestock Show and Rodeo		12.60
Macy's		8.34
Younique		8.11
NBC		6.82
Publix		6.35
iHeartRadio Music Awards		6.19
Chick-fil-A		6.10
Verizon		5.51
Bud Light		5.44
ULTA Beauty		5.27
Kroger		5.08
Margaritaville		4.80
Pfizer		4.41
ABC		4.41
Gillette		4.38
Redken		4.11
Dunkin' Donuts		4.04
Busch		3.90
Lollapalooza		3.68
American Eagle		3.62
Amway		3.49
Target		3.32
OLD NAVY		3.32
Babybump		3.18
Costco		3.18
Hilton		3.14
PetSmart		3.11
AMC		3.01
Nickelodeon		2.98
ASOS		2.95
Lululemon Athletica		2.86
Abercrombie & Fitch		2.84
Columbia Pictures		2.71
Walmart		2.63
Bellagio		2.63
Urban Outfitters		2.59
MTV		2.53
Snoopy And The Peanuts Gang		2.46
Too Faced Cosmetics		2.39
NHL		2.34
Fenty beauty		2.34
Tarte Cosmetics		2.31
Kylie Cosmetics		2.30
Baileys		2.23
Urban Decay Cosmetics		2.22
Benefit Cosmetics		2.21
Chrysler		2.14
Showtime		2.08
Aperol		2.06
Lush		2.04